When was Fora Financial founded?

Fora Financial was founded in 2008 and raised its 1st funding round 7 years after it was founded.

Where is Fora Financial located?

Fora Financial is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of Fora Financial?

Jared Feldman of Fora Financial.

How many employees does Fora Financial have?

As of Apr 30, 2026, the latest employee count at Fora Financial is 206.

Is Fora Financial a funded company?

Fora Financial is a funded company, having raised an undisclosed amount across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 14, 2015.

When was the latest funding round of Fora Financial?

Fora Financial's latest funding was a $***** Conventional Debt round on Apr 04, 2025, with participation from 0 investor.

Where does Fora Financial rank among its competitors?

Fora Financial ranks 5th amongst 82 active competitors, of which 12 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Fora Financial, which secured $16M in Apr, 2025.

Who are the top competitors of Fora Financial?

Fora Financial's top competitors include Taulia, Kabbage and PrimeRevenue. Among them, Fora Financial secured the most recent funding round in April, 2025.

Fora Financial - 2026 Company Profile, Team, Funding & Competitors

Company Details

Small business funding solutions: loans, revenue advances, lines of credit. They provide diverse financing options, including SBA loans and term loans, to fuel business growth. They offer working capital for various needs like equipment, expansion, inventory, and payroll. Serving industries from auto to wholesale, they focus on potential over credit scores, building relationships with customers. They offer fast approvals and funding, with a simple online application process. They provide resources like case studies and a blog, offering business insights. They also have partner programs. They focus on supporting small and mid-sized businesses with flexible financing. They offer customer login and support.

Website: www.forafinancial.com/
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2008

Location

New York City, United States

Stage

Series A

Latest Funding Round

Conventional Debt, Apr 04, 2025, $*****

Investors

Palladium Equity Partners & 9 more

Ranked

5^th among 82 active competitors

Employee Count

206 as on Apr 30, 2026

Investment & Acquisitions

US Business Funding

Similar Companies

Taulia & 122 more

View Fora Financial's full profile

Fora Financial is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FORA FINANCIAL LLC CIN: 900393753 , United States, Active		-	137 (As on Dec 31, 2024)	-

Fora Financial has raised funding over 6 rounds. Its first funding round was on Oct 14, 2015. Fora Financial has 10 institutional investors.

Here is the list of recent funding rounds of Fora Financial:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 04, 2025	8595526	Conventional Debt	9886155	4753181	6889912	7318187
Dec 11, 2024	1316812	Conventional Debt	9533798	1911094	3254665	ATLAS SP Partners & 1 more
Oct 04, 2023	6510822	Conventional Debt	6960119	6160878	8430614	Truist & 1 more

Access funding benchmarks and valuations. Sign up today!

View details of Fora Financial's funding rounds and investors

The founders of Fora Financial are Daniel Smith and Jared Feldman.

Here are the details of Fora Financial's key team members:

Daniel Smith: President & Founder of Fora Financial.
Jared Feldman: Founder and CEO of Fora Financial.

View details of Fora Financial's Founder profiles and Board Members

Fora Financial's employee count trend

Fora Financial has 206 employees as of Apr 26. Here is Fora Financial's employee count trend over the years:

Uncover Fora Financial's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Fora Financial include Taulia, Kabbage and PrimeRevenue. Here is the list of Top 10 competitors of Fora Financial, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Taulia 2009, San Francisco (United States), Acquired	AI-based electronic invoicing and supply chain management solution for businesses	$220M	Trinity Ventures, Zouk Capital & 25 others	73/100
2nd	Kabbage 2009, Atlanta (United States), Acquired	Online lending platform for business loans	$321M	SoftBank Group, Reverence Capital Partners ... & 30 others	64/100
3rd	PrimeRevenue 2003, Atlanta (United States), Series C	Provider of supply chain finance solutions optimizing cash flow for buyers and suppliers	$104M	Battery Ventures, RRE Ventures & 2 others	62/100
4th	C2FO 2008, Leawood (United States), Series E	Provider of cash flow optimization and dynamic discounting solutions for businesses and vendors	$568M	Mithril, Mubadala & 20 others	57/100
5th	Fora Financial 2008, New York City (United States), Series A	Small business funding solutions: loans, revenue advances, lines of credit	-	Truist, Credit Suisse & 8 others	57/100
6th	BFS Capital 2000, Coral Springs (United States), Series A	Direct lender for working capital loans and merchant cash advances.	$28M	Edison Partners, Ares Management & 1 others	49/100
7th	Swift Financial 2004, Wilmington (United States), Acquired	Working capital financing provider to small businesses	$116M	Sutter Hill Ventures, Khosla Ventures & 5 others	48/100
8th	Sivo 2020, San Francisco (United States), Seed	Online platform providing working capital loans for fintech companies	$125K	Y Combinator, Flucas Ventures & 5 others	45/100
9th	Raistone New York City (United States), Seed	Provider of embedded working capital finance solutions for businesses	$15.5K	Amerant	43/100
10th	Sancus 2005, Reading (United Kingdom), Public	P2B business financing platform	-	Honeycomb Investment Trust	42/100