When was Density founded?

Density was founded in 2014 and became a unicorn in 2021, reaching the milestone in 7 years. It raised its 1st funding round 1 year after its incorporation.

Where is Density located?

Density is headquartered in San Francisco, United States. It is registered at Syracuse, New York.

Who is the current CEO of Density?

Andrew Farah of Density. They have also founded 1 company and are an angel investors in 1 startup.

How many employees does Density have?

As of May 31, 2026, the latest employee count at Density is 62.

Is Density a funded company?

Density is a funded company, having raised a total of $225M across 6 funding rounds to date. The company's 1st funding round was a $200K Seed round, raised on May 22, 2015.

How much is Density worth?

The latest valuation of Density is $1.05B as of Nov 10, 2021.

When was the latest funding round of Density?

Density's latest funding was a $125M Series D round on Nov 10, 2021, with participation from 6 investors.

Is Density a Facility Management Tech company?

The primary sectors of Density are Facility Management Tech and IoT Applications.

Where does Density rank among its competitors?

Density ranks 7th amongst 240 active competitors, of which 36 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Lambent, which secured $11.5M in Mar, 2026.

Who are the top competitors of Density?

Density's top competitors include Butlr, OfficeSpace Software and VergeSense. Among them, Lambent secured the most recent funding round in March, 2026.

Density - 2026 Company Profile, Team, Funding & Competitors

Density is a series D company based in San Francisco (United States), founded in 2014 by Andrew Farah, Jordan Messina and Steven VonDeak. It operates as a SaaS-driven solution that tracks foot traffic in merchant stores. Density has raised $225M in funding from investors like Upfront Ventures, Ludlow Ventures and Kleiner Perkins, with a current valuation of $1.05B. The company has 240 active competitors, including 36 funded and 18 that have exited. Its top competitors include companies like Butlr, OfficeSpace Software and VergeSense.

Sectors and market segments that Density operate in

Density serves in the Real Estate and Construction Tech, High Tech, Internet of Things - Industry Applications market segments.The primary business model of Density are:

Company Details

SaaS-driven solution that tracks foot traffic in merchant stores. It provides a door sensor that tracks foot traffic with infrared beams. It tracks by listening to the smartphone's wifi address or MAC address. Provides an iOS app for the merchant that functions as a foot traffic dashboard. Merchant can view detailed analytics about the number of visitors per day, unique visitors per month, and can reach up to other merchants they share customers with & offer deals based on that data.

Website: density.io
Social
Registered Address: Syracuse, New York

Key Metrics

Founded Year

2014

Location

San Francisco, United States

Stage

Series D

Total Funding

$225M in 6 rounds

Latest Funding Round

Series D, Nov 10, 2021, $125M

Post Money Valuation

$1.05B as on Nov 10, 2021

Investors

Upfront Ventures & 41 more

Ranked

7^th among 240 active competitors

Employee Count

62 as on May 31, 2026

Investment & Acquisitions

Prevision.io & 2 more

Similar Companies

Vivint & 835 more

View Density's full profile

Density is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DENSITY, INC. CIN: 465559197 , United States, Active	Dec 31, 2013	-	59 (As on Dec 31, 2024)	-

Density has raised a total funding of $225M over 6 rounds. Its first funding round was on May 22, 2015. Its latest funding round was a Series D round on Nov 10, 2021 for $125M. 6 investors participated in its latest round. Density has 33 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Density:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 10, 2021	$125M	Series D	$1.05B	-	Kleiner Perkins, Altimeter Capital, Lachy Groom	Upfront Ventures, Founders Fund, 01 Advisors
Apr 19, 2021	$25M	Series C	-	-	-	-
Jul 28, 2020	$51M	Series C	-	-	Kleiner Perkins	A-Rod, 01 Advisors, Ludlow Ventures, Upfront Ventures, LPC Ventures, Founders Fund, Greenoaks, LAUNCH, Julia Hartz, Alex Rodriguez, Kevin Hartz, Cyan Banister, Scott Banister, Long Journey Ventures

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View details of Density's funding rounds and investors

The founders of Density are Andrew Farah, Jordan Messina and Steven VonDeak. Andrew Farah is the CEO of Density.

Here are the details of Density's key team members:

Andrew Farah: Co-Founder & CEO of Density. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Jordan Messina: Former Co-Founder of Density and founder of 1 other company.
Contact Info: 1 email address
Steven VonDeak: Former Co-Founder of Density.
Contact Info: 1 email address

View details of Density's Founder profiles and Board Members

Density's employee count trend

Density has 62 employees as of May 26. Here is Density's employee count trend over the years:

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Top competitors of Density include Butlr, OfficeSpace Software and VergeSense. Here is the list of Top 10 competitors of Density, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Butlr Burlingame (United States), Series B	Developer of thermal sensing technology providing building occupancy and utilization data	$78.5M	Tiger Global Management, Qualcomm Ventures ... & 32 others	65/100
2nd	OfficeSpace Software 2004, New York City (United States), Late Stage	Saas-enabled platform offering office space management services	$150M	Vista Equity Partners, Resurgens Technology Partners ... Read more	62/100
3rd	VergeSense 2017, San Francisco (United States), Series C	Provider of an IoT and AI-powered hardware/software solution for building management	$82.6M	Tola Capital, Allegion & 13 others	57/100
4th	Kadence 2021, London (United Kingdom), Series A	SaaS-driven space management solution for commercial spaces	$30.2M	Kickstart Fund, High Alpha & 21 others	57/100
5th	Skedway 2017, Orlando (United States), Funding Raised	Developer of a platform for managing shared workspaces and service assets	-	-	55/100
6th	PointGrab 2008, Hod Hasharon (Israel), Series B	Provider of AI-driven hardware and deep learning algorithms for building analytics	$16.8M	NetScientific, EMV Capital & 8 others	54/100
7th	Density 2014, San Francisco (United States), Series D	SaaS-driven solution that tracks foot traffic in merchant stores	$225M	MacDonald Ventures, Altimeter Capital & 40 others	52/100
8th	Lambent 2016, Boston (United States), Series A	Provider of SaaS-driven solutions for space management	$36M	Inovia Capital, Glasswing Ventures & 11 others	50/100
9th	V-Count 2015, London (United Kingdom), Series A	AI-powered visitor analytics solutions designed for physical locations	$3.49M	Diffusion Capital Partners, Logo Ventures ... & 3 others	50/100
10th	Algorized 2022, Preverenges (Switzerland), Series A	Developer of multiparameter sensors	$17.3M	Run Ventures, Amazon Industrial Innovation Fund ... & 5 others	48/100

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Density has acquired 3 companies including Prevision.io, HELIX RE and Nashi. Density has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jul 25, 2022	Acquisition	Prevision.io	2016	Puteaux (France)
Nov 10, 2021	Acquisition	HELIX RE	2017	Berkeley (United States)
Jun 29, 2021	Acquisition	Nashi	2020	San Francisco (United States)