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Farmer J - About the company

Farmer J is a series B company based in London (United Kingdom), founded in 2014 by Jonathan Recanati. It operates as a Limited service restaurant serving healthy meals. Farmer J has raised $31.4M in funding from Beringea and Imbiba, with a current valuation of £*****. The company has 25 active competitors, including 8 funded and 2 that have exited. Its top competitors include companies like Sweetgreen, Daisy Green and Tossed.

Company Details

Farmer J is a limited service restaurant serving healthy meals. The firm accepts catering order atleast for 10 people via its online portal. It delivers meals via Deliveroo and also provides corporate delivery facilities. Operates restaurants at 3 locations across London, England.
Social
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Email ID
*****@farmerj.com
Key Metrics
Founded Year
2014
Location
Stage
Series B
Total Funding
$31.4M in 3 rounds
Latest Funding Round
Post Money Valuation
£***** as on Dec 20, 2023
Investors
Ranked
Employee Count
279 as on Aug 31, 2026
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Farmer J's funding and investors

Farmer J has raised a total funding of $31.4M over 3 rounds. Its first funding round was on Feb 05, 2019. Its latest funding round was a Series B round on Oct 07, 2025 for $*****. 1 investor participated in its latest round. Farmer J has 2 institutional investors.

Here is the list of recent funding rounds of Farmer J:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 07, 2025
2055572
Series B
3411795
1843823
9169461
1019465
Feb 20, 2024
1454142
Series A
8224801
2214203
6754470
4791698
Feb 05, 2019
7390908
Series A
6967522
8325429
1183106
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Farmer J's founders and board of directors

Founder? Claim Profile
The founders of Farmer J is Jonathan Recanati.
Here are the details of Farmer J's key team members:

Farmer J's employee count trend

Farmer J has 279 employees as of Aug 26. Here is Farmer J's employee count trend over the years:
Employee count trend for Farmer J
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Farmer J's Competitors and alternates

Top competitors of Farmer J include Sweetgreen, Daisy Green and Tossed. Here is the list of Top 10 competitors of Farmer J, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Sweetgreen
Sweetgreen
2006, Los Angeles (United States), Public
Restaurant chains offer salads and meal bowls
$479M
79/100
2nd
Logo for Daisy Green
Daisy Green
2012, London (United Kingdom), Series A
Aussie coffee and food group
$6.48M
54/100
3rd
Logo for Farmer J
Farmer J
2014, London (United Kingdom), Series B
Limited service restaurant serving healthy meals
$31.4M
48/100
4th
Logo for Tossed
Tossed
2005, London (United Kingdom), Series A
Limited service restaurant serving healthy food
$4.42M
41/100
5th
Logo for Purezza
Purezza
2015, Brighton (United Kingdom), Series A
Provider of vegan Italian-inspired cuisine and pizza
$3.22M
40/100
6th
Logo for Crussh
Crussh
1998, London (United Kingdom), Acquired
Chain of limited service restaurant offering healthy food
-
-
38/100
7th
Chain of limited service restaurant offering healthy food
$1.15M
-
37/100
8th
Logo for Abokado
Abokado
2004, London (United Kingdom), Late Stage
Fast food restaurant chain
$8.17M
35/100
9th
Logo for Olive + Squash
Olive + Squash
2015, London (United Kingdom), Seed
Chain of limited service restaurant offering organic salads, soups and wraps
$1.32M
33/100
10th
Logo for Pure
Pure
2009, London (United Kingdom), Funding Raised
Chain of limited service restaurant offering healthy food
-
-
33/100
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Farmer J's Investments and acquisitions

Farmer J has made no investments or acquisitions yet.

Reports related to Farmer J

Here is the latest report on Farmer J's sector:

News related to Farmer J

Media has covered Farmer J for a total of 2 events in the last 1 year.
•
Farmer J makes West London debut with Hammersmith siteRestaurant Online•Jul 25, 2024•Farmer J
•
Farmer J to open fifth outlet in West EndProperty Week•Sep 20, 2021•Farmer J
•
Farmer J set for fourth London restaurantBigHospitality•Aug 09, 2019•Farmer J
•
Farmer J to launch a new bar in the City of London, The ShoukHospitality & Catering News•Apr 15, 2019•Farmer J
•
Farmer J secures funding to expand business in LondonVerdict Food Service•Feb 05, 2019•Farmer J
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FAQs about Farmer J

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