DanAds - About the company
DanAds is a series A company based in Malmo (Sweden), founded in 2013 by Peo Persson, Istvan Beres and Marco Alvera. It operates as a Provider of self-serve advertising platform technology for publishers and advertisers. DanAds has raised $44M in funding from Wellstreet, with a current valuation of $*****. The company has 143 active competitors, including 11 funded and 17 that have exited. Its top competitors include companies like Kevel, SpotX and Cinemacraft.
Company Details
Provider of self-serve advertising platform technology for publishers and advertisers. The platform automates ad operations, simplifies sales, and delivers experiences for buyers. It provides control over inventory, workflows, and advertiser relationships. The advertiser suite gives advertisers tools to launch and manage campaigns.
- Website
- danads.com
- Email ID
- *****@danads.se
Key Metrics
Founded Year
2013
Location
Malmo, Sweden
Stage
Series A
Total Funding
$44M in 4 rounds
Latest Funding Round
Investors
Ranked
1st among 143 active competitors
Employee Count
116 as on Aug 31, 2026
Investment & Acquisitions
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DanAds's funding and investors
DanAds has raised a total funding of $44M over 4 rounds. Its first funding round was on Mar 07, 2016. Its latest funding round was a Venture Debt round on Jul 02, 2025 for $*****. 1 investor participated in its latest round. DanAds has 6 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of DanAds:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 02, 2025 | 3585600 | Venture Debt | 3813184 | 2602684 | 4915333 | 7558655 |
Apr 29, 2021 | 7748798 | Series A | 6920397 | 4679218 | 8414585 | |
Jan 2018 | 8743325 | Seed | 8486035 | 3187001 | 4165268 |
View details of DanAds's funding rounds and investors
DanAds' founders and board of directors
Founder? Claim ProfileThe founders of DanAds are Peo Persson, Istvan Beres and Marco Alvera. Marco Alvera and Istvan Beres are the CEOs of DanAds.
Here are the details of DanAds' key team members:
- Peo Persson: Co-Founder of DanAds. Contact Info: 1 email address
- Istvan Beres: Co-Founder & CEO of DanAds. Contact Info: 1 email address
- Marco Alvera: Co-Founder and CEO of DanAds.
View details of DanAds's Founder profiles and Board Members
DanAds' employee count trend
DanAds has 116 employees as of Aug 26. Here is DanAds's employee count trend over the years:
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DanAds's Competitors and alternates
Top competitors of DanAds include Kevel, SpotX and Cinemacraft. Here is the list of Top 10 competitors of DanAds, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of self-serve advertising platform technology for publishers and advertisers | $44M | 66/100 | ||
2nd | Kevel 2009, Durham (United States), Series C | Provider of content management and outdoor advertising services | $44.5M | 53/100 | |
3rd | SpotX 2007, Broomfield (United States), Acquired | Online video ad serving platform | $12M | 51/100 | |
4th | Cinemacraft 2010, Tokyo (Japan), Series A | Interactive video monetization platform | $6.94M | 43/100 | |
5th | Cloud based distributor for the music industry | - | - | 43/100 | |
6th | One Tech Group 2009, Hamburg (Germany), Funding Raised | Platform offering digital OOH campaign analytics solution | - | 42/100 | |
7th | TV Sourcer 2019, Sisak (Croatia), Unfunded | Multi device ad server platform | - | - | 40/100 |
8th | Adstream 2001, London (United Kingdom), Acquired | A multi-channel ad serving platform | - | - | 40/100 |
9th | Lightningcast 1999, Baltimore (United States), Acquired | Provider of ad insertion technology and services | $20.5M | 39/100 | |
10th | Smart AdServer 2001, Montreal (Canada), Acquired | Premium ad serving solutions | - | 38/100 |
Looking for more details on DanAds's competitors? Click here to see the top ones
DanAds's Investments and acquisitions
DanAds has acquired Backbone Consulting. DanAds has not made any investments as of now.Reports related to DanAds
Here is the latest report on DanAds's sector:
News related to DanAds
Media has covered DanAds for a total of 4 events in the last 1 year, 3 of them have been about company updates.
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DanAds Establishes New Global AI Advisory Board, Naming Reza Malekzadgan as ChairmanCision•Feb 18, 2026•DanAds
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EIB Invests €21 Million in DanAds to Democratize Premium Ad Inventory for SMEsEuropaWire•Jul 02, 2025•DanAds, European Investment Bank
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Postmedia launches their Self-Serve Advertising platform powered by DanAdsCision•Mar 20, 2025•Postmedia, DanAds
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DanAds and Dots.eco partner to advance Sustainability in AdvertisingCision•Dec 10, 2024•DanAds, Dots.eco
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Wimt announces their collaboration with DanAds to develop a self-serve advertising platformCision•Jun 27, 2024•Wimt, DanAds
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