When was Fruitist founded?

Fruitist was founded in 2012 and became a unicorn in 2025, reaching the milestone in 13 years. It raised its 1st funding round 5 years after its incorporation.

Where is Fruitist located?

Fruitist is headquartered in Santa Cruz, United States.

Who is the current CEO of Fruitist?

Steve Magami of Fruitist. They have also founded 1 company.

How many employees does Fruitist have?

As of Aug 31, 2026, the latest employee count at Fruitist is 552.

Is Fruitist a funded company?

Fruitist is a funded company, having raised a total of $276M across 10 funding rounds to date. The company's 1st funding round was a $15M Series A round, raised on Mar 31, 2017.

How much is Fruitist worth?

The latest valuation of Fruitist is $1B as of Oct 29, 2025.

When was the latest funding round of Fruitist?

Fruitist's latest funding was a $150M Series D round on Oct 29, 2025, with participation from 1 investor. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $648M in funding in 2026 to date.

Is Fruitist a Food & Beverage Products company?

The primary sector of Fruitist is Food & Beverage Products.

Fruitist - 2026 Company Profile, Team & Funding

Fruitist is a series D company based in Santa Cruz (United States), founded in 2012 by Steve Magami and Thomas Charles Snyder. It operates as a Provider of non-GMO berries, including jumbo blueberries and snack packs. Fruitist has raised $276M in funding from Aliment Capital and UBS, with a current valuation of $1B.

Sectors and market segments that Fruitist operate in

Fruitist serves in the Food and Agriculture, Consumer Goods market segments.The primary business model of Fruitist are:

Company Details

Provider of non-GMO berries, including jumbo blueberries and snack packs. It cultivates berries with a focus on flavor, consistency, and size. Berries are grown with care and verified under the Non-GMO Project. The company aims to provide a snacking alternative to traditional processed foods.

Website: www.fruitist.com/
Email ID: *****@agrovisioncorp.com
Phone Number: +1 **********

Key Metrics

Founded Year

2012

Location

Santa Cruz, United States

Stage

Series D

Total Funding

$276M in 10 rounds

Latest Funding Round

Series D, Oct 29, 2025, $150M

Post Money Valuation

$1B as on Oct 29, 2025

Investors

Aliment Capital & 16 more

Employee Count

552 as on Aug 31, 2026

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View Fruitist's full profile

Fruitist has raised a total funding of $276M over 10 rounds. Its first funding round was on Mar 31, 2017. Its latest funding round was a Series D round on Oct 29, 2025 for $150M. 1 investor participated in its latest round. Fruitist has 17 institutional investors.

Here is the list of recent funding rounds of Fruitist:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 29, 2025	$150M	Series D	-	-	-	J.P. Morgan Asset Management
Nov 04, 2024	$400M	Conventional Debt	-	-	-	Industrial And Commercial Bank Of China, Goldman Sachs, Barclays, Scotiabank, BBVA, BanBif, Itau BBA, BTG Pactual, Cofide
Aug 01, 2024	$100M	Series C	-	-	Aliment Capital	-