When was Flora founded?

Flora was founded in 2023 and raised its 1st funding round 1 year after it was founded.

Where is Flora located?

Flora is headquartered in Toronto, Canada.

How many employees does Flora have?

As of Mar 31, 2026, the latest employee count at Flora is 13.

Is Flora a funded company?

Flora is a funded company, having raised a total of $6.11M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 03, 2024.

When was the latest funding round of Flora?

Flora's latest funding was a $***** Seed round on Apr 13, 2026, with participation from 9 investors. Its primary sector is Insurance Carriers. Globally, the Insurance Carriers sector has seen $3.77B in funding in 2026 to date.

Where does Flora rank among its competitors?

Flora ranks 2nd amongst 22 active competitors, only 1 of which is funded. Flora, which secured $5M in Apr, 2026.

Who are the top competitors of Flora?

Flora's top competitors include SEB, Palliser Insurance and S+F Group Benefits. Among them, Flora secured the most recent funding round in April, 2026.

Flora - 2026 Company Profile, Funding & Competitors

Company Details

Fertility insurance provider for women. It aim to provide support to women looking to augment their offerings in the fertility space. It offers fertility planning tools to help maximize chances of conception.

Key Metrics

Founded Year

2023

Location

Toronto, Canada

Stage

Seed

Total Funding

$6.11M in 2 rounds

Latest Funding Round

Seed, Apr 13, 2026, $*****

Investors

Highline Beta & 8 more

Ranked

2^nd among 22 active competitors

Employee Count

13 as on Mar 31, 2026

Similar Companies

Centene & 1698 more

View Flora's full profile

Flora has raised a total funding of $6.11M over 2 rounds. Its first funding round was on Oct 03, 2024. Its latest funding round was a Seed round on Apr 13, 2026 for $*****. 9 investors participated in its latest round. Flora has 9 institutional investors.

Here is the list of recent funding rounds of Flora:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 13, 2026	2867029	Seed	4428152	2321301	4539746	2843944
Oct 03, 2024	5058257	Seed	4251000	7009516	Highline Beta	Everywhere & 1 more

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View details of Flora's funding rounds and investors

Flora's employee count trend

Flora has 13 employees as of Mar 26. Here is Flora's employee count trend over the years:

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Top competitors of Flora include SEB, Palliser Insurance and S+F Group Benefits. Here is the list of Top 10 competitors of Flora, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SEB 2011, Toronto (Canada), Acquired	Group benefit solutions and healthcare claims processing	-	Golden Opportunities, Co-operators	35/100
2nd	Flora 2023, Toronto (Canada), Seed	Fertility insurance provider for women	$6.11M	ManchesterStory Group, Everywhere & 7 others	32/100
3rd	Palliser Insurance 2001, Saskatoon (Canada), Acquired	Provider of crop hail insurance and related support services online	-	-	25/100
4th	S+F Group Benefits 2008, Canada, Unfunded	Group benefits and pension advisor, offering health, dental, and retirement plans	-	-	21/100
5th	Healthcare Providers Whitby (Canada), Public	Provider of group insurance benefits for part-time, casual, and retired employees	-	-	21/100
6th	Norbram 1978, Aurora (Canada), Unfunded	Provider of customized group insurance solutions, including employee benefits and disability coverage	-	-	20/100
7th	Oassis Plan 1990, Toronto (Canada), Unfunded	Provider of benefit plans designed for not-for-profit organizations	-	-	19/100
8th	Pitch Financial Markham (Canada), Unfunded	Provider of financial planning, insurance solutions, and mutual fund distribution	-	-	18/100
9th	Mydignity 2009, Markham (Canada), Unfunded	Provider of home care assistance plans and marketplace care option reviews.	-	-	18/100
10th	TD Benefits 1986, Kelowna (Canada), Unfunded	Provider of employee group benefits and optional group insurance solutions	-	-	18/100