When was Floom founded?

Floom was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Where is Floom located?

Floom is headquartered in London, United Kingdom. It is registered at 1 NEW FETTER LANE,THIRD FLOOR,LONDON,ENGLAND,EC4A 1AN.

Which legal entities is Floom associated with?

Floom is associated with FLOOM. LTD and 1 other.

How many employees does Floom have?

As of Jun 30, 2026, the latest employee count at Floom is 13.

Is Floom a funded company?

Floom is a funded company, having raised a total of $3.2M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 05, 2017.

When was the latest funding round of Floom?

Floom's latest funding was a $***** Seed round on Feb 28, 2022, with participation from 1 investor.

Where does Floom rank among its competitors?

Floom ranks 2nd amongst 36 active competitors, only 1 of which is funded., of which only Floom is funded and secured an undisclosed amount in Feb, 2022.

Who are the top competitors of Floom?

Floom's top competitors include FTD, Arena Flowers and MyGlobalFlowers. Among them, Floom secured the most recent funding round in February, 2022.

Floom - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Floom is an online marketplace for flowers operating in the UK. Users can specify the location of the intended recipient to obtain a list of flowers and bouquets that can be delivered through the company's platform. Users can choose the flower arrangement of their choice and can pay online to confirm their purchase. The company delivers its services through partnerships with local independent florists and earns revenues through 20% commissions charged on every transaction facilitated through the platform. Florists interested in associating with the company can do so by furnishing their business details on the company's platform. The company runs an affiliate program through which it enables website owners to publicize the company's platform on their website and earn 4% commissions on every successful transaction generated through such advertisements. The company also offers services to corporate clients that need bulk delivery of flowers or repetitive delivery of flowers.

Website: floom.com
Social
Email ID: *****@floom.com
Phone Number: +44 **********
Registered Address: 1 NEW FETTER LANE,THIRD FLOOR,LONDON,ENGLAND,EC4A 1AN

Key Metrics

Founded Year

2015

Location

London, United Kingdom

Stage

Acquired

Total Funding

$3.2M in 3 rounds

Latest Funding Round

Seed, Feb 28, 2022, $*****

Investors

500 Global & 19 more

Ranked

2^nd among 36 active competitors

Employee Count

13 as on Jun 30, 2026

Similar Companies

Flowers Cakes Online & 209 more

Exit Details

Acquired by Promenade (May 22, 2025)

View Floom's full profile

Floom is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FLOOM LTD CIN: 9682018 , United Kingdom, Active	Jul 12, 2015	-	5 (As on Dec 31, 2023)
FLOOM. LTD CIN: 9682018 , Germany, Active	Jul 12, 2015	-	20 (As on Dec 31, 2022)

Floom got acquired by Promenade on May 22, 2025.

Click here to take a look at Floom's acquisition in detail

Floom has raised a total funding of $3.2M over 3 rounds. Its first funding round was on Apr 05, 2017. Its latest funding round was a Seed round on Feb 28, 2022 for $*****. 1 investor participated in its latest round. Floom has 11 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Floom:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 28, 2022	5185906	Seed	5362267	5011112	7347920	1851235
Dec 02, 2018	6604461	Seed	2713028	8851696	5508770	Wing Chan & 2 more
Apr 05, 2017	4649552	Seed	8055987	4026533	8896900	3567611

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View details of Floom's funding rounds and investors

The founders of Floom is Lana Elie.

Here are the details of Floom's key team members:

Lana Elie: Founder & CEO of Floom.

View details of Floom's Founder profiles and Board Members

Floom's employee count trend

Floom has 13 employees as of Jun 26. Here is Floom's employee count trend over the years:

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Top competitors of Floom include FTD, Arena Flowers and MyGlobalFlowers. Here is the list of Top 10 competitors of Floom, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	FTD 1910, Downers Grove (United States), Acquired	Online flower and gift delivery service for all occasions	-	-	50/100
2nd	Floom 2015, London (United Kingdom), Acquired	Online marketplace for flowers	$3.2M	Pembroke VCT, Firstminute Capital & 18 others	42/100
3rd	Arena Flowers 2006, London (United Kingdom), Seed	Online florist shop	$310K	Molten Ventures, Singular Ventures	41/100
4th	MyGlobalFlowers 2017, Gibraltar (United Kingdom), Unfunded	App-based marketplace platform offering multi-category flowers	-	-	39/100
5th	Eflorist 1947, Romsey (United Kingdom), Acquired	Online retailer offering B2C flowers	-	-	35/100
6th	Flying Flowers 1981, London (United Kingdom), Acquired	Online flower retail shop	-	-	35/100
7th	Barn Florist 2019, Exeter (United Kingdom), Unfunded	Online gifting platform of flowers	-	-	33/100
8th	Waitrose Florist 2013, Bracknell (United Kingdom), Unfunded	Online flower gifting company	-	-	28/100
9th	Direct2florist 2007, Bolton (United Kingdom), Unfunded	Online platform for ordering flowers	-	-	27/100
10th	Appleyard Flowers 2014, London (United Kingdom), Unfunded	Online Luxury Florist and Gifting Retailer	-	-	26/100