When was Diet Direct founded?

Diet Direct was founded in 2005.

Where is Diet Direct located?

Diet Direct is headquartered in Wilmington, United States.

How many employees does Diet Direct have?

As of Aug 31, 2026, the latest employee count at Diet Direct is 22.

Where does Diet Direct rank among its competitors?

Diet Direct ranks 3rd amongst 9 active competitors, of which 2 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was simplyFUEL, which secured an undisclosed amount in Jan, 2026.

Who are the top competitors of Diet Direct?

Diet Direct's top competitors include David Protein, 1440 Foods and Planta Protein. Among them, simplyFUEL secured the most recent funding round in January, 2026.

Diet Direct - 2026 Company Profile & Competitors

Diet Direct is an unfunded company based in Wilmington (United States), founded in 2005. It operates as a Retailer of protein meal replacement shakes bars and nutritional snacks. Diet Direct has not raised any funding yet. The company has 9 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like David Protein, 1440 Foods and Planta Protein.

Company Details

Retailer of protein meal replacement shakes bars and nutritional snacks. The inventory consists of various high protein food items including meal replacement shakes, energy bars, and snacks formulated for metabolic health and weight management. These products are intended to support daily nutrition, satiety, and calorie control for individuals following specific dietary goals. The selection includes options for bariatric support and gut health maintenance.

Website: www.dietdirect.com/
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Key Metrics

Founded Year

2005

Location

Wilmington, United States

Stage

Unfunded

Ranked

3^rd among 9 active competitors

Employee Count

22 as on Aug 31, 2026

Similar Companies

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View Diet Direct's full profile

Diet Direct has not raised any funding rounds yet.

Diet Direct's employee count trend

Diet Direct has 22 employees as of Aug 26. Here is Diet Direct's employee count trend over the years:

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Top competitors of Diet Direct include David Protein, 1440 Foods and Planta Protein. Here is the list of Top 10 competitors of Diet Direct, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	David Protein 2023, New York City (United States), Series A	Brand of protein bars	$85M	Greenoaks, Valor Equity Partners & 3 others	52/100
2nd	1440 Foods New York City (United States), Acquired	Manufacturer of protein bars, powders, and nutritional sports snacks	-	Bain Capital Private Equity	39/100
3rd	Diet Direct 2005, Wilmington (United States), Unfunded	Retailer of protein meal replacement shakes bars and nutritional snacks	-	-	28/100
4th	Planta Protein 2015, Costa Mesa (United States), Unfunded	Online platform offering vegan plant protein powder	-	-	24/100
5th	Boba Nutrition 2022, Lynden (United States), Unfunded	Online platform that develops and sells a range of high-protein, low-calorie boba tea products	-	-	23/100
6th	Aloha Shoyu Kapolei (United States), Unfunded	Manufacturer of various soy sauces, sauces, vinegars, glazes, and beef jerky	-	-	21/100
7th	simplyFUEL 2015, Los Angeles (United States), Seed	Online retailer of protein balls for pre and post workout	-	HumbleGrowth	21/100
8th	Jazzy Fitness 2024, Orlando (United States), Unfunded	Provider of vegan protein blend products	-	-	16/100
9th	Gryp Bar 2026, Los Angeles (United States), Unfunded	Manufacturer of slow release protein bars for sustained muscle support	-	-	16/100