Fresh Express - About the company
Fresh Express is an acquired company based in Salinas (United States), founded in 1989 by Bruce Church. It operates as a Fresh, ready-to-eat salads and innovative salad kits for healthy meals. , with last known valuation of $*****. The company has 22 active competitors, including 4 funded and 4 that have exited. Its top competitors include companies like Proper Good, Lucky Foods and Afia.
Company Details
Fresh, ready-to-eat salads and innovative salad kits for healthy meals. They provide convenient and nutritious options with a focus on freshness and quality. They offer a wide range of salad greens, chopped salad kits, and salad bowl kits, including organic products. They emphasize a "cold chain" process to maintain freshness from field to bag, ensuring crisp and flavorful salads. They also provide various recipes, including entrees, salads, side dishes, and snacks, catering to diverse tastes and dietary preferences. They offer a rewards club for exclusive deals and recipe tips. They focus on providing fresh, high-quality food with guaranteed freshness in every bag.
- Website
- www.freshexpress.com
- Social
- Phone Number
- +1 **********
Key Metrics
Founded Year
1989
Location
Salinas, United States
Stage
Acquired
Last Known Valuation
$***** as on Apr 06, 2026
Ranked
1st among 22 active competitors
Employee Count
1,728 as on Jun 30, 2026
Investment & Acquisitions
Exit Details
Acquired by Chiquita Brands International (Mar 31, 2005)
Fresh Express's acquisition details
Fresh Express got acquired by Chiquita Brands International on Mar 31, 2005 at an acquisition amount of $*****.
Click here to take a look at Fresh Express's acquisition in detail
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Fresh Express's funding and investors
Fresh Express has not raised any funding rounds yet.
Fresh Express' founders and board of directors
Founder? Claim ProfileThe founders of Fresh Express is Bruce Church.
Here are the details of Fresh Express' key team members:
- Bruce Church: Founder of Fresh Express.
View details of Fresh Express's Founder profiles and Board Members
Fresh Express' employee count trend
Fresh Express has 1,728 employees as of Jun 26. Here is Fresh Express's employee count trend over the years:
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Fresh Express's Competitors and alternates
Top competitors of Fresh Express include Proper Good, Lucky Foods and Afia. Here is the list of Top 10 competitors of Fresh Express, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Fresh Express 1989, Salinas (United States), Acquired | Fresh, ready-to-eat salads and innovative salad kits for healthy meals | - | - | 48/100 |
2nd |  Proper Good 2019, Bozeman (United States), Seed | Internet first brand of soups | $15.5M | 46/100 | |
3rd | Lucky Foods 1980, Beaverton (United States), Acquired | Asian-inspired foods crafted with wholesome ingredients, offering diverse Korean flavors | - | - | 39/100 |
4th | Afia 2017, Austin (United States), Series A | Internet first brand of ready to eat meals | $3M | 39/100 | |
5th |  Positive 2016, Los Angeles (United States), Series A | Brand of plant-based frozen ready meals | $7.15M | 37/100 | |
6th | Smith Frozen Foods 1919, Athena (United States), Funding Raised | Manufacturer of frozen and canned food products for retail, food service, and industrial sectors | - | - | 36/100 |
7th |  A Dozen Cousins 2018, Berkeley (United States), Acquired | Internet-first offering brand of seasoned beans | - | 33/100 | |
8th | Don Miguel 1908, Austin (United States), Acquired | Manufacturer of Mexican-inspired frozen convenience foods | - | 25/100 | |
9th | _1529555358352.png?devicePixelRatio=2&height=30&width=30){kind=logo} Greenbelly 2014, Newnan (United States), Unfunded | Adventure meals designed for outdoor enthusiasts, providing complete and convenient nutrition | - | - | 25/100 |
10th | Goodseed Burger 2009, Austin (United States), Deadpooled | Manufacturer and brand of vegan burger | - | 24/100 |
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Fresh Express's Investments and acquisitions
Fresh Express has acquired McEntire Produce. Fresh Express has not made any investments as of now.Reports related to Fresh Express
Here is the latest report on Fresh Express's sector:
News related to Fresh Express
Filter this listMedia has covered Fresh Express for a total of 5 events in the last 1 year, 4 of them have been about company updates.
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Fresh Express Brings Bold Flavor, Culinary Star Power, and Category Innovation to CPMA 2026PerishableNews.com•Apr 28, 2026•Fresh Express
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Dole, Fresh Express terminate $293 million acquisitionThe Produce News•Jan 16, 2026•Dole Food Company, Fresh Express
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Fresh Express Launches Mediterranean-Inspired Chopped Kit—Driving Innovation in Value-Add CategoryPerishableNews.com•Aug 06, 2025•Fresh Express
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SC fresh-cut produce supplier acquired by national salads companyProduceprocessing•Dec 16, 2024•Fresh Express, McEntire Produce
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