When was FitXR founded?

FitXR was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is FitXR located?

FitXR is headquartered in London, United Kingdom. It is registered at INTERNATIONAL HOUSE,45-55 COMMERCIAL STREET,LONDON,ENGLAND,E1 6BD.

Which legal entities is FitXR associated with?

FitXR is associated with FITAR LIMITED and 1 other.

How many employees does FitXR have?

As of Jul 31, 2026, the latest employee count at FitXR is 46.

Is FitXR a funded company?

FitXR is a funded company, having raised a total of $11M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2017.

How much is FitXR worth?

The latest valuation of FitXR is $***** as of Jul 16, 2020.

When was the latest funding round of FitXR?

FitXR's latest funding was a $***** Series A round on Jul 10, 2020, with participation from 4 investors.

Where does FitXR rank among its competitors?

FitXR ranks 2nd amongst 50 active competitors, of which 8 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Litesport, which secured $16.9M in Mar, 2023.

Who are the top competitors of FitXR?

FitXR's top competitors include Litesport, Intelligent Cycling and Jimdosite.com. Among them, Litesport secured the most recent funding round in March, 2023.

FitXR - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Virtual reality-based personalized fitness coaching platform. It develops an ecosystem to deliver virtual reality fitness experiences that can guide, motivate and entertain. Its main product is BOXVR, a fitness game that is compatible HTC Vive, Oculus, and Steam.

Website: fitxr.com
Social
Registered Address: INTERNATIONAL HOUSE,45-55 COMMERCIAL STREET,LONDON,ENGLAND,E1 6BD

Key Metrics

Founded Year

2016

Location

London, United Kingdom

Stage

Series A

Total Funding

$11M in 4 rounds

Latest Funding Round

Series A, Jul 10, 2020, $*****

Post Money Valuation

$***** as on Jul 16, 2020

Investors

Hiro Capital & 16 more

Ranked

2^nd among 50 active competitors

Employee Count

46 as on Jul 31, 2026

Similar Companies

Litesport & 71 more

View FitXR's full profile

FitXR is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FITXR LIMITED CIN: 10652116 , United Kingdom, Active	Mar 03, 2017	-	69 (As on Mar 31, 2024)
FITAR LIMITED CIN: 10652116 , United Kingdom, Active	Mar 03, 2017	-	32 (As on Dec 31, 2020)

FitXR has raised a total funding of $11M over 4 rounds. Its first funding round was on 2017. Its latest funding round was a Series A round on Jul 10, 2020 for $*****. 4 investors participated in its latest round. FitXR has 8 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of FitXR:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 10, 2020	1302390	Series A	1816207	3254239	8172029	5523553
Jul 10, 2020	5067754	Conventional Debt	1201213	2426743	9518552	Gov
Nov 06, 2018	8842325	Seed	5482335	4672305	3225345	Maveron & 5 more

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View details of FitXR's funding rounds and investors

The founders of FitXR are Sam Cole and Lisa Mansson.

Here are the details of FitXR's key team members:

Sam Cole: Co-Founder of FitXR. They serve on the board of 1 company.
Contact Info: 2 email addresses
Lisa Mansson: Co-Founder & Software and Technology Developer of FitXR and founder of 1 other company.
Contact Info: 1 email address

FitXR's Board of Directors

FitXR's board has 3 active members. Sam Cole and Sameer Baroova are part of team and Cherry Freeman is independent board member.

Here is the list of FitXR's board of directors:

Name	Type	Representing	Status	Duration
Sam Cole	Team	-	Current	9y 4m
Sameer Baroova	Team	-	Current	9y 4m
Cherry Freeman	Independent board member	-	Current	6y 0m

View details of FitXR's Founder profiles and Board Members

FitXR's employee count trend

FitXR has 46 employees as of Jul 26. Here is FitXR's employee count trend over the years:

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Top competitors of FitXR include Litesport, Intelligent Cycling and Jimdosite.com. Here is the list of Top 10 competitors of FitXR, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Litesport 2016, Hampton (United States), Series A	VR-based platform offering fitness training programs	$43.9M	Nimble Ventures, B. Riley Financial & 3 others	54/100
2nd	FitXR 2016, London (United Kingdom), Series A	Virtual reality-based personalized fitness coaching platform	$11M	Hiro Capital, Gov & 15 others	62/100
3rd	Intelligent Cycling 2015, Soro (Denmark), Unfunded	App based virtual indoor cycling platform	-	-	47/100
4th	Jimdosite.com 2017, Deadpooled	Limited information available	-	eCAPITAL, Venture Kick & 1 others	46/100
5th	Gym Class 2021, Los Angeles (United States), Seed	Developer of a VR platform to workout with friends	$8M	Andreessen Horowitz, Y Combinator & 1 others	45/100
6th	Supernatural 2018, Los Angeles (United States), Acquired	Provider of a VR-based wearable headset and app for fitness training	-	-	44/100
7th	Impakt 2020, Los Altos (United States), Unfunded	Virtual platform for fitness	-	-	43/100
8th	Black Box 2016, Boise (United States), Unfunded	Virtual reality gym	-	-	42/100
9th	MyWhoosh 2019, Abu Dhabi (United Arab Emirates), Unfunded	Platform offering virtual cycling and running app	-	-	42/100
10th	VirZOOM 2015, Boston (United States), Seed	VR-based fitness equipment	$12.2M	Fairhaven Capital, MIT Alumni Angels of Boston ... & 5 others	42/100