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DanAds - About the company

DanAds is a series A company based in Malmo (Sweden), founded in 2013 by Peo Persson, Istvan Beres and Marco Alvera. It operates as a Provider of self-serve advertising platform technology for publishers and advertisers. DanAds has raised $44M in funding from Wellstreet, with a current valuation of $*****. The company has 143 active competitors, including 11 funded and 17 that have exited. Its top competitors include companies like Kevel, SpotX and Cinemacraft.

Company Details

Provider of self-serve advertising platform technology for publishers and advertisers. The platform automates ad operations, simplifies sales, and delivers experiences for buyers. It provides control over inventory, workflows, and advertiser relationships. The advertiser suite gives advertisers tools to launch and manage campaigns.
Website
danads.com
Social
X
Email ID
*****@danads.se
Key Metrics
Founded Year
2013
Location
Malmo, Sweden
Stage
Series A
Total Funding
$44M in 4 rounds
Investors
Ranked
Employee Count
116 as on Aug 31, 2026
Investment & Acquisitions
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DanAds's funding and investors

DanAds has raised a total funding of $44M over 4 rounds. Its first funding round was on Mar 07, 2016. Its latest funding round was a Venture Debt round on Jul 02, 2025 for $*****. 1 investor participated in its latest round. DanAds has 6 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of DanAds:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 02, 2025
3585600
Venture Debt
3813184
2602684
4915333
7558655
Apr 29, 2021
7748798
Series A
6920397
4679218
8414585
Jan 2018
8743325
Seed
8486035
3187001
4165268
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DanAds' founders and board of directors

Founder? Claim Profile
The founders of DanAds are Peo Persson, Istvan Beres and Marco Alvera. Marco Alvera and Istvan Beres are the CEOs of DanAds.
Here are the details of DanAds' key team members:

DanAds' employee count trend

DanAds has 116 employees as of Aug 26. Here is DanAds's employee count trend over the years:
Employee count trend for DanAds
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DanAds's Competitors and alternates

Top competitors of DanAds include Kevel, SpotX and Cinemacraft. Here is the list of Top 10 competitors of DanAds, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for DanAds
DanAds
2013, Malmo (Sweden), Series A
Provider of self-serve advertising platform technology for publishers and advertisers
$44M
66/100
2nd
Logo for Kevel
Kevel
2009, Durham (United States), Series C
Provider of content management and outdoor advertising services
$44.5M
53/100
3rd
Logo for SpotX
SpotX
2007, Broomfield (United States), Acquired
Online video ad serving platform
$12M
51/100
4th
Logo for Cinemacraft
Cinemacraft
2010, Tokyo (Japan), Series A
Interactive video monetization platform
$6.94M
43/100
5th
Logo for YANGAROO
YANGAROO
1999, Toronto (Canada), Public
Cloud based distributor for the music industry
-
-
43/100
6th
Logo for One Tech Group
One Tech Group
2009, Hamburg (Germany), Funding Raised
Platform offering digital OOH campaign analytics solution
-
42/100
7th
Logo for TV Sourcer
TV Sourcer
2019, Sisak (Croatia), Unfunded
Multi device ad server platform
-
-
40/100
8th
Logo for Adstream
Adstream
2001, London (United Kingdom), Acquired
A multi-channel ad serving platform
-
-
40/100
9th
Logo for Lightningcast
Lightningcast
1999, Baltimore (United States), Acquired
Provider of ad insertion technology and services
$20.5M
39/100
10th
Logo for Smart AdServer
Smart AdServer
2001, Montreal (Canada), Acquired
Premium ad serving solutions
-
38/100
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DanAds's Investments and acquisitions

DanAds has acquired Backbone Consulting. DanAds has not made any investments as of now.

Reports related to DanAds

Here is the latest report on DanAds's sector:

News related to DanAds

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Media has covered DanAds for a total of 4 events in the last 1 year, 3 of them have been about company updates.
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