Where is Fera located?

Fera is headquartered in Glendale, United States.

Who is the current CEO of Fera?

Michelle Dulake of Fera. They have also founded 1 company.

How many employees does Fera have?

As of Aug 31, 2026, the latest employee count at Fera is 20.

Where does Fera rank among its competitors?

Fera ranks 2nd amongst 41 active competitors, of which 2 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was WINPRO, which secured $350K in Apr, 2024.

Who are the top competitors of Fera?

Fera's top competitors include PetLab, Vital Pet Life and Wuffes. Among them, WINPRO secured the most recent funding round in April, 2024.

Fera - 2026 Company Profile, Team & Competitors

Fera is an acquired company based in Glendale (United States), founded in 2016 by Michelle Dulake. It operates as a Company offers vet-created supplements for dogs and cats. The company has 41 active competitors, including 2 funded and 3 that have exited. Its top competitors include companies like PetLab, Vital Pet Life and Wuffes.

Company Details

Fera Pets is a holistic pet health brand that offers supplements for dogs and cats. Their supplements are vet-created and backed by science, and are specifically formulated with Eastern and Western ingredients. Fera Pets was recently acquired by General Mills and will be part of their new growth equity fund.

Website: www.ferapets.com/
Social
Email ID: *****@ferapets.com
Phone Number: +1 **********

Key Metrics

Founded Year

2016

Location

Glendale, United States

Stage

Acquired

Ranked

2^nd among 41 active competitors

Employee Count

20 as on Aug 31, 2026

Similar Companies

Vital Pet Life & 22 more

Exit Details

Acquired by General Mills (Jan 15, 2024)

View Fera's full profile

Fera got acquired by General Mills on Jan 15, 2024.

Click here to take a look at Fera's acquisition in detail

Fera has not raised any funding rounds yet.

The founders of Fera is Michelle Dulake. Michelle Dulake is the CEO of Fera.

Here are the details of Fera's key team members:

Michelle Dulake: Co-Founder & CEO of Fera.
Contact Info: 1 email address

View details of Fera's Founder profiles and Board Members

Fera's employee count trend

Fera has 20 employees as of Aug 26. Here is Fera's employee count trend over the years:

Uncover Fera's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Fera include PetLab, Vital Pet Life and Wuffes. Here is the list of Top 10 competitors of Fera, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	PetLab 2018, New York City (United States), Acquired	Provider of supplies, treats, snacks, and chews for dogs	-	-	61/100
2nd	Fera 2016, Glendale (United States), Acquired	Company offers vet-created supplements for dogs and cats	-	-	40/100
3rd	Vital Pet Life 2017, Los Angeles (United States), Unfunded	Internet first brand of pet care products	-	-	39/100
4th	Wuffes 2020, Denver (United States), Unfunded	Provider of a pet supplements specializing in joint health products for dogs	-	-	35/100
5th	Pet Wellbeing 2001, Crestwood (United States), Unfunded	Internet first brand offering health supplements for cats and dogs	-	-	35/100
6th	WINPRO 2015, Des Moines (United States), Series B	Manufacture of blood protein supplements for dogs	$3.35M	Next Level Ventures, Summit Equity	34/100
7th	Finn 2020, New York City (United States), Funding Raised	Provider of nutritional supplements for dogs	-	Silas Capital	31/100
8th	Front Of The Pack 2019, Los Angeles (United States), Series A	Brand of pet food	$13.5M	Stride, Heartcore Capital & 2 others	27/100
9th	Jope 2021, New York City (United States), Unfunded	Provider of nutritional supplements for pets health	-	-	27/100
10th	Reggie 2020, Huntington (United States), Funding Raised	Provider of dog supplements to improve health	-	Washing Pond Ventures	24/100