When was DemandTec founded?

DemandTec was founded in 1999 and raised its 1st funding round 1 year after it was founded.

Where is DemandTec located?

DemandTec is headquartered in San Carlos, United States.

How many employees does DemandTec have?

As of May 31, 2026, the latest employee count at DemandTec is 150.

Is DemandTec a funded company?

DemandTec is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on Nov 27, 2000.

When was the latest funding round of DemandTec?

DemandTec's latest funding was a $***** PE round on Sep 04, 2025, with participation from 1 investor.

Where does DemandTec rank among its competitors?

DemandTec ranks 12th amongst 313 active competitors, of which 82 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Crisp, which secured $26M in Dec, 2025.

Who are the top competitors of DemandTec?

DemandTec's top competitors include Trax, RetailNext and Peak. Among them, Crisp secured the most recent funding round in December, 2025.

DemandTec - 2026 Company Profile, Team, Funding & Competitors

Q: Is DemandTec an acquired company?

DemandTec got acquired by IBM on Dec 08, 2011.

Company Details

AI-powered retail pricing platform optimizing pricing, promotions, and markdown strategies. This is a complete end-to-end pricing platform designed to empower retailers in optimizing their pricing strategies, promotions, and markdown approaches. It facilitates seamless collaboration between retailers and suppliers, streamlining promotional activities for maximum efficiency. The platform offers solutions for pricing, promotions, collaboration, and markdowns, all driven by machine learning. It provides actionable data, tips, and thought leadership through blogs, case studies, reports, and webinars. This platform is a SaaS offering, providing tools for retailers to lead the market with winning pricing, execute impactful promotions, streamline trade collaboration, and build advanced markdown strategies. It leverages Artificial Intelligence to provide data-driven insights and optimization across the entire pricing lifecycle.

Website: demandtec.com
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Key Metrics

Founded Year

1999

Location

San Carlos, United States

Stage

Acquired

Latest Funding Round

PE, Sep 04, 2025, $*****

Investors

Crosspoint Venture Partners & 5 more

Ranked

12^th among 313 active competitors

Employee Count

150 as on May 31, 2026

Investment & Acquisitions

M-Factor & 1 more

Similar Companies

RetailNext & 359 more

Exit Details

Acquired by IBM (Dec 08, 2011)

View DemandTec's full profile

DemandTec is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Acoustic, L.P CIN: 834514906 , United States, Active	Dec 31, 1998	-	319 (As on Dec 31, 2024)	-

DemandTec got acquired by IBM on Dec 08, 2011 at an acquisition amount of $*****.

Click here to take a look at DemandTec's acquisition in detail

DemandTec has raised funding over 2 rounds. Its first funding round was on Nov 27, 2000. Its latest funding round was a PE round on Sep 04, 2025 for $*****. 1 investor participated in its latest round. DemandTec has 6 institutional investors.

Here is the list of recent funding rounds of DemandTec:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 04, 2025	8793839	PE	4137886	4735538	5700377	8489933
Nov 27, 2000	7407829	Series B	7777942	3915434	Crosspoint Venture Partners & 1 more	Cargill

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View details of DemandTec's funding rounds and investors

The founders of DemandTec is Michael Neal.

Here are the details of DemandTec's key team members:

Michael Neal: Founder of DemandTec and founder of 1 other company.

View details of DemandTec's Founder profiles and Board Members

DemandTec's employee count trend

DemandTec has 150 employees as of May 26. Here is DemandTec's employee count trend over the years:

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Top competitors of DemandTec include Trax, RetailNext and Peak. Here is the list of Top 10 competitors of DemandTec, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Trax 2010, Singapore (Singapore), Series E	Cloud-based data analytics solutions for retail shelf management	$1.03B	BlackRock, Boyu Capital & 32 others	81/100
2nd	RetailNext 2007, San Jose (United States), Series E	Provider of traffic analytics, video security, and occupancy management solutions	$232M	Activant Capital, August Capital & 17 others	69/100
3rd	Peak 2014, Manchester (United Kingdom), Acquired	Provider of decision intelligence software for retail businesses	$209M	MMC Ventures, Praetura Ventures & 87 others	68/100
4th	Crisp 2016, New York City (United States), Series B	Platform offering business analytics software for CPG retailers and suppliers	$160M	FirstMark, 3L Capital & 29 others	66/100
5th	Veesion 2018, Paris (France), Series B	Provider of AI-based video analytics solution for video surveillance	$53.8M	Verve Ventures, Aglae Ventures & 11 others	62/100
6th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	Stripes, General Atlantic & 3 others	62/100
7th	Standard 2017, San Francisco (United States), Series C	Platform offering AI-enabled automated checkout software solutions for offline retailers	$236M	CRV, SoftBank Vision Fund & 36 others	60/100
8th	Hypersonix 2018, San Francisco (United States), Series B	Provider AI-powered analytics platform for consumer commerce	$50M	B Capital, Intel Capital & 7 others	60/100
9th	ParallelDots 2014, Seattle (United States), Series A	Provider of image recognition software for retail execution and monitoring	$6.5M	Multipoint Capital, Btomorrow Ventures & 2 others	57/100
10th	CiValue 2014, Tel Aviv (Israel), Acquired	Customer Analytics and Personalized Recommendation platform	$8.4M	Bright Pixel Capital, Deutsche Telekom & 8 others	54/100
12th	DemandTec 1999, San Carlos (United States), Acquired	AI-powered retail pricing platform optimizing pricing, promotions, and markdown strategies	-	Cargill, Crosspoint Venture Partners & 4 others	52/100