Farmer J - About the company
Farmer J is a series B company based in London (United Kingdom), founded in 2014 by Jonathan Recanati. It operates as a Limited service restaurant serving healthy meals. Farmer J has raised $31.4M in funding from Beringea and Imbiba, with a current valuation of £*****. The company has 25 active competitors, including 8 funded and 2 that have exited. Its top competitors include companies like Sweetgreen, Daisy Green and Tossed.
Company Details
Farmer J is a limited service restaurant serving healthy meals. The firm accepts catering order atleast for 10 people via its online portal. It delivers meals via Deliveroo and also provides corporate delivery facilities. Operates restaurants at 3 locations across London, England.
- Website
- www.farmerj.com/
- Email ID
- *****@farmerj.com
Key Metrics
Founded Year
2014
Location
London, United Kingdom
Stage
Series B
Total Funding
$31.4M in 3 rounds
Latest Funding Round
Post Money Valuation
£***** as on Dec 20, 2023
Ranked
3rd among 25 active competitors
Employee Count
279 as on Aug 31, 2026
Similar Companies
Legal entities associated with Farmer J
Farmer J is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
FARMER J LIMITED CIN: 9266719 , United Kingdom, Active | Oct 15, 2014 | - | 265 (As on Dec 29, 2024) |
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Farmer J's funding and investors
Farmer J has raised a total funding of $31.4M over 3 rounds. Its first funding round was on Feb 05, 2019. Its latest funding round was a Series B round on Oct 07, 2025 for $*****. 1 investor participated in its latest round. Farmer J has 2 institutional investors.
Here is the list of recent funding rounds of Farmer J:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 07, 2025 | 2055572 | Series B | 3411795 | 1843823 | 9169461 | 1019465 |
Feb 20, 2024 | 1454142 | Series A | 8224801 | 2214203 | 6754470 | 4791698 |
Feb 05, 2019 | 7390908 | Series A | 6967522 | 8325429 | 1183106 |
View details of Farmer J's funding rounds and investors
Farmer J's founders and board of directors
Founder? Claim ProfileThe founders of Farmer J is Jonathan Recanati.
Here are the details of Farmer J's key team members:
- Jonathan Recanati: Founder of Farmer J. Contact Info: 1 email address
View details of Farmer J's Founder profiles and Board Members
Farmer J's employee count trend
Farmer J has 279 employees as of Aug 26. Here is Farmer J's employee count trend over the years:
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Farmer J's Competitors and alternates
Top competitors of Farmer J include Sweetgreen, Daisy Green and Tossed. Here is the list of Top 10 competitors of Farmer J, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Sweetgreen 2006, Los Angeles (United States), Public | Restaurant chains offer salads and meal bowls | $479M | 79/100 | |
2nd | Daisy Green 2012, London (United Kingdom), Series A | Aussie coffee and food group | $6.48M | 54/100 | |
3rd | Farmer J 2014, London (United Kingdom), Series B | Limited service restaurant serving healthy meals | $31.4M | 48/100 | |
4th | Tossed 2005, London (United Kingdom), Series A | Limited service restaurant serving healthy food | $4.42M | 41/100 | |
5th | Purezza 2015, Brighton (United Kingdom), Series A | Provider of vegan Italian-inspired cuisine and pizza | $3.22M | 40/100 | |
6th | Crussh 1998, London (United Kingdom), Acquired | Chain of limited service restaurant offering healthy food | - | - | 38/100 |
7th | Simple Health Kitchen 2016, London (United Kingdom), Seed | Chain of limited service restaurant offering healthy food | $1.15M | - | 37/100 |
8th | Abokado 2004, London (United Kingdom), Late Stage | Fast food restaurant chain | $8.17M | 35/100 | |
9th | Olive + Squash 2015, London (United Kingdom), Seed | Chain of limited service restaurant offering organic salads, soups and wraps | $1.32M | 33/100 | |
10th | Pure 2009, London (United Kingdom), Funding Raised | Chain of limited service restaurant offering healthy food | - | - | 33/100 |
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Farmer J's Investments and acquisitions
Farmer J has made no investments or acquisitions yet.
Reports related to Farmer J
Here is the latest report on Farmer J's sector:
News related to Farmer J
Media has covered Farmer J for a total of 2 events in the last 1 year.
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Beringea UK makes further investment into Farmer J as part of £17.5m growth roundBeringea•Oct 13, 2025•Farmer J, Beringea
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Farmer J's Secures $23M Funding to Expand to New York and LondonCity A.M.•Oct 07, 2025•Farmer J, beringea.co
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Farmer J Health Food Chain to Debut at 40 W. 53rd St. in Midtown ManhattanCommercial Observer•Jun 17, 2025•Farmer J
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Farmer J to launch a new bar in the City of London, The ShoukHospitality & Catering News•Apr 15, 2019•Farmer J
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