Fresh Express - About the company
Fresh Express is an acquired company based in Salinas (United States), founded in 1989 by Bruce Church. It operates as a Fresh, ready-to-eat salads and innovative salad kits for healthy meals. The company has 19 active competitors, including 4 funded and 4 that have exited. Its top competitors include companies like Proper Good, Lucky Foods and A Dozen Cousins.
Company Details
Fresh, ready-to-eat salads and innovative salad kits for healthy meals. They provide convenient and nutritious options with a focus on freshness and quality. They offer a wide range of salad greens, chopped salad kits, and salad bowl kits, including organic products. They emphasize a "cold chain" process to maintain freshness from field to bag, ensuring crisp and flavorful salads. They also provide various recipes, including entrees, salads, side dishes, and snacks, catering to diverse tastes and dietary preferences. They offer a rewards club for exclusive deals and recipe tips. They focus on providing fresh, high-quality food with guaranteed freshness in every bag.
- Website
- www.freshexpress.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
1989
Location
Salinas, United States
Stage
Acquired
Ranked
1st among 19 active competitors
Employee Count
1,668 as on Jan 31, 2026
Investment & Acquisitions
Exit Details
Acquired by Chiquita Brands International (Mar 31, 2005)
Fresh Express's acquisition details
Fresh Express got acquired by Chiquita Brands International on Mar 31, 2005 at an acquisition amount of $855M. It was facilitated by Greif and DelMorgan.
Click here to take a look at Fresh Express's acquisition in detail
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Fresh Express's funding and investors
Fresh Express has not raised any funding rounds yet.
Fresh Express' founders and board of directors
Founder? Claim ProfileThe founders of Fresh Express is Bruce Church.
Here are the details of Fresh Express' key team members:
- Bruce Church: Founder of Fresh Express.
View details of Fresh Express's Founder profiles and Board Members
Fresh Express' employee count trend
Fresh Express has 1,668 employees as of Jan 26. Here is Fresh Express's employee count trend over the years:
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Fresh Express's Competitors and alternates
Top competitors of Fresh Express include Proper Good, Lucky Foods and A Dozen Cousins. Here is the list of Top 10 competitors of Fresh Express, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Fresh Express 1989, Salinas (United States), Acquired | Fresh, ready-to-eat salads and innovative salad kits for healthy meals | - | - | 48/100 |
2nd | Proper Good 2019, Bozeman (United States), Seed | Internet first brand of soups | $15.5M | 45/100 | |
3rd | Lucky Foods 1980, Beaverton (United States), Acquired | Asian-inspired foods crafted with wholesome ingredients, offering diverse Korean flavors | - | - | 39/100 |
4th | A Dozen Cousins 2018, Berkeley (United States), Acquired | Internet-first offering brand of seasoned beans | - | 39/100 | |
5th | Afia 2017, Austin (United States), Series A | Internet first brand of ready to eat meals | $3M | 38/100 | |
6th | Positive 2016, Los Angeles (United States), Series A | Brand of plant-based frozen ready meals | $7.15M | 37/100 | |
7th | Smith Frozen Foods 1919, Athena (United States), Funding Raised | Manufacturer of frozen and canned food products for retail, food service, and industrial sectors | - | - | 36/100 |
8th | Don Miguel 1908, Austin (United States), Acquired | Manufacturer of Mexican-inspired frozen convenience foods | - | 25/100 | |
9th | Goodseed Burger 2009, Austin (United States), Deadpooled | Manufacturer and brand of vegan burger | - | 24/100 | |
10th | Greenbelly 2014, Newnan (United States), Unfunded | Adventure meals designed for outdoor enthusiasts, providing complete and convenient nutrition | - | - | 23/100 |
Looking for more details on Fresh Express's competitors? Click here to see the top ones
Fresh Express's Investments and acquisitions
Fresh Express has acquired McEntire Produce. Fresh Express has not made any investments as of now.Reports related to Fresh Express
Here is the latest report on Fresh Express's sector:
News related to Fresh Express
Media has covered Fresh Express for a total of 5 events in the last 1 year, 4 of them have been about company updates.
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Dole, Fresh Express terminate $293 million acquisitionThe Produce News•Jan 16, 2026•Dole Food Company, Fresh Express
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Fresh Express Launches Mediterranean-Inspired Chopped Kit—Driving Innovation in Value-Add CategoryPerishableNews.com•Aug 06, 2025•Fresh Express
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SC fresh-cut produce supplier acquired by national salads companyProduceprocessing•Dec 16, 2024•Fresh Express, McEntire Produce
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Fresh Express Introduces Hot or Cold Salad and Noodle Meal KitsPerishableNews.com•Aug 27, 2024•Fresh Express
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Fresh Express Abandons Acquisition of Dole’s Packaged Salad BusinessFood Manufacturing•Jul 25, 2024•Fresh Express, Dole Plc, Fresh Express, Dole Food Company and 1 other
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