When was Firsthand founded?

Firsthand was founded in 2023 and raised its 1st funding round 1 year after it was founded.

Where is Firsthand located?

Firsthand is headquartered in New York City, United States.

How many employees does Firsthand have?

As of Mar 31, 2026, the latest employee count at Firsthand is 52.

Is Firsthand a funded company?

Firsthand is a funded company, having raised a total of $32.6M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Feb 21, 2024.

When was the latest funding round of Firsthand?

Firsthand's latest funding was a $***** Series A round on Mar 04, 2025, with participation from 6 investors. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.14B in funding in 2026 to date.

Where does Firsthand rank among its competitors?

Firsthand ranks 1st amongst 12 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was AdZen, which secured an undisclosed amount in Feb, 2026.

Who are the top competitors of Firsthand?

Firsthand's top competitors include AdZen, Cavai and AdLingo. Among them, AdZen secured the most recent funding round in February, 2026.

Firsthand - 2026 Company Profile, Team, Funding & Competitors

Firsthand is a series A company based in New York City (United States), founded in 2023 by Wei Wei and Michael Rubenstein. It operates as an AI based agent platform for brands and publishers. Firsthand has raised $32.6M in funding from Radical Ventures. The company has 12 active competitors, including 4 that are funded. Its top competitors include companies like AdZen, Cavai and AdLingo.

Company Details

AI based agent platform for brands and publishers. The platform enables brands and publishers to create and distribute AI agents across various online platforms to engage consumers with content. It allows brands and publishers to protect, control, and deploy data and content across direct conversational campaigns. The platform combines an AI-first knowledge management rights solution with custom AI agents to engage directly with customers.

Website: www.firsthand.ai/
Social
Email ID: *****@firsthand.ai

Key Metrics

Founded Year

2023

Location

New York City, United States

Stage

Series A

Total Funding

$32.6M in 2 rounds

Latest Funding Round

Series A, Mar 04, 2025, $*****

Investors

Radical Ventures & 6 more

Ranked

1^st among 12 active competitors

Employee Count

52 as on Mar 31, 2026

Similar Companies

StackAdapt & 202 more

View Firsthand's full profile

Firsthand has raised a total funding of $32.6M over 2 rounds. Its first funding round was on Feb 21, 2024. Its latest funding round was a Series A round on Mar 04, 2025 for $*****. 6 investors participated in its latest round. Firsthand has 4 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Firsthand:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 04, 2025	7747766	Series A	6841484	1551649	4629826	4927597
Feb 21, 2024	3696642	Seed	8215265	9859519	Radical Ventures	Brian O'Kelley & 1 more

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View details of Firsthand's funding rounds and investors

The founders of Firsthand are Wei Wei and Michael Rubenstein.

Here are the details of Firsthand's key team members:

Wei Wei: Co-Founder of Firsthand.
Contact Info: 1 email address
Michael Rubenstein: Co-Founder of Firsthand.
Contact Info: 1 email address

View details of Firsthand's Founder profiles and Board Members

Firsthand's employee count trend

Firsthand has 52 employees as of Mar 26. Here is Firsthand's employee count trend over the years:

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Top competitors of Firsthand include AdZen, Cavai and AdLingo. Here is the list of Top 10 competitors of Firsthand, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Firsthand 2023, New York City (United States), Series A	AI based agent platform for brands and publishers	$32.6M	FirstMark, Radical Ventures & 5 others	48/100
2nd	AdZen 2021, San Francisco (United States), Seed	Provider of conversational advertising platform for advertisers, AI platforms, and publishers	-	Inventus Capital Partners, Silicon Valley Quad ... & 4 others	45/100
3rd	Cavai 2018, Oslo (Norway), Series A	Cloud based conversational advertising solutions provider	$8.94M	Idekapital, Investinor & 1 others	38/100
4th	AdLingo 2002, San Francisco (United States), Unfunded	Provides a conversational ad platform	-	-	32/100
5th	Vyde 2018, London (United Kingdom), Seed	Provider of outdoor advertising services	$682K	TLA	29/100
6th	SofiaPulse 2020, Montreal (Canada), Unfunded	Platform offering conversational ad solutions	-	-	27/100
7th	Wonderthing 2017, Toronto (Canada), Unfunded	Provides conversational advertising platform	-	-	24/100
8th	ChatBanners 2016, Ukraine, Unfunded	ChatBanners - Changing up displaymarketing	-	-	24/100
9th	Chads World 2018, Amsterdam (Netherlands), Deadpooled	Provides banners that enable conversations	-	-	21/100
10th	Adflow 2021, Milan (Italy), Unfunded	Provider of conversational ad platform	-	-	16/100