Embrace Pet Insurance - About the company
Embrace Pet Insurance is an acquired company based in Beachwood (United States), founded in 2003 by Alex Krooglik and Laura Bennett. It operates as a Provider of pet insurance and wellness plans for cats and dogs. Embrace Pet Insurance has raised $4.5M in funding. The company has 31 active competitors, including 8 funded and 8 that have exited. Its top competitors include companies like Wagmo, Figo Pet Insurance and Rainwalk Technology.
Company Details
Provider of pet insurance and wellness plans for cats and dogs. The company offers financial protection from unexpected incidents, illnesses, and dental diseases. Optional wellness plans are available for routine care, including annual exams and vaccinations. They reimburse a portion of covered vet bills for accidents or illnesses.
- Website
- embracepetinsurance.com
- Social
- Email ID
- *****@embracepetinsurance.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2003
Location
Beachwood, United States
Stage
Acquired
Total Funding
$4.5M in 1 round
Latest Funding Round
Investors
Ranked
3rd among 31 active competitors
Employee Count
203 as on Mar 31, 2026
Exit Details
Acquired by JAB Holding Company (Nov 29, 2023)
Embrace Pet Insurance's acquisition details
Embrace Pet Insurance got acquired by JAB Holding Company on Nov 29, 2023 at an acquisition amount of $*****.
Click here to take a look at Embrace Pet Insurance's acquisition in detail
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Embrace Pet Insurance's funding and investors
Embrace Pet Insurance has raised a total funding of $4.5M over 1 round. Embrace Pet Insurance has 2 institutional investors.
Here is the list of recent funding rounds of Embrace Pet Insurance:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 20, 2022 | 9828649 | Seed | 9186563 | 5929169 | 7475263 | 8623274 |
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Embrace Pet Insurance's founders and board of directors
Founder? Claim ProfileThe founders of Embrace Pet Insurance are Alex Krooglik and Laura Bennett.
Here are the details of Embrace Pet Insurance's key team members:
- Alex Krooglik: Co-founder and Chief Strategy Officer of Embrace Pet Insurance.
- Laura Bennett: Chief Executive Officer & Co-founder of Embrace Pet Insurance.
View details of Embrace Pet Insurance's Founder profiles and Board Members
Embrace Pet Insurance's employee count trend
Embrace Pet Insurance has 203 employees as of Mar 26. Here is Embrace Pet Insurance's employee count trend over the years:
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Embrace Pet Insurance's Competitors and alternates
Top competitors of Embrace Pet Insurance include Wagmo, Figo Pet Insurance and Rainwalk Technology. Here is the list of Top 10 competitors of Embrace Pet Insurance, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Wagmo 2018, Cambridge (United States), Series A | Provider of monthly membership plans for pet insurance and routine care | $28.3M | 66/100 | |
2nd | Figo Pet Insurance 2012, Chicago (United States), Acquired | Flexible pet insurance designed by pet people for modern pet parents | $21.5M | 66/100 | |
3rd | Embrace Pet Insurance 2003, Beachwood (United States), Acquired | Provider of pet insurance and wellness plans for cats and dogs | $4.5M | 63/100 | |
4th |  Rainwalk Technology 2018, Columbia (United States), Seed | Online platform offering insurance plans for pets | $6.97M | 57/100 | |
5th |  Fetch by the Dodo 2003, Bolingbrook (United States), Funding Raised | Provider of pet insurance for cats & dogs | - | 59/100 | |
6th |  Odie 2019, Salt Lake City (United States), Seed | Online pet insurance platform for cats and dogs | $6M | 51/100 | |
7th |  Petplan Insurance 2003, Newtown Square (United States), Acquired | Pet insurance provider | $1.6M | - | 50/100 |
8th |  Pumpkin 2019, Morristown (United States), Acquired | Internet first pet insurer | - | 49/100 | |
9th |  Independence American 2002, New York City (United States), Acquired | Provider of health and pet insurance services | - | - | 49/100 |
10th |  Pet Assure 1995, Lakewood Township (United States), Unfunded | Provider of pet insurance service platform | - | - | 43/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Embrace Pet Insurance's competitors? Click here to see the top ones
Embrace Pet Insurance's Investments and acquisitions
Embrace Pet Insurance has made no investments or acquisitions yet.
Reports related to Embrace Pet Insurance
Here is the latest report on Embrace Pet Insurance's sector:
News related to Embrace Pet Insurance
Filter this listMedia has covered Embrace Pet Insurance for 1 event in last 1 year, It was about company updates.
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Embrace Pet Insurance Unveils 2024's Biggest Trends and RecordsPR Newswire•Jan 22, 2025•Embrace Pet Insurance
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Embrace Pet Insurance Launches Proprietary AI SolutionPet Business•Apr 03, 2023•Embrace Pet Insurance
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Embrace Pet Insurance Launches Modern Approach to Claims Processing with Proprietary AI SolutionInsuranceNewsNet•Mar 31, 2023•Embrace Pet Insurance
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Embrace Pet Insurance Joins Pawlicy Advisor's Vet-Recommended Pet Insurance MarketplaceInsuranceNewsNet•Jan 10, 2023•Pawlicy Advisor, Embrace Pet Insurance
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NSM Insurance Group Acquires Embrace Pet InsurancePR Newswire•Apr 02, 2019•NSM Insurance Group, Embrace Pet Insurance
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