Where is Go Auto located?

Go Auto is headquartered in Edmonton, Canada.

How many employees does Go Auto have?

As of Aug 31, 2026, the latest employee count at Go Auto is 1236.

Where does Go Auto rank among its competitors?

Go Auto ranks 4th amongst 953 active competitors, of which 3 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Clutch, which secured $40.4M in Jan, 2025.

Who are the top competitors of Go Auto?

Go Auto's top competitors include CarGurus, Clutch and Avis. Among them, Clutch secured the most recent funding round in January, 2025.

Go Auto - 2026 Company Profile, Team & Competitors

Go Auto is an unfunded company based in Edmonton (Canada), founded in 2008. It operates as a Dealer of new & used cars. Go Auto has not raised any funding yet. The company has 953 active competitors, including 3 funded and 40 that have exited. Its top competitors include companies like CarGurus, Clutch and Avis.

Company Details

GoAuto operates a multi-brand car dealership network in Canada. The company sells vehicles from multiple brands including Nissan, Pontiac, BMW, Audi, GMC, Jaguar, Volvo, Volkswagen, Suzuki, Fiat, and Toyota, among others. Via its dealerships, the company also provides finance & insurance, vehicle maintenance & repairs, spare part, and other automotive services.

Website: www.goauto.ca/
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Key Metrics

Founded Year

2008

Location

Edmonton, Canada

Stage

Unfunded

Ranked

4^th among 953 active competitors

Employee Count

1,236 as on Aug 31, 2026

Investment & Acquisitions

Merlin Ford Lincoln & 1 more

Similar Companies

Avis & 15983 more

View Go Auto's full profile

Go Auto has not raised any funding rounds yet.

Go Auto's employee count trend

Go Auto has 1,236 employees as of Aug 26. Here is Go Auto's employee count trend over the years:

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Top competitors of Go Auto include CarGurus, Clutch and Avis. Here is the list of Top 10 competitors of Go Auto, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	CarGurus 2006, Cambridge (United States), Public	Online retailer of used and new cars with financing options	$1.75M	Vitruvian Partners, Ithaka Partners & 1 others	73/100
2nd	Clutch 2016, Toronto (Canada), Series D	Online-first dealer of used cars	$167M	D1capitalpartners.com, Canaan & 16 others	63/100
3rd	Avis 1946, Parsippany (United States), Public	Online platform offering car rental services	-	Hessen, Heritage Capital	62/100
4th	Go Auto 2008, Edmonton (Canada), Unfunded	Dealer of new & used cars	-	-	58/100
5th	AutoCan 2006, Edmonton (Canada), Public	Your Coast to Coast auto dealer group	-	ATB Financial, iA Financial Group & 4 others	55/100
6th	CarDoor 2021, Toronto (Canada), Seed	Auto retailer of cars	$3M	Framework Venture Partners	43/100
7th	Canada Drives 2010, Vancouver (Canada), Series B	Online marketplace for automotive financing	$195M	KAR Global, Anthos Capital & 2 others	41/100
8th	Honda Canada 1969, Markham (Canada), Unfunded	Provider of sedans, hatchbacks, SUVs, minivans, and hybrids in Canada.	-	-	40/100
9th	Land Rover Royal Oak 2020, Calgary (Canada), Unfunded	Provider of dealership services for new & used cars	-	-	34/100
10th	Steele Auto Group 1990, Dartmouth (Canada), Unfunded	Auto dealer for both new and used vehicles, service, and parts	-	-	32/100