Formula - About the company
Formula is an acquired company based in Seattle (United States), founded in 1983. It operates as a Contract manufacturer of retailer of bath cleanser, body lotion, hand sanitizers, and cleaning products. The company has 104 active competitors, including 4 funded and 19 that have exited. Its top competitors include companies like e.l.f. Beauty, Voyant Beauty and Orveon.
Company Details
- Website
- formulacorp.com
- Email ID
- *****@formulacorp.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
1983
Location
Seattle, United States
Stage
Acquired
Ranked
2nd among 104 active competitors
Employee Count
25 as on May 31, 2026
Similar Companies
Exit Details
Acquired by San Francisco Equity Partners (Feb 19, 2025)
Formula's acquisition details
Formula got acquired by San Francisco Equity Partners on Feb 19, 2025.
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Formula's funding and investors
Formula has not raised any funding rounds yet.
Formula's founders and board of directors
Founder? Claim ProfileFormula's employee count trend
Formula has 25 employees as of May 26. Here is Formula's employee count trend over the years:
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Formula's Competitors and alternates
Top competitors of Formula include e.l.f. Beauty, Voyant Beauty and Orveon. Here is the list of Top 10 competitors of Formula, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  e.l.f. Beauty 2004, Oakland (United States), Unfunded | Contract manufacturer of cosmetics | - | 48/100 | |
2nd |  Formula 1983, Seattle (United States), Acquired | Contract manufacturer of retailer of bath cleanser, body lotion, hand sanitizers, and cleaning products | - | - | 44/100 |
3rd |  Voyant Beauty 2019, Chicago (United States), Funding Raised | Contract manufacturer of cosmetics products | - | 42/100 | |
4th |  Orveon 2021, New York City (United States), Funding Raised | Retailer of beauty products | - | 41/100 | |
5th | Solesence 2016, Romeoville (United States), Unfunded | Contract manufacturer of cosmetics | - | - | 39/100 |
6th |  Harry's 2013, New York City (United States), Series C | Contract manufacturer of cosmetics | $75M | - | 38/100 |
7th | Belle Aire Creations 1982, Mundelein (United States), Funding Raised | Contract manufacturer of fragrance | - | 36/100 | |
8th | Miyoshi America 1979, Dayville (United States), Unfunded | Contract manufacturer of personal care products | - | - | 36/100 |
9th |  Arcaea 2021, Boston (United States), Series A | Contract manufacturer of beauty products | $78M | 34/100 | |
10th | CalNutri 2012, Colfax (United States), Unfunded | Contract manufacturer of cosmetics | - | - | 34/100 |
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Formula's Investments and acquisitions
Formula has made no investments or acquisitions yet.
Reports related to Formula
Here is the latest report on Formula's sector:
News related to Formula
Media has covered Formula for 1 event in last 1 year.
•
•
San Francisco Equity Partners Acquires Formula CorpBusiness Wire•Feb 20, 2025•San Francisco Equity Partners, Formula
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