When was Good Smart founded?

Good Smart was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Where is Good Smart located?

Good Smart is headquartered in Cairo, Egypt.

How many employees does Good Smart have?

As of Sep 30, 2026, the latest employee count at Good Smart is 159.

Is Good Smart a funded company?

Good Smart is a funded company, having raised a total of $4.35M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 2017.

When was the latest funding round of Good Smart?

Good Smart's latest funding was a $***** Series B round on Jul 27, 2021, with participation from 1 investor. Its primary sector is Online Grocery. In Egypt, the Online Grocery sector has seen $50M in funding in 2026 to date.

Where does Good Smart rank among its competitors?

Good Smart ranks 5th amongst 28 active competitors, of which 8 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Breadfast, which secured $50M in Feb, 2026.

Who are the top competitors of Good Smart?

Good Smart's top competitors include Breadfast, Appetito and Rabbit. Among them, Breadfast secured the most recent funding round in February, 2026.

Good Smart - 2026 Company Profile, Team, Funding & Competitors

Good Smart is a series B company based in Cairo (Egypt), founded in 2014 by Ahmed Sudan, Amr Fawzi and Rami Nassar. It operates as a Grocery delivery service. Good Smart has raised $4.35M in funding from Algebra Ventures and Sawari Ventures. The company has 28 active competitors, including 8 that are funded. Its top competitors include companies like Breadfast, Appetito and Rabbit.

Company Details

Website: goodsmartegypt.com
Social

Key Metrics

Founded Year

2014

Location

Cairo, Egypt

Stage

Series B

Total Funding

$4.35M in 3 rounds

Latest Funding Round

Series B, Jul 27, 2021, $*****

Investors

Algebra Ventures & 4 more

Ranked

5^th among 28 active competitors

Employee Count

159 as on Sep 30, 2026

Similar Companies

Shipt & 1272 more

View Good Smart's full profile

Good Smart has raised a total funding of $4.35M over 3 rounds. Its first funding round was on Apr 2017. Its latest funding round was a Series B round on Jul 27, 2021 for $*****. 1 investor participated in its latest round. Good Smart has 5 institutional investors.

Here is the list of recent funding rounds of Good Smart:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 27, 2021	8079894	Series B	9502362	1061706	1621177	9513481
Feb 18, 2019	5428178	Series B	4218582	1168424	8700512	3728929
Apr 2017	6039335	Series A	8189709	8418201	Algebra Ventures	3191651

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View details of Good Smart's funding rounds and investors

The founders of Good Smart are Ahmed Sudan, Amr Fawzi and Rami Nassar.

Here are the details of Good Smart's key team members:

Ahmed Sudan: Co-Founder of Good Smart.
Amr Fawzi: Co-Founder & CEO of Good Smart.
Rami Nassar: Co-Founder of Good Smart.

View details of Good Smart's Founder profiles and Board Members

Good Smart's employee count trend

Good Smart has 159 employees as of Sep 26. Here is Good Smart's employee count trend over the years:

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Top competitors of Good Smart include Breadfast, Appetito and Rabbit. Here is the list of Top 10 competitors of Good Smart, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Breadfast 2017, Cairo (Egypt), Series B	Online platform offering multi-category grocery products	$86.2M	Endure Capital, 500 Global & 23 others	76/100
2nd	Appetito 2020, Cairo (Egypt), Seed	Online platform offering multi-category grocery products	$2.55M	Jedar Capital, PURITY & 7 others	60/100
3rd	Rabbit 2006, Maadi (Egypt), Seed	Online platform offering multi-category grocery supplies	$11M	MSA Novo, Global Founders Capital & 6 others	58/100
4th	Zumrafood 2011, Cairo (Egypt), Unfunded	Online retailer offering multi-category groceries	-	-	53/100
5th	Good Smart 2014, Cairo (Egypt), Series B	Grocery delivery service	$4.35M	Algebra Ventures, 500 Global & 3 others	49/100
6th	Tawfeer Market 2019, Alexandria (Egypt), Seed	Online platform offering multi-category grocery supplies	$500K	Alexandria Angels	43/100
7th	SevenTail 2017, Cairo (Egypt), Funding Raised	Provider of delivery services for grocery items from local shops	-	Startupbootcamp, Pride Capital	36/100
8th	CAFELAX 2022, Egypt, Unfunded	Retailer of coffee, snacks, beverages, and healthy products	-	-	36/100
9th	Goooo 2020, Giza (Egypt), Seed	App based retail platform offering multi-category grocery products	-	-	34/100
10th	PacknSave 2021, Sheikh Zayed City (Egypt), Seed	Online retail platform offering multicategory grocery products	-	Flat6Labs	31/100