When was Floom founded?

Floom was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Where is Floom located?

Floom is headquartered in London, United Kingdom.

Which legal entities is Floom associated with?

Floom is associated with FLOOM. LTD and 1 other.

How many employees does Floom have?

As of Mar 31, 2026, the latest employee count at Floom is 11.

Is Floom a funded company?

Floom is a funded company, having raised a total of $3.2M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 05, 2017.

When was the latest funding round of Floom?

Floom's latest funding was a $***** Seed round on Feb 28, 2022, with participation from 1 investor.

Where does Floom rank among its competitors?

Floom ranks 1st amongst 35 active competitors, only 1 of which is funded., of which only Floom is funded and secured an undisclosed amount in Feb, 2022.

Who are the top competitors of Floom?

Floom's top competitors include FTD, Eflorist and MyGlobalFlowers. Among them, Floom secured the most recent funding round in February, 2022.

Floom - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Floom is an online marketplace for flowers operating in the UK. Users can specify the location of the intended recipient to obtain a list of flowers and bouquets that can be delivered through the company's platform. Users can choose the flower arrangement of their choice and can pay online to confirm their purchase. The company delivers its services through partnerships with local independent florists and earns revenues through 20% commissions charged on every transaction facilitated through the platform. Florists interested in associating with the company can do so by furnishing their business details on the company's platform. The company runs an affiliate program through which it enables website owners to publicize the company's platform on their website and earn 4% commissions on every successful transaction generated through such advertisements. The company also offers services to corporate clients that need bulk delivery of flowers or repetitive delivery of flowers.

Website: floom.com
Social
Email ID: *****@floom.com
Phone Number: +44 **********

Key Metrics

Founded Year

2015

Location

London, United Kingdom

Stage

Acquired

Total Funding

$3.2M in 3 rounds

Latest Funding Round

Seed, Feb 28, 2022, $*****

Investors

500 Global & 19 more

Ranked

1^st among 35 active competitors

Employee Count

11 as on Mar 31, 2026

Similar Companies

Flowers Cakes Online & 87 more

Exit Details

Acquired by Promenade (May 22, 2025)

View Floom's full profile

Floom is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FLOOM. LTD CIN: 9682018 , Germany, Active	Jul 12, 2015	-	20 (As on Dec 31, 2022)
FLOOM LTD CIN: 9682018 , United Kingdom, Active	Jul 12, 2015	-	5 (As on Dec 31, 2023)

Floom got acquired by Promenade on May 22, 2025.

Click here to take a look at Floom's acquisition in detail

Floom has raised a total funding of $3.2M over 3 rounds. Its first funding round was on Apr 05, 2017. Its latest funding round was a Seed round on Feb 28, 2022 for $*****. 1 investor participated in its latest round. Floom has 11 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Floom:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 28, 2022	6982741	Seed	9387271	1952615	4450366	6801705
Dec 02, 2018	4952308	Seed	3546008	3148560	1716535	Wing Chan & 2 more
Apr 05, 2017	5199843	Seed	8739516	2353380	9685308	4764533

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View details of Floom's funding rounds and investors

The founders of Floom is Lana Elie.

Here are the details of Floom's key team members:

Lana Elie: Founder & CEO of Floom.

View details of Floom's Founder profiles and Board Members

Floom's employee count trend

Floom has 11 employees as of Mar 26. Here is Floom's employee count trend over the years:

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Top competitors of Floom include FTD, Eflorist and MyGlobalFlowers. Here is the list of Top 10 competitors of Floom, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Floom 2015, London (United Kingdom), Acquired	Online marketplace for flowers	$3.2M	Chaos Ventures, Firstminute Capital & 18 others	42/100
2nd	FTD 1910, Downers Grove (United States), Acquired	Online flower and gift delivery service for all occasions	-	-	50/100
3rd	Eflorist 1947, Romsey (United Kingdom), Acquired	Online retailer offering B2C flowers	-	-	45/100
4th	MyGlobalFlowers 2017, Gibraltar (United Kingdom), Unfunded	App-based marketplace platform offering multi-category flowers	-	-	39/100
5th	Arena Flowers 2006, London (United Kingdom), Seed	Online florist shop	$310K	Singular Ventures	38/100
6th	Barn Florist 2019, Exeter (United Kingdom), Unfunded	Online gifting platform of flowers	-	-	33/100
7th	Waitrose Florist 2013, Bracknell (United Kingdom), Unfunded	Online flower gifting company	-	-	28/100
8th	iFlorist 2006, Padiham (United Kingdom), Acquired	Online retail florist shop	-	-	25/100
9th	Direct2florist 2007, Bolton (United Kingdom), Unfunded	Online platform for ordering flowers	-	-	24/100
10th	Funeral Flowers 2015, London (United Kingdom), Funding Raised	Online retailer offering flowers	-	-	24/100