When was Formation founded?

Formation was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is Formation located?

Formation is headquartered in London, United Kingdom. It is registered at 63-66, FIFTH FLOOR, SUITE 23,HATTON GARDEN,LONDON,ENGLAND,EC1N 8LE.

Who is the current CEO of Formation?

Jonty Barnes of Formation. They have also founded 1 company.

Which legal entities is Formation associated with?

Formation is associated with FORMATION GAMES STUDIO LTD.

How many employees does Formation have?

As of May 31, 2026, the latest employee count at Formation is 27.

Is Formation a funded company?

Formation is a funded company, having raised a total of $7M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 01, 2019.

How much is Formation worth?

The latest valuation of Formation is £***** as of Aug 08, 2023.

When was the latest funding round of Formation?

Formation's latest funding was a $***** Series A round on May 02, 2023, with participation from 1 investor.

Where does Formation rank among its competitors?

Formation ranks 7th amongst 28 active competitors, of which 7 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Formation, which secured $915K in May, 2023.

Who are the top competitors of Formation?

Formation's top competitors include Invincibles Studio, Mallat Entertainment and Live Penalty. Among them, Formation secured the most recent funding round in May, 2023.

Formation - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Developer of a mobile-based football game. The game developed by the company includes "CLUB" a mobile, free-to-play digital football club ownership game. The game is available on iOS and Android devices.

Website: formation.games
Social
Email ID: *****@formation.games
Registered Address: 63-66, FIFTH FLOOR, SUITE 23,HATTON GARDEN,LONDON,ENGLAND,EC1N 8LE

Key Metrics

Founded Year

2019

Location

London, United Kingdom

Stage

Series A

Total Funding

$7M in 6 rounds

Latest Funding Round

Series A, May 02, 2023, $*****

Post Money Valuation

£***** as on Aug 08, 2023

Investors

Kearny Jackson & 28 more

Ranked

7^th among 28 active competitors

Employee Count

27 as on May 31, 2026

Similar Companies

Invincibles Studio & 32 more

View Formation's full profile

Formation is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FORMATION GAMES STUDIO LTD CIN: 11881549 , United Kingdom, Active	Mar 13, 2019	-	12 (As on Dec 31, 2024)

Formation has raised a total funding of $7M over 6 rounds. Its first funding round was on Dec 01, 2019. Its latest funding round was a Series A round on May 02, 2023 for $*****. 1 investor participated in its latest round. Formation has 13 institutional investors and 16 angel investors.

Here is the list of recent funding rounds of Formation:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 02, 2023	2415059	Series A	6685848	6898172	8344724	4541465
Dec 17, 2022	8665259	Seed	6609939	8208875	1889042	3966844
Apr 30, 2022	3399072	Seed	6614317	9759769	4762830	4927604

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View details of Formation's funding rounds and investors

The founders of Formation are Tom Russell, Mike Burrows, Guy Rogers, Adam McIntee and Jonty Barnes.

Here are the details of Formation's key team members:

Tom Russell: Co-Founder & Marketing Director of Formation. They are also an angel investor in 1 startup.
Mike Burrows: Co-Founder & Business Partnerships Manager of Formation and founder of 1 other company.
Guy Rogers: Co-Founder of Formation.
Adam McIntee: Co-Founder of Formation.
Jonty Barnes: Co-Founder & CEO of Formation and founder of 1 other company.

View details of Formation's Founder profiles and Board Members

Formation's employee count trend

Formation has 27 employees as of May 26. Here is Formation's employee count trend over the years:

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Top competitors of Formation include Invincibles Studio, Mallat Entertainment and Live Penalty. Here is the list of Top 10 competitors of Formation, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Invincibles Studio 2004, Preston (United Kingdom), Seed	Developer of mobile-based football games	$5.44M	Mercia, Future Fund & 2 others	51/100
2nd	Mallat Entertainment 2022, Groningen (Netherlands), Unfunded	Developer of casual games focusing on sports	-	-	47/100
3rd	Live Penalty 2018, Prague (Czech Republic), Seed	Brand of football launching machines	-	J&T Ventures, LEAD	45/100
4th	FOOT-SKILLS 2015, Sendai (Japan), Unfunded	Developer of mobile-based sports games	-	-	40/100
5th	Virtuafoot 2006, Saint Maurice sur Fessard (France), Unfunded	App-based football club management game	-	-	40/100
6th	Social League 2011, Uskudar (Turkey), Unfunded	Mobile game developers focusing on sports-based games	-	-	38/100
7th	Formation 2019, London (United Kingdom), Series A	Developer of a mobile-based football game	$7M	Kearny Jackson, Curtis Banks & 27 others	41/100
8th	Factori Studio 2021, London (United Kingdom), Seed	Developer of mobile-based sports-based games	$8.34M	RLC Ventures, Concept Ventures & 12 others	37/100
9th	Realeiros Play 2021, Americana (Brazil), Unfunded	Developer of a mobile-based football game	-	-	36/100
10th	ManagerZone 2001, Linkoping (Sweden), Series A	Provider of online football management game	$8M	Benchmark, IQ Capital	35/100