When was Freshly Picked founded?

Freshly Picked was founded in 2009.

Where is Freshly Picked located?

Freshly Picked is headquartered in Provo, United States. It is registered at Lehi, Utah.

Who is the current CEO of Freshly Picked?

Susan Petersen of Freshly Picked.

How many employees does Freshly Picked have?

As of May 31, 2026, the latest employee count at Freshly Picked is 22.

Is Freshly Picked a funded company?

Freshly Picked is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Freshly Picked rank among its competitors?

Freshly Picked ranks 9th amongst 11 active competitors, only 1 of which is funded. jbrds, which secured $500K in Aug, 2023.

Who are the top competitors of Freshly Picked?

Freshly Picked's top competitors include jbrds, Super Heroic and Mini Acorn. Among them, jbrds secured the most recent funding round in August, 2023.

Freshly Picked - 2026 Company Profile, Team, Funding & Competitors

Freshly Picked is a funded company based in Provo (United States), founded in 2009 by Susan Petersen. It operates as a Stylish baby shoes, diaper bags, and accessories for modern motherhood. The company has 11 active competitors, including 1 that is funded. Its top competitors include companies like jbrds, Super Heroic and Mini Acorn.

Company Details

Stylish baby shoes, diaper bags, and accessories for modern motherhood. The company offers premium essentials designed to blend style and function, helping mothers feel confident and prepared. Their product line includes moccasins, diaper bags, swaddles, and other accessories. They focus on creating practical, high-quality products crafted from fine materials with unique designs. They aim to provide memorable gifts and fast shipping. The website offers features like account login, shopping cart, order lookup, and digital gift cards. They also have a rewards program, collaborations, and sales. The company uses e-commerce software by Shopify. They are active on social media platforms like Facebook, Instagram, YouTube, TikTok, and Pinterest.

Website: freshlypicked.com
Social
Registered Address: Lehi, Utah

Key Metrics

Founded Year

2009

Location

Provo, United States

Stage

Funding Raised

Investors

Seidler Equity Partners

Ranked

9^th among 11 active competitors

Employee Count

22 as on May 31, 2026

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View Freshly Picked's full profile

Freshly Picked is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FRESHLY PICKED LLC CIN: 821704271 , United States, Active	Dec 31, 1999	-	51 (As on Dec 31, 2024)	-

Freshly Picked is a funded company. Freshly Picked has 1 institutional investor.

View details of Freshly Picked's funding rounds and investors

The founders of Freshly Picked is Susan Petersen.

Here are the details of Freshly Picked's key team members:

Susan Petersen: Founder & CEO of Freshly Picked.

View details of Freshly Picked's Founder profiles and Board Members

Freshly Picked's employee count trend

Freshly Picked has 22 employees as of May 26. Here is Freshly Picked's employee count trend over the years:

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Top competitors of Freshly Picked include jbrds, Super Heroic and Mini Acorn. Here is the list of Top 10 competitors of Freshly Picked, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	jbrds 2019, Baltimore (United States), Seed	Internet first brand offering footwear for kids	$500K	-	35/100
2nd	Super Heroic 2016, Palo Alto (United States), Deadpooled	Internet first brand of footwear for children	$10M	Foot Locker, Accel & 6 others	35/100
3rd	Mini Acorn 2014, Orem (United States), Unfunded	Machine embroidery designs and supplies for creative crafting and sewing	-	-	24/100
4th	Raspberriez 2014, Elon (United States), Unfunded	Online store of handmade baby shoes	-	-	24/100
5th	Umi Children's Shoes 2004, Milwaukee (United States), Unfunded	Online brand of footwear for children	-	-	24/100
6th	Pediped Outlet 2004, Hendersonville (United States), Unfunded	Online brand of footwear for children	-	-	24/100
7th	MiniFeet Shoes 2013, Westfield (United States), Unfunded	Affordable, quality soft leather and hard sole canvas baby shoes	-	-	24/100
8th	Piper Finn 2015, Bountiful (United States), Unfunded	Trendy baby and kids shoes, offering style, comfort, and savings	-	-	22/100
9th	Freshly Picked 2009, Provo (United States), Funding Raised	Stylish baby shoes, diaper bags, and accessories for modern motherhood	-	Seidler Equity Partners	19/100
10th	Woolybubs 2021, Portland (United States), Unfunded	Internet first brand offering shoes for kids	-	-	16/100