Elder - About the company
Elder is a series B company based in London (United Kingdom), founded in 2015 by Peter Dowds and Tom Brooks. It operates as a Marketplace for senior care services. Elder has raised $18.6M in funding from investors like MMC Ventures, Acton Capital and UKTV, with a current valuation of £*****. The company has 201 active competitors, including 10 funded and 10 that have exited. Its top competitors include companies like Care.com, Cera and Meallmore.
Company Details
Trust Elder is an online marketplace that lets families find, book and pay senior care services. All carers are experienced, DBS background checked and insured. Users can submit their request for caregiver online and get matched with a local caregiver. Services that can be availed through platform include morning & bedtime help, medication reminders, meal preparation, grocery shopping, light housework, social activities, overnight care, etc. The Pricing starts at £13 per hour and the platform charges service provider a commission of £3 per hour.
- Website
- www.elder.org/
- Social
- Email ID
- *****@elder.org
- Phone Number
- +44 **********
- Registered Address
- EAGLE HOUSE,CRANLEIGH CLOSE,SOUTH CROYDON,SURREY,CR2 9LH
Key Metrics
Founded Year
2015
Location
London, United Kingdom
Stage
Series B
Total Funding
$18.6M in 5 rounds
Latest Funding Round
Post Money Valuation
£***** as on Sep 13, 2022
Investors
Ranked
3rd among 201 active competitors
Employee Count
2 as on Mar 31, 2025
Legal entities associated with Elder
Elder is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
DE MONTFORT LIMITED CIN: 6851289 , United Kingdom, Active | Mar 17, 2009 | - | 2 (As on Mar 31, 2025) | |
ELDER TECHNOLOGIES LIMITED CIN: 9803204 , United Kingdom, Active | Sep 30, 2015 | £1M - £10M (As on Mar 31, 2022) | 100 (As on Mar 31, 2024) |
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Elder's funding and investors
Elder has raised a total funding of $18.6M over 5 rounds. Its first funding round was on 2015. Its latest funding round was a Series B round on Apr 23, 2024 for $*****. 1 investor participated in its latest round. Elder has 7 institutional investors and 26 angel investors.
Here is the list of recent funding rounds of Elder:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 23, 2024 | 8008097 | Series B | 9944923 | 7287517 | 9444489 | 2809710 |
Jan 20, 2020 | 4840650 | Series B | 6537135 | 9120404 | 6131288 | |
Dec 01, 2017 | 7840573 | Series A | 7571406 | 9436436 | 2942007 |
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Elder's founders and board of directors
Founder? Claim ProfileThe founders of Elder are Peter Dowds and Tom Brooks.
Here are the details of Elder's key team members:
- Peter Dowds: Co-Founder of Elder. They serve on the board of 1 company.Contact Info: 1 email address
- Tom Brooks: Co-Founder of Elder. Contact Info: 1 phone number
Elder's Board of Directors
Elder's board has 3 active members. Peter Dowds is part of team and Sebastian Wossagk and Bruce Ferguson Macfarlane are independent board members.Here is the list of Elder's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 10y 7m | |
Independent board member | - | Current | 6y 5m | |
jeqkkcc | Independent board member | - | Current | 2y 8m |
jvdplfa | Independent board member | - | Past | 7y 8m |
nifnctw | Independent board member | - | Past | 1y 5m |
View details of Elder's Founder profiles and Board Members
Elder's employee count trend
Elder has 2 employees as of Mar 25. The total employee count is 98.0% lower than what it was in Mar 24. Here is Elder's employee count trend over the years:
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Elder's Competitors and alternates
Top competitors of Elder include Care.com, Cera and Meallmore. Here is the list of Top 10 competitors of Elder, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Care.com 2006, Waltham (United States), Acquired | Provider of an app-based marketplace for booking caregivers | $111M | 81/100 | |
2nd |  Cera 2015, Colchester (United Kingdom), Series C | Provider of a digital-first home healthcare provider that offers personalized care solutions to patients | $571M | 69/100 | |
3rd | Elder 2015, London (United Kingdom), Series B | Marketplace for senior care services | $18.6M | 49/100 | |
4th |  Meallmore 1987, Inverness (United Kingdom), Funding Raised | Provider of senior nursing care home services | - | 41/100 | |
5th |  Lifted 2014, London (United Kingdom), Series A | App-based platform that provides senior caregiving services | $11.2M | 40/100 | |
6th | _1584017359766.png?devicePixelRatio=2&height=30&width=30){kind=logo} Care Sourcer 2016, Edinburgh (United Kingdom), Series A | Online lead generation platform for senior care providers | $13.9M | 40/100 | |
7th | Edinburgh Support Services 2021, Edinburgh (United Kingdom), Unfunded | Provider of care and support services to older people at home | - | - | 39/100 |
8th | HomeTouch 2015, London (United Kingdom), Seed | Provider of a marketplace for senior care services | $6.07M | 38/100 | |
9th | Helping Hands 2005, Alcester (United Kingdom), Series A | Provider of in-home care services, including live-in, visiting, and respite | - | 37/100 | |
10th | SuperCarers 2014, Stanmore (United Kingdom), Acquired | Online platform to find caregivers | $5.37M | 36/100 |
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Elder's Investments and acquisitions
Elder has made no investments or acquisitions yet.
Reports related to Elder
Here is the latest report on Elder's sector:
News related to Elder
Media has covered Elder for 1 event in last 1 year, It was about company updates.
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Elder's technology helps reduce hospital discharge delays, saving taxpayers millionsSme Bulletin•Oct 22, 2025•Elder
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•
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This UK healthcare startup raised €9.6M to improve elderly care at home through technologySilicon Canals•Jan 20, 2020•Elder, Acton Capital, MMC Ventures
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High-growth startup Elder raises further £8.2M ($11M) in bid to displace the care homeActon Capital•Jan 20, 2020•Elder
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Key announces lifetime mortgage tie-up with live-in care provider Financial Reporter•Nov 21, 2017•, Elder
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