When was Elder founded?

Elder was founded in 2015 and raised its 1st funding round within a year of its incorporation.

Where is Elder located?

Elder is headquartered in London, United Kingdom. It is registered at EAGLE HOUSE,CRANLEIGH CLOSE,SOUTH CROYDON,SURREY,CR2 9LH.

Which legal entities is Elder associated with?

Elder is associated with ELDER TECHNOLOGIES LIMITED and 1 other.

How many employees does Elder have?

As of Mar 31, 2025, the latest employee count at Elder is 2.

Is Elder a funded company?

Elder is a funded company, having raised a total of $18.6M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2015.

How much is Elder worth?

The latest valuation of Elder is £***** as of Sep 13, 2022. This marks a decline of 71% from its peak valuation of £36.3M in Dec, 2015. This marks a decline of 71% from its peak valuation of £36.3M in Dec, 2015.

When was the latest funding round of Elder?

Elder's latest funding was a $***** Series B round on Apr 23, 2024, with participation from 1 investor. Its primary sector is Assistive Tech. Globally, the Assistive Tech sector has seen $317M in funding in 2026 to date.

Where does Elder rank among its competitors?

Elder ranks 3rd amongst 211 active competitors, of which 10 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Cera, which secured an undisclosed amount in Jan, 2025.

Who are the top competitors of Elder?

Elder's top competitors include Care.com, Cera and Meallmore. Among them, Cera secured the most recent funding round in January, 2025.

Elder - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Trust Elder is an online marketplace that lets families find, book and pay senior care services. All carers are experienced, DBS background checked and insured. Users can submit their request for caregiver online and get matched with a local caregiver. Services that can be availed through platform include morning & bedtime help, medication reminders, meal preparation, grocery shopping, light housework, social activities, overnight care, etc. The Pricing starts at £13 per hour and the platform charges service provider a commission of £3 per hour.

Website: www.elder.org/
Social
Email ID: *****@elder.org
Phone Number: +44 **********
Registered Address: EAGLE HOUSE,CRANLEIGH CLOSE,SOUTH CROYDON,SURREY,CR2 9LH

Key Metrics

Founded Year

2015

Location

London, United Kingdom

Stage

Series B

Total Funding

$18.6M in 5 rounds

Latest Funding Round

Series B, Apr 23, 2024, $*****

Post Money Valuation

£***** as on Sep 13, 2022

Investors

MMC Ventures & 32 more

Ranked

3^rd among 211 active competitors

Employee Count

2 as on Mar 31, 2025

Similar Companies

Care.com & 433 more

View Elder's full profile

Elder is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DE MONTFORT LIMITED CIN: 6851289 , United Kingdom, Active	Mar 17, 2009	-	2 (As on Mar 31, 2025)
ELDER TECHNOLOGIES LIMITED CIN: 9803204 , United Kingdom, Active	Sep 30, 2015	£1M - £10M (As on Mar 31, 2022)	100 (As on Mar 31, 2024)

Elder has raised a total funding of $18.6M over 5 rounds. Its first funding round was on 2015. Its latest funding round was a Series B round on Apr 23, 2024 for $*****. 1 investor participated in its latest round. Elder has 7 institutional investors and 26 angel investors.

Here is the list of recent funding rounds of Elder:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 23, 2024	9268018	Series B	4873299	3711167	6780261	8661971
Jan 20, 2020	3383990	Series B	6048750	4756583	2338730	MMC Ventures
Dec 01, 2017	4729442	Series A	4476406	2919236	MMC Ventures	2066064

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View details of Elder's funding rounds and investors

The founders of Elder are Peter Dowds and Tom Brooks.

Here are the details of Elder's key team members:

Peter Dowds: Co-Founder of Elder. They serve on the board of 1 company.
Contact Info: 1 email address
Tom Brooks: Co-Founder of Elder.
Contact Info: 1 phone number

Elder's Board of Directors

Elder's board has 3 active members. Peter Dowds is part of team and Sebastian Wossagk and Bruce Ferguson Macfarlane are independent board members.

Here is the list of Elder's board of directors:

Name	Type	Representing	Status	Duration
Peter Dowds	Team	-	Current	10y 11m
Sebastian Wossagk	Independent board member	-	Current	6y 8m
cbpctsl	Independent board member	-	Current	1y 6m
fcmxfxn	Independent board member	-	Past	6y 1m
kmgbflx	Independent board member	-	Past	6y 9m

View details of Elder's Founder profiles and Board Members

Elder's employee count trend

Elder has 2 employees as of Mar 25. The total employee count is 98.0% lower than what it was in Mar 24. Here is Elder's employee count trend over the years:

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Top competitors of Elder include Care.com, Cera and Meallmore. Here is the list of Top 10 competitors of Elder, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Care.com 2006, Waltham (United States), Acquired	Provider of an app-based marketplace for booking caregivers	$111M	Trinity Ventures, New Enterprise Associates ... & 11 others	82/100
2nd	Cera 2015, Colchester (United Kingdom), Series C	Provider of in-home healthcare services and care solutions	$400M	Credo Ventures, Kairos & 59 others	69/100
3rd	Elder 2015, London (United Kingdom), Series B	Marketplace for senior care services	$18.6M	MMC Ventures, Hummingbird Ventures & 31 others	49/100
4th	Meallmore 1987, Inverness (United Kingdom), Funding Raised	Provider of senior nursing care home services	-	HSBC	42/100
5th	Lifted 2014, London (United Kingdom), Series A	App-based platform that provides senior caregiving services	$11.2M	Fuel Ventures, Kluz Ventures & 30 others	40/100
6th	Care Sourcer 2016, Edinburgh (United Kingdom), Series A	Online lead generation platform for senior care providers	$13.9M	Accelerated Digital Ventures, Legal & General ... & 12 others	40/100
7th	Edinburgh Support Services 2021, Edinburgh (United Kingdom), Unfunded	Provider of care and support services to older people at home	-	-	39/100
8th	HomeTouch 2015, London (United Kingdom), Seed	Provider of a marketplace for senior care services	$6.07M	Global Founders Capital, Ananda Impact Ventures ... & 8 others	38/100
9th	SuperCarers 2014, Stanmore (United Kingdom), Acquired	Online platform to find caregivers	$5.37M	Mobeus Equity Partners, JamJar Investments ... & 6 others	36/100
10th	Equal Care 2018, Hebden Bridge (United Kingdom), Unfunded	Platform for caregivers and recipients of care for senior-care services	-	-	33/100