Where is Firehook located?

Firehook is headquartered in Washington, DC, United States.

How many employees does Firehook have?

As of Jul 31, 2026, the latest employee count at Firehook is 44.

Where does Firehook rank among its competitors?

Firehook ranks 83rd amongst 897 active competitors, of which 41 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Clover Food Lab, which secured $2.5M in May, 2026.

Who are the top competitors of Firehook?

Firehook's top competitors include First Watch, YUM! Brands and IHOP. Among them, Clover Food Lab secured the most recent funding round in May, 2026.

Firehook - 2026 Company Profile, Team & Competitors

Firehook is an acquired company based in Washington, DC (United States), founded in 1992 by Pierre Abushacra. It operates as an Artisan bakers crafting distinctive crackers with passion, craftsmanship, and quality. The company has 897 active competitors, including 41 funded and 119 that have exited. Its top competitors include companies like First Watch, YUM! Brands and IHOP.

Company Details

Artisan bakers crafting distinctive crackers with passion, craftsmanship, and quality. Since its inception, the company has been dedicated to artisan baking, creating flavorful crackers using high-quality ingredients. Their signature and limited-edition crackers are available for purchase through their online shop, Amazon, and Instacart, as well as in physical stores. The company offers a variety of flavors, from classic sea salt to more adventurous options like Everything Like the Bagel and TRUFF® Parmesan Truffle. They also provide recipes and inspiration for enjoying their crackers. The business model is B2C, focusing on providing a premium snacking experience. They leverage social media platforms like Instagram and Facebook for marketing and engagement. The website offers features like a store locator, cart, and checkout for online purchases.

Website: firehook.com
Social
Phone Number: +1 **********

Key Metrics

Founded Year

1992

Location

Washington, DC, United States

Stage

Acquired

Ranked

83^rd among 897 active competitors

Employee Count

44 as on Jul 31, 2026

Similar Companies

IHOP & 405 more

Exit Details

Acquired by Forward Consumer Partners (Apr 17, 2024)

View Firehook's full profile

Firehook got acquired by Forward Consumer Partners on Apr 17, 2024.

Click here to take a look at Firehook's acquisition in detail

Firehook has not raised any funding rounds yet.

The founders of Firehook is Pierre Abushacra.

Here are the details of Firehook's key team members:

Pierre Abushacra: Founder & CEO of Firehook.
Contact Info: 1 email address

View details of Firehook's Founder profiles and Board Members

Firehook's employee count trend

Firehook has 44 employees as of Jul 26. Here is Firehook's employee count trend over the years:

Uncover Firehook's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Firehook include First Watch, YUM! Brands and IHOP. Here is the list of Top 10 competitors of Firehook, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	First Watch 1983, Bradenton (United States), Public	Chain of limited service restaurant	-	L Catterton, Advent International	72/100
2nd	YUM! Brands 1997, Louisville (United States), Acquired	Restaurants chains	-	-	69/100
3rd	IHOP 1958, Glendale (United States), Acquired	Chain of limited service restaurant serving pancakes	-	GCM Grosvenor, Hamilton Lane & 2 others	67/100
4th	Chipotle 1993, Newport Beach (United States), Public	Chains providing prepared meals and catering services	$1.5M	Boston York Restaurant Group, Pershing Square Holdings ... & 2 others	67/100
5th	Cracker Barrel 1969, Lebanon (United States), Public	Chain of limited service restaurants	-	-	65/100
6th	Tropical Smoothie Cafe 1997, Atlanta (United States), Acquired	Fast-casual restaurant inspiring better with smoothies, food, and community	-	BIP Capital, FOD Capital & 4 others	65/100
7th	BJ's Restaurants 1978, Huntington Beach (United States), Public	Limited service restaurant chain	-	Lowell Capital Management, Act 3 Holdings ... & 1 others	64/100
8th	Clover Food Lab 2008, Cambridge (United States), Series B	Chain of restaurants serving American style food in Boston, USA.	$17.7M	Beta Angels, Act 3 Holdings & 6 others	63/100
9th	Bojangles 1977, Charlotte (United States), Acquired	Southern-inspired fast food restaurant specializing in fried chicken and biscuits	-	CFT Capital Partners, Industrial Investors Group ... & 4 others	63/100
10th	DAVE’S HOT CHICKEN 2017, Pasadena (United States), Acquired	Provider of hot chicken and related food items	-	Obelysk, Veda Holding	62/100
83rd	Firehook 1992, Washington, DC (United States), Acquired	Artisan bakers crafting distinctive crackers with passion, craftsmanship, and quality	-	-	40/100