When was Effectiv founded?

Effectiv was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Where is Effectiv located?

Effectiv is headquartered in San Francisco, United States.

How many employees does Effectiv have?

As of Jun 30, 2026, the latest employee count at Effectiv is 11.

Is Effectiv a funded company?

Effectiv is a funded company, having raised a total of $9M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 29, 2022.

When was the latest funding round of Effectiv?

Effectiv's latest funding was a $***** Seed round on Jul 26, 2023, with participation from 2 investors. Its primary sector is Security & Surveillance Technology. In United States, the Security & Surveillance Technology sector has seen $2.92B in funding in 2026 to date.

Where does Effectiv rank among its competitors?

Effectiv ranks 165th amongst 1106 active competitors, of which 245 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Sift, which secured $507K in Oct, 2025.

Who are the top competitors of Effectiv?

Effectiv's top competitors include ComplyAdvantage, Symphony and Sift. Among them, Sift secured the most recent funding round in October, 2025.

Effectiv - 2026 Company Profile, Team, Funding & Competitors

Q: Is Effectiv an acquired company?

Effectiv got acquired by Socure on Oct 24, 2024.

Effectiv is an acquired company based in San Francisco (United States), founded in 2021 by Jonathan Doering, Anupam Tarsauliya and Ritesh Arora. It operates as an AI based anti fraud and risk management solution for businesses. Effectiv has raised $9M in funding from investors like Accel, Better Tomorrow Ventures and BHG VC. The company has 1106 active competitors, including 245 funded and 203 that have exited. Its top competitors include companies like ComplyAdvantage, Symphony and Sift.

Company Details

AI based anti fraud and risk management solutions for businesses. The platform offers fraud assessments during user onboarding and monitors future transactions for fraudulent behaviour. It absorbs data for investigations and uses AI assisted case management to detect and adapt to new fraud patterns.

Key Metrics

Founded Year

2021

Location

San Francisco, United States

Stage

Acquired

Total Funding

$9M in 3 rounds

Latest Funding Round

Seed, Jul 26, 2023, $*****

Investors

Accel & 5 more

Ranked

165^th among 1106 active competitors

Employee Count

11 as on Jun 30, 2026

Similar Companies

ComplyAdvantage & 3670 more

Exit Details

Acquired by Socure (Oct 24, 2024)

View Effectiv's full profile

Effectiv is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
EFFECTIV AI INDIA PRIVATE LIMITED CIN: U72900TG2021PTC153349 , India, Active	Jul 21, 2021	0 - ₹10 Cr (As on Mar 31, 2025)	10 (As on Nov 30, 2024)
ABRA INNOVATIONS INC. CIN: 863569647 , United States, Active	Dec 31, 1999	-	11 (As on Dec 31, 2023)	-

Effectiv got acquired by Socure on Oct 24, 2024 at an acquisition amount of $*****.

Click here to take a look at Effectiv's acquisition in detail

Effectiv has raised a total funding of $9M over 3 rounds. Its first funding round was on Mar 29, 2022. Its latest funding round was a Seed round on Jul 26, 2023 for $*****. 2 investors participated in its latest round. Effectiv has 6 institutional investors.

Here is the list of recent funding rounds of Effectiv:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 26, 2023	9853187	Seed	1971054	2505600	6802548	1012176
Aug 13, 2022	5002851	Seed	5972044	6477513	2638698	2022770
Mar 29, 2022	8217771	Seed	6964046	5590000	Accel	REV

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View details of Effectiv's funding rounds and investors

The founders of Effectiv are Jonathan Doering, Anupam Tarsauliya and Ritesh Arora.

Here are the details of Effectiv's key team members:

Jonathan Doering: Co-Founder of Effectiv.
Contact Info: 1 email address
Anupam Tarsauliya: Co-Founder of Effectiv.
Contact Info: 1 email address
Ritesh Arora: Co-founder at Effectiv of Effectiv.

View details of Effectiv's Founder profiles and Board Members

Effectiv's employee count trend

Effectiv has 11 employees as of Jun 26. Here is Effectiv's employee count trend over the years:

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Top competitors of Effectiv include ComplyAdvantage, Symphony and Sift. Here is the list of Top 10 competitors of Effectiv, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ComplyAdvantage 2014, London (United Kingdom), Series C	Cloud-based AML solutions	$171M	Balderton Capital, Index Ventures & 46 others	75/100
2nd	Symphony 2014, New York City (United States), Series E	Compliance management solutions for financial institutions	$461M	UBS, Lakestar & 38 others	75/100
3rd	Sift 1997, San Francisco (United States), Series D	Provider of an AI-powered platform for fraud detection and prevention	$162M	Insight Partners, Spark Capital & 22 others	75/100
4th	Kairos 2011, Miami (United States), Series A	Provider of AI-powered identity verification, document authentication, and biometric solutions	$19.6M	500 Global, Beyond Capital Markets & 21 others	74/100
5th	Jumio 2010, Sunnyvale (United States), Acquired	Provider of AI-powered identity verification solutions	$196M	Millennium Technology Value Partners, Great Hill Partners ... & 10 others	73/100
6th	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Genesis Partners, Founder Collective & 21 others	73/100
7th	Entrust 1969, Dallas (United States), Acquired	Provider of identity-centric security solutions, including issuance and data protection	-	Thoma Bravo, Neuberger Berman Capital Solutions ... & 2 others	72/100
8th	Clear 2010, New York City (United States), Public	Provider of expedited identity verification services for airport security and more	$135M	T. Rowe Price, United Airlines & 22 others	71/100
9th	Chainalysis 2014, New York City (United States), Series F	Blockchain data platform providing crypto insights	$538M	Accel, GIC & 45 others	71/100
10th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 30 others	70/100
165th	Effectiv 2021, San Francisco (United States), Acquired	AI based anti fraud and risk management solution for businesses	$9M	Accel, REV & 4 others	48/100