When was Fjallraven founded?

Fjallraven was founded in 1960.

Where is Fjallraven located?

Fjallraven is headquartered in Ornskoldsvik, Sweden.

How many employees does Fjallraven have?

As of Jun 30, 2026, the latest employee count at Fjallraven is 520.

Where does Fjallraven rank among its competitors?

Fjallraven ranks 7th amongst 36 active competitors, only 1 of which is funded. Decathlon, which secured $272K in Jun, 2021.

Who are the top competitors of Fjallraven?

Fjallraven's top competitors include PUMA, Decathlon and Peak Performance. Among them, Decathlon secured the most recent funding round in June, 2021.

Fjallraven - 2026 Company Profile, Team & Competitors

Fjallraven is an unfunded company based in Ornskoldsvik (Sweden), founded in 1960 by Ake Nordin and Ritu Poddar. It operates as a Designer and retailer of outdoor apparel and equipment. Fjallraven has not raised any funding yet. The company has 36 active competitors, including 1 funded and 9 that have exited. Its top competitors include companies like PUMA, Decathlon and Peak Performance.

Company Details

Designer and retailer of outdoor apparel and equipment. This company offers a wide selection of clothing and gear for various outdoor activities, including trekking, mountaineering, and everyday use. Product categories encompass jackets, trousers, tops, accessories, backpacks, and tents. The focus is on durable, functional designs suitable for diverse environments and activities. The company also emphasizes sustainable production practices.

Website: www.fjallraven.com/us/en-us/
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Email ID: *****@fjallraven.com

Key Metrics

Founded Year

1960

Location

Ornskoldsvik, Sweden

Stage

Unfunded

Ranked

7^th among 36 active competitors

Employee Count

520 as on Jun 30, 2026

Similar Companies

PUMA & 1585 more

View Fjallraven's full profile

Fjallraven has not raised any funding rounds yet.

The founders of Fjallraven are Ake Nordin and Ritu Poddar.

Here are the details of Fjallraven's key team members:

Ake Nordin: Co-Founder of Fjallraven.
Ritu Poddar: Co-Founder of Fjallraven.
Martin Axelhed: CEO of Fjallraven.

View details of Fjallraven's Founder profiles and Board Members

Fjallraven's employee count trend

Fjallraven has 520 employees as of Jun 26. Here is Fjallraven's employee count trend over the years:

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Top competitors of Fjallraven include PUMA, Decathlon and Peak Performance. Here is the list of Top 10 competitors of Fjallraven, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	PUMA 1948, United States, Public	Retailer of clothing, shoes, and accessories for men, women, and kids	-	Relentless Consumer Partners, Groupe Artemis ... & 3 others	73/100
2nd	Decathlon 1976, San Francisco (United States), Funding Raised	Retailer of sporting goods	-	EGI Booster, Europa	63/100
3rd	Peak Performance 1986, Stockholm (Sweden), Acquired	Internet first brand offering apparel wear for women and men	-	-	45/100
4th	J.Lindeberg 1996, Stockholm (Sweden), Acquired	Designer and retailer of high-fashion sportswear and golf apparel	-	Provider Investment	44/100
5th	RevolutionRace 2013, Boras (Sweden), Public	Internet-first brand of outdoor wear	-	Altor Equity Partners	44/100
6th	Stadium 1997, Norrkoping (Sweden), Unfunded	Brand offering sports wear for women and men	-	-	39/100
7th	Fjallraven 1960, Ornskoldsvik (Sweden), Unfunded	Designer and retailer of outdoor apparel and equipment	-	-	32/100
8th	Stellar Equipment 2015, Stockholm (Sweden), Seed	DTC brand offering anti-fast fashion performance-fabric based outerwear for men and women	$1.75M	Otiva & 3 others	29/100
9th	Thevea Brands Group 2015, Helsingborg (Sweden), Unfunded	Online retailer offering eco-friendly sportswear for men and women	-	-	29/100
10th	TOBE 2001, Solbergelva (Norway), Funding Raised	Internet first brand offering apparel wear for women and men	-	Inlands Innovation, Oscarson Invest & 2 others	28/100