When was Dignity founded?

Dignity was founded in 1994 and raised its 1st funding round 24 years after it was founded.

Where is Dignity located?

Dignity is headquartered in Birmingham, United Kingdom.

How many employees does Dignity have?

As of Sep 30, 2026, the latest employee count at Dignity is 1066.

Is Dignity a funded company?

Dignity is a funded company, having raised an undisclosed amount across 3 funding rounds to date. The company's 1st funding round was a $***** Post IPO round, raised on Jan 26, 2018.

When was the latest funding round of Dignity?

Dignity's latest funding was a $***** Post IPO round on Aug 05, 2020, with participation from 0 investor. Its primary sector is Professional Consumer Services. Globally, the Professional Consumer Services sector has seen $124M in funding in 2026 to date.

What is the annual revenue of Dignity?

Annual revenue of Dignity is between £100M and £500M as on Dec 26, 2025

Where does Dignity rank among its competitors?

Dignity ranks 2nd amongst 328 active competitors, only 1 of which is funded., of which only Aura is funded and secured an undisclosed amount in Mar, 2026.

Who are the top competitors of Dignity?

Dignity's top competitors include co-op, Aura and Pure Cremation. Among them, Aura secured the most recent funding round in March, 2026.

Dignity - 2026 Company Profile, Team, Funding, Competitors & Financials

Dignity is an acquired company based in Birmingham (United Kingdom), founded in 1994. It operates as a Funeral services provider. Dignity has raised an undisclosed amount in funding. The company has 328 active competitors, including 1 funded and 12 that have exited. Its top competitors include companies like co-op, Aura and Pure Cremation.

Company Details

Dignity is a public listed provider of funeral related services in United Kingdom. Offers funeral services, crematoria and pre-arranged funeral plans. Operates a network of 767 funeral locations throughout the United Kingdom. Claims to have performed over 73,500 funerals in 2015. Dignity was formed by the acquisition and subsequent merger of two quoted funeral care companies (Plantsbrook and Great Southern Group) by SCI in 1994. Went public on London Stock Exchange in April 2004.

Website: www.dignityfunerals.co.uk/
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Key Metrics

Founded Year

1994

Location

Birmingham, United Kingdom

Stage

Acquired

Latest Funding Round

Post IPO, Aug 05, 2020, $*****

Investors

Goldman Sachs & 1 more

Ranked

2^nd among 328 active competitors

Annual Revenue

£100M - £500M as on Dec 26, 2025

Employee Count

1,066 as on Sep 30, 2026

Investment & Acquisitions

Farewill & 2 more

Similar Companies

co-op & 4685 more

Exit Details

Acquired by Castelnau Group (Jun 01, 2018)

View Dignity's full profile

Dignity is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
DIGNITY PLC CIN: 4569346 , United Kingdom, Active	Oct 21, 2002	£100M - £500M (As on Dec 26, 2025)	3355 (As on Jan 31, 2021)

Dignity got acquired by Castelnau Group on Jun 01, 2018.

Click here to take a look at Dignity's acquisition in detail

Dignity has raised funding over 3 rounds. Its first funding round was on Jan 26, 2018. Dignity has 2 institutional investors.

Here is the list of recent funding rounds of Dignity:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 05, 2020	3610563	Post IPO	1715895	8676091	3387473	2446388
Mar 2020	1322946	Post IPO	8975066	7918025	1048349	8800548
Jan 26, 2018	2550187	Post IPO	8796434	9465277	4539288	2312536

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Dignity's employee count trend

Dignity has 1,066 employees as of Sep 26. Here is Dignity's employee count trend over the years:

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Top competitors of Dignity include co-op, Aura and Pure Cremation. Here is the list of Top 10 competitors of Dignity, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	co-op 1844, Manchester (United Kingdom), Late Stage	Provider of website access management solutions	$493M	Stonebridge, ING & 6 others	61/100
2nd	Dignity 1994, Birmingham (United Kingdom), Acquired	Funeral services provider	-	Goldman Sachs, Montagu	59/100
3rd	Aura 2015, Godalming (United Kingdom), Seed	Provider of traditional funeral services	$2.59M	Coast to Capital, Oxford & 3 others	51/100
4th	Pure Cremation 2015, Andover (United Kingdom), Acquired	Provider of funeral planning services	$13.1M	Puma Investments, Puma Private Equity & 8 others	45/100
5th	L. Bennett & Son 2021, Clevedon (United Kingdom), Unfunded	Traditional funeral director providing funeral services	-	-	41/100
6th	The Family Funeral Directors 2018, Glasgow (United Kingdom), Unfunded	Provider of traditional funeral planning, bereavement support, and commemorative arrangements	-	-	32/100
7th	The London Cremation 1958, London (United Kingdom), Unfunded	Provider of cremation services	-	-	31/100
8th	Coles Funeral Directors 2015, Cardiff (United Kingdom), Unfunded	Provider of funeral services	-	-	29/100
9th	Golden Charter 1989, Glasgow (United Kingdom), Unfunded	Provider of funeral services	-	-	29/100
10th	Levertons 1979, London (United Kingdom), Unfunded	Provider of funeral services	-	-	29/100

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Dignity has made 2 investments in Funeral Guide and Funeral Guide and acquired Farewill.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Oct 17, 2024	Acquisition	Farewill	2015	London (United Kingdom)
Dec 07, 2018	Investments	Funeral Guide	2017	Exeter (United Kingdom)
Aug 04, 2017	Investments	Funeral Guide	2017	Exeter (United Kingdom)