When was CustomMade founded?

CustomMade was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Where is CustomMade located?

CustomMade is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts.

Who is the current CEO of CustomMade?

Michael Salguero of CustomMade.

How many employees does CustomMade have?

As of Aug 31, 2026, the latest employee count at CustomMade is 110.

Is CustomMade a funded company?

CustomMade is a funded company, having raised a total of $27.7M across 6 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Jun 09, 2010.

When was the latest funding round of CustomMade?

CustomMade's latest funding was a $***** Series C round on Dec 15, 2025, with participation from 0 investor.

Where does CustomMade rank among its competitors?

CustomMade ranks 2nd amongst 85 active competitors, of which 4 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was CustomMade, which secured $2.21M in Dec, 2025.

Who are the top competitors of CustomMade?

CustomMade's top competitors include Angara, Wove Made and Dorado Network Systems. Among them, CustomMade secured the most recent funding round in December, 2025.

CustomMade - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online marketplace offering customization for precious jewellery. It connects buyers who want one-of-a-kind creations with professional artisans for custom-designed jewellery.

Website: www.custommade.com/
Social
Registered Address: Cambridge, Massachusetts

Key Metrics

Founded Year

2009

Location

Cambridge, United States

Stage

Series C

Total Funding

$27.7M in 6 rounds

Latest Funding Round

Series C, Dec 15, 2025, $*****

Investors

Google Ventures & 11 more

Ranked

2^nd among 85 active competitors

Employee Count

110 as on Aug 31, 2026

Similar Companies

Wove Made & 124 more

View CustomMade's full profile

CustomMade is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CUSTOMMADE, INC. CIN: 474589887 , United States, Active	Dec 26, 999	-	33 (As on Dec 31, 2024)	-

CustomMade has raised a total funding of $27.7M over 6 rounds. Its first funding round was on Jun 09, 2010. CustomMade has 12 institutional investors.

Here is the list of recent funding rounds of CustomMade:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 15, 2025	8336507	Series C	3158512	1665981	1720974	8830868
Sep 12, 2017	2687969	Series C	5619557	7852814	8149162	1056038
Jun 11, 2013	4879596	Series C	5699063	3917799	Atlas Venture & 1 more	Schooner Capital & 3 more

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View details of CustomMade's funding rounds and investors

The founders of CustomMade are Sasha Shusteff, Seth Rosen and Michael Salguero.

Here are the details of CustomMade's key team members:

Sasha Shusteff: Co-Founder of CustomMade.
Seth Rosen: Former Co-Founder, President & Board Chairman of CustomMade.
Michael Salguero: Co-Founder, CEO of CustomMade and founder of 1 other company.

View details of CustomMade's Founder profiles and Board Members

CustomMade's employee count trend

CustomMade has 110 employees as of Aug 26. Here is CustomMade's employee count trend over the years:

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Top competitors of CustomMade include Angara, Wove Made and Dorado Network Systems. Here is the list of Top 10 competitors of CustomMade, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Angara 2005, Los Angeles (United States), Unfunded	Online retailer of jewelry items	-	-	52/100
2nd	CustomMade 2009, Cambridge (United States), Series C	Online marketplace offering customization for precious jewellery	$27.7M	Western Technology Investment, Atlas Venture ... & 10 others	49/100
3rd	Wove Made 2021, Lancaster (United States), Seed	Internet first brand offering customized fast-fashion jewelry	$3.85M	Springdale Ventures, Outlander VC & 6 others	38/100
4th	Dorado Network Systems 1998, San Mateo (United States), Acquired	Retailer of custom personalized jewelry necklaces earrings and metal chains	$40M	ATEL Capital Group, Crosspoint Venture Partners ... & 1 others	37/100
5th	Klase 2001, Dallas (United States), Unfunded	Provider of personalized jewelry	-	-	34/100
6th	Gemvara 2007, Boston (United States), Acqui-Hired	Online custom made Jewelry store	$51.6M	Canaan, Balderton Capital & 3 others	34/100
7th	The Clear Cut 2016, New York City (United States), Acquired	Retailer of bespoke diamond engagement rings and fine jewelry	$120K	Right Side Capital Management, Almaworks & 1 others	34/100
8th	Alexis Russell 2005, Buffalo (United States), Funding Raised	Internet first brand offering customized precious jewelry	-	Gemini, Pine Street Capital Partners	30/100
9th	Tangerine Jewelry Shop 2011, Mountain View (United States), Unfunded	Internet first brand offering multi-category handcrafted precious jewelry	-	-	30/100
10th	HAVERHILL 2013, Warren (United States), Unfunded	Internet first brand offering customized precious jewelry	-	-	29/100