When was Finitive founded?

Finitive was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Where is Finitive located?

Finitive is headquartered in New York City, United States. It is registered at Poordi tn 3-75.

How many employees does Finitive have?

As of Jul 31, 2026, the latest employee count at Finitive is 17.

Is Finitive a funded company?

Finitive is a funded company, having raised a total of $6M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 29, 2019.

When was the latest funding round of Finitive?

Finitive's latest funding was a $***** Series A round on May 19, 2021, with participation from 1 investor.

Where does Finitive rank among its competitors?

Finitive ranks 31st amongst 929 active competitors, of which 60 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was eCapital, which secured $388M in Oct, 2025.

Who are the top competitors of Finitive?

Finitive's top competitors include Lending Club, Upstart and Fundbox. Among them, eCapital secured the most recent funding round in October, 2025.

Finitive - 2026 Company Profile, Team, Funding & Competitors

Finitive is a series A company based in New York City (United States), founded in 2017 by Mark Whitehead and Jon Barlow. It operates as an Online marketplace for business loans. Finitive has raised $6M in funding from Sterling Bancorp and Atomic. The company has 929 active competitors, including 60 funded and 29 that have exited. Its top competitors include companies like Lending Club, Upstart and Fundbox.

Company Details

Online marketplace for business loans. It enables institutional investors to invest in alternative lending products. Investors can invest in warehouse lines, forward flow, and whole loan purchase agreements, term loans, participation, funds, and equity. It enables businesses to acquire multiple loan products for development and more.

Website: www.finitive.com/
Social
Email ID: *****@finitive.com
Registered Address: Poordi tn 3-75

Key Metrics

Founded Year

2017

Location

New York City, United States

Stage

Series A

Total Funding

$6M in 3 rounds

Latest Funding Round

Series A, May 19, 2021, $*****

Investors

Sterling Bancorp & 4 more

Ranked

31^st among 929 active competitors

Employee Count

17 as on Jul 31, 2026

Investment & Acquisitions

Marketlend & 1 more

Similar Companies

Yubi & 757 more

View Finitive's full profile

Finitive is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Finitive Technologies OÜ CIN: 16313563 , Estonia, Active	Sep 12, 2021	-	1 (As on Sep 30, 2024)

Finitive has raised a total funding of $6M over 3 rounds. Its first funding round was on Apr 29, 2019. Its latest funding round was a Series A round on May 19, 2021 for $*****. 1 investor participated in its latest round. Finitive has 5 institutional investors.

Here is the list of recent funding rounds of Finitive:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 19, 2021	5095471	Series A	9063227	6462502	3474175	8267285
Oct 21, 2019	4436357	Venture Debt	6576525	6689321	6778214	SVB
Apr 29, 2019	7054790	Seed	6763200	1856280	Atomic	Ninepoint

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View details of Finitive's funding rounds and investors

The founders of Finitive are Mark Whitehead and Jon Barlow.

Here are the details of Finitive's key team members:

Mark Whitehead: Co-Founder & Head of Product of Finitive. They serve on the board of 1 company.
Contact Info: 1 email address
Jon Barlow: Co-Founder & CEO of Finitive.
Contact Info: 1 email address

View details of Finitive's Founder profiles and Board Members

Finitive's employee count trend

Finitive has 17 employees as of Jul 26. Here is Finitive's employee count trend over the years:

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Top competitors of Finitive include Lending Club, Upstart and Fundbox. Here is the list of Top 10 competitors of Finitive, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Lending Club 2006, San Francisco (United States), Public	P2P marketplace for consumer and business loans	$219M	T. Rowe Price, Wellington & 45 others	82/100
2nd	Upstart 2012, Palo Alto (United States), Public	AI-enabled online marketplace offering diversified loans to consumers and businesses	$129M	Third Point, Founders Fund & 28 others	80/100
3rd	Fundbox 2013, San Francisco (United States), Series D	AI-based platform for business loans	$734M	Hoopp, HarbourVest Partners & 60 others	76/100
4th	Figure 2018, San Francisco (United States), Public	Blockchain-based platform for consumer loans	$435M	Morgan Creek Capital Management, DST Global ... & 52 others	74/100
5th	Lendio 2011, Lehi (United States), Series E	Online lending marketplace for business loans	$82M	Napier Park Global Capital, Mastercard & 20 others	69/100
6th	Liquidity Group 2018, New York City (United States), Series C	Provider of AI-based solutions for business lending	$120M	Spark Capital, MUFG & 8 others	69/100
7th	Biz2Credit 2007, New York City (United States), Series B	Online marketplace for business loans	$52M	WestBridge Capital, Nexus Venture Partners ... & 1 others	67/100
8th	eCapital 2006, Miami (United States), Acquired	Provider of asset-based, supply chain, and invoice financing solutions	$81.9M	Ares Management	66/100
9th	Hello Alice 2015, Houston (United States), Series C	Online networking platform for businesses to launch and grow	$43.4M	SVB, QED Investors & 21 others	65/100
10th	Nav 2012, San Mateo (United States), Series C	Provider of cloud-based business credit and financial health management solutions for small business owners	$90.3M	Experian, Kickstart Seed Fund & 26 others	65/100
31st	Finitive 2017, New York City (United States), Series A	Online marketplace for business loans	$6M	SVB, Atomic & 3 others	45/100