When was FitOn founded?

FitOn was founded in 2018 and raised its 1st funding round within a year of its incorporation.

Where is FitOn located?

FitOn is headquartered in Los Angeles, United States. It is registered at Los Angeles, California.

How many employees does FitOn have?

As of May 31, 2026, the latest employee count at FitOn is 100.

Is FitOn a funded company?

FitOn is a funded company, having raised a total of $124M across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Dec 17, 2018.

When was the latest funding round of FitOn?

FitOn's latest funding was a $***** Series D round on Jan 30, 2025, with participation from 0 investor. Its primary sector is Fitness & Wellness Tech. In United States, the Fitness & Wellness Tech sector has seen $1.13B in funding in 2026 to date.

Where does FitOn rank among its competitors?

FitOn ranks 2nd amongst 25 active competitors, of which 3 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was FitOn, which secured $48.7M in Jan, 2025.

Who are the top competitors of FitOn?

FitOn's top competitors include NASM, Grokker and FASTer Way. Among them, FitOn secured the most recent funding round in January, 2025.

FitOn - 2026 Company Profile, Team, Funding & Competitors

FitOn is a series D company based in Los Angeles (United States), founded in 2018 by Russell Cook. It operates as an App for live group fitness training. FitOn has raised $124M in funding from Delta-v Capital. The company has 25 active competitors, including 3 funded and 2 that have exited. Its top competitors include companies like NASM, Grokker and FASTer Way.

Company Details

FitOn is an app offering group fitness training classes. The user can select from a list of live on-demand classes provided in the app. The user can invite other users or friends and select a class for training. The app also tracks real-time heart rate and calculates the calories burnt. The user can communicate with the group members while training, view leaderboards, stats, photos, and progress. The classes offered are cardio, strength, HIIT, dance, yoga, Pilates and many others.

Website: fitonapp.com
Social
Email ID: *****@fitonapp.com
Registered Address: Los Angeles, California

Key Metrics

Founded Year

2018

Location

Los Angeles, United States

Stage

Series D

Total Funding

$124M in 6 rounds

Latest Funding Round

Series D, Jan 30, 2025, $*****

Investors

Delta-v Capital & 11 more

Ranked

2^nd among 25 active competitors

Employee Count

100 as on May 31, 2026

Investment & Acquisitions

Peerfit

Similar Companies

NASM & 39 more

View FitOn's full profile

FitOn is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
FitOn Inc. CIN: 20201942158 , United States, Active	Oct 30, 2020	-	-	-
FITON INC. CIN: 832350476 , United States, Active	Jul 22, 2018	-	21 (As on Dec 31, 2024)	-

FitOn has raised a total funding of $124M over 6 rounds. Its first funding round was on Dec 17, 2018. FitOn has 12 institutional investors.

Here is the list of recent funding rounds of FitOn:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 30, 2025	7964087	Series D	6136675	4938227	4615544	8845106
Feb 28, 2024	9499985	Series C	5263165	1450491	7688305	4407983
Dec 12, 2022	4847304	Series C	6675106	4641130	2729398	7000614

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View details of FitOn's funding rounds and investors

The founders of FitOn is Russell Cook.

Here are the details of FitOn's key team members:

Russell Cook: Co-Founder of FitOn. They are also an angel investor in 1 startup and serve on the boards of 2 companies.

FitOn's Board of Directors

FitOn's board has 7 active members. Russell Cook, Brett Carlson, Yash Patel, Lindsay Cook, Edward J. Buckley III, Deb Gage and Garrett Marsilo are independent board members.

Here is the list of FitOn's board of directors:

Name	Type	Representing	Status	Duration
Russell Cook	Independent board member	-	Current	7y 9m
frnllvv	Independent board member	-	Current	7y 8m
atvsspz	Independent board member	-	Current	4y 7m
aelrzks	Independent board member	-	Current	5y 9m
tdqrsar	Independent board member	-	Current	7y 1m
lbebsnf	Independent board member	-	Current	2y 4m
vluublx	Independent board member	-	Current	9y 9m

View details of FitOn's Founder profiles and Board Members

FitOn's employee count trend

FitOn has 100 employees as of May 26. Here is FitOn's employee count trend over the years:

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Top competitors of FitOn include NASM, Grokker and FASTer Way. Here is the list of Top 10 competitors of FitOn, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	NASM 1987, Gilbert (United States), Acquired	Provider of an online platform for nutrition & personal training	-	-	63/100
2nd	FitOn 2018, Los Angeles (United States), Series D	App for live group fitness training	$124M	CampVentures, Maverick Ventures & 10 others	61/100
3rd	Grokker 2012, San Jose (United States), Series B	AI-powered wellbeing platform improving employee health, engagement, and benefits ROI	$21M	First Round Capital, Aspect Ventures & 9 others	48/100
4th	FASTer Way 2017, Tulsa (United States), Unfunded	Provider of online training program for fat loss	-	-	43/100
5th	Hooked 2021, Sheridan (United States), Unfunded	Mobile app offering video-based fitness and nutrition plans	-	-	40/100
6th	athli 2020, Sweden, Unfunded	Mobile-based application offering prerecorded workout videos and diet recipes	-	-	34/100
7th	Barbarianbody 2016, Kitchener (Canada), Deadpooled	Provider of on-demand fitness and nutrition training video classes	-	-	32/100
8th	CoachClub 2009, Paris (France), Series A	Video coaching service for sports and nutrition	$7.24M	Serena, Innovacom	31/100
9th	Goldster 2021, London (United Kingdom), Unfunded	Online platform offering fitness and nutrition classes	-	-	27/100
10th	Motify 2005, United States, Unfunded	Provider of video-based training app for fitness enthusiast	-	-	27/100