When was Fable founded?

Fable was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Fable located?

Fable is headquartered in Sunshine Coast, Australia.

How many employees does Fable have?

As of Sep 30, 2026, the latest employee count at Fable is 24.

Is Fable a funded company?

Fable is a funded company, having raised a total of $14.8M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 19, 2020.

When was the latest funding round of Fable?

Fable's latest funding was a $***** Series A round on Feb 09, 2023, with participation from 8 investors.

Where does Fable rank among its competitors?

Fable ranks 1st amongst 13 active competitors, of which 3 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Magic Valley, which secured $62.8K in Feb, 2025.

Who are the top competitors of Fable?

Fable's top competitors include Nourish Ingredients, Fenn Foods and VOW. Among them, Magic Valley secured the most recent funding round in February, 2025.

Fable - 2026 Company Profile, Team, Funding & Competitors

Fable is a series A company based in Sunshine Coast (Australia), founded in 2019 by Michael Fox, Jim Fuller and Chris Mcloghlin. It operates as a Provider of plant-based meat. Fable has raised $14.8M in funding from investors like Blackbird Ventures, K3 and Grok Ventures. The company has 13 active competitors, including 3 that are funded. Its top competitors include companies like Nourish Ingredients, Fenn Foods and VOW.

Company Details

Fable Food is a provider of plant-based meat. The company's products are based on mushrooms to mimic the taste and texture of meat. The users can buy their products from their partnered retail stores. The company also offers a platform for recipes of foods made using their products.

Website: www.fablefood.co/
Social
Email ID: *****@fablefood.co
Phone Number: +61 **********

Key Metrics

Founded Year

2019

Location

Sunshine Coast, Australia

Stage

Series A

Total Funding

$14.8M in 4 rounds

Latest Funding Round

Series A, Feb 09, 2023, $*****

Investors

Blackbird Ventures & 16 more

Ranked

1^st among 13 active competitors

Employee Count

24 as on Sep 30, 2026

Similar Companies

Impossible Foods & 320 more

View Fable's full profile

Fable is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Fable Holdings Pty Ltd CIN: 32636627542 , Australia, Active	Oct 03, 2019	-	-

Fable has raised a total funding of $14.8M over 4 rounds. Its first funding round was on Jun 19, 2020. Its latest funding round was a Series A round on Feb 09, 2023 for $*****. 8 investors participated in its latest round. Fable has 13 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Fable:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 09, 2023	1451453	Series A	7681366	6094050	8310476	2016254
Feb 23, 2022	9307358	Seed	2804464	2263914	2558851	5675782
Aug 11, 2021	2418970	Seed	4047601	1150882	Blackbird Ventures	AgFunder & 4 more

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View details of Fable's funding rounds and investors

The founders of Fable are Michael Fox, Jim Fuller and Chris Mcloghlin.

Here are the details of Fable's key team members:

Michael Fox: Co-Founder & CEO of Fable and founder of 2 other companies, Sneaking Duck and Shoes of Prey. They serve on the board of 1 company.
Contact Info: 1 email address
Jim Fuller: Co-Founder & CSO of Fable.
Contact Info: 1 email address
Chris Mcloghlin: Co-Founder & CPO of Fable.
Contact Info: 1 email address

View details of Fable's Founder profiles and Board Members

Fable's employee count trend

Fable has 24 employees as of Sep 26. Here is Fable's employee count trend over the years:

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Top competitors of Fable include Nourish Ingredients, Fenn Foods and VOW. Here is the list of Top 10 competitors of Fable, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Fable 2019, Sunshine Coast (Australia), Series A	Provider of plant-based meat	$14.8M	Grok Ventures, Better Ventures & 15 others	49/100
2nd	Nourish Ingredients 2019, Canberra (Australia), Unfunded	Developer of animal-free fats and precision fermentation	-	-	31/100
3rd	Fenn Foods 2015, Sunshine Coast (Australia), Seed	Provider of plant-based meat alternatives	$3M	Bombora	30/100
4th	VOW 2019, Sydney (Australia), Funding Raised	Provider of lab-grown or cell-based meat	-	Cavallo Ventures, Square Peg Ventures & 1 others	29/100
5th	Magic Valley 2020, Melbourne (Australia), Seed	Platform offering lab grown meat alternative	-	THRIVE, Siddhi Capital & 4 others	27/100
6th	Lamyong Vegetarian Health Food 1996, Villawood (Australia), Unfunded	Provider of plant-based meat food	-	-	26/100
7th	Unreal Co 2017, Croydon North (Australia), Unfunded	Manufactures and supplies plant-based food products	-	-	24/100
8th	vEEF 2018, Sunshine Coast (Australia), Unfunded	Provider of plant based meat alternative products	-	-	24/100
9th	Plantein 2018, Melbourne (Australia), Unfunded	Plant-based food company offering meat snacks	-	-	24/100
10th	Plantein 2018, Melbourne (Australia), Unfunded	Platform offering plant-based meat alternative	-	-	23/100