When was Fluid founded?

Fluid was founded in 1999 and raised its 1st funding round 13 years after it was founded.

Where is Fluid located?

Fluid is headquartered in San Francisco, United States. It is registered at Oakland, California.

How many employees does Fluid have?

As of Sep 30, 2026, the latest employee count at Fluid is 150.

Is Fluid a funded company?

Fluid is a funded company, having raised a total of $***** in its 1st and only funding round, a Series B round on Jan 2012.

When was the latest funding round of Fluid?

Fluid's latest funding was a $***** Series B round on Jan 2012, with participation from 1 investor. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $1.41B in funding in 2026 to date.

Where does Fluid rank among its competitors?

Fluid ranks 1st amongst 6 active competitors, only 1 of which is funded. Fluid, which secured $24M in Jan, 2012.

Who are the top competitors of Fluid?

Fluid's top competitors include Advanced-Online, RetailTower and Rekit. Among them, Fluid secured the most recent funding round in January, 2012.

Fluid - 2026 Company Profile, Team, Funding & Competitors

Company Details

Fluid Inc., the digital shopping innovator, designs and builds digital shopping experiences that bring brands to life, making the shopping experience fun, vivid, intuitive and social. In addition, to design and development services, Fluid’s offering includes the Fluid Retail interactive merchandising suite which enables engaging customer experiences that drive conversion, customer satisfaction, and brand loyalty.

Website: fluid.com
Social
Registered Address: Oakland, California

Key Metrics

Founded Year

1999

Location

San Francisco, United States

Stage

Series B

Total Funding

$24M in 1 round

Latest Funding Round

Series B, Jan 2012, $*****

Investors

Goldman Sachs Investment Partners

Ranked

1^st among 6 active competitors

Employee Count

150 as on Sep 30, 2026

Investment & Acquisitions

8thBridge

Similar Companies

Advanced-Online & 6 more

View Fluid's full profile

Fluid is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
20414 FLUID INC. CIN: 943341304 , United States, Active	Dec 31, 1999	-	63 (As on Dec 31, 2017)	-

Fluid has raised a total funding of $24M over 1 round. Its latest funding round was a Series B round on Jan 2012 for $*****. 1 investor participated in its latest round. Fluid has 1 institutional investor.

Here is the list of recent funding rounds of Fluid:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 2012	3606930	Series B	2693278	8404864	9222675	9633237

Access funding benchmarks and valuations. Sign up today!

View details of Fluid's funding rounds and investors

The founders of Fluid are Tamir Scheinok, Mark Belanger and Andrew Sirotnik.

Here are the details of Fluid's key team members:

Tamir Scheinok: Co-Founder & COO of Fluid.
Mark Belanger: Co-Founder & CTO of Fluid.
Andrew Sirotnik: Co-Founder of Fluid.

View details of Fluid's Founder profiles and Board Members

Fluid's employee count trend

Fluid has 150 employees as of Sep 26. Here is Fluid's employee count trend over the years:

Uncover Fluid's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Fluid include Advanced-Online, RetailTower and Rekit. Here is the list of Top 10 competitors of Fluid, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Fluid 1999, San Francisco (United States), Series B	Digital shopping innovation	$24M	Goldman Sachs Investment Partners	34/100
2nd	Advanced-Online 1985, Coppell (United States), Acquired	Provider of merchandise workflow management software solutions for businesses	-	-	20/100
3rd	RetailTower 2010, Accra (Ghana), Acquired	Merchandising and promotion tool for ecommerce	$100K	MEST	19/100
4th	Rekit 2026, San Diego (United States), Unfunded	Developer of software tools for managing wholesale retail product launches	-	-	16/100
5th	Marker 2026, San Francisco (United States), Unfunded	Developer of software tools for coordinating complex supply chain operations	-	-	16/100
6th	Weav 2024, United Kingdom, Unfunded	Developer of software for retail inventory and sales planning tools	-	-	16/100
7th	Winterpeoplepromo.com 2013, Deadpooled	Provider of promotional merchandise-based software suite solutions for businesses	-	-	16/100
8th	DrawSplash 2012, Toronto (Canada), Deadpooled	SaaS-based order management solution for custom made merchandise	-	-	15/100