When was Goodfin founded?

Goodfin was founded in 2022 and raised its 1st funding round within a year of its incorporation.

Where is Goodfin located?

Goodfin is headquartered in San Francisco, United States. It is registered at 2 BURNS TERRACE,FARM ROAD,ESHER,ENGLAND,KT10 8BD.

Who is the current CEO of Goodfin?

Lauren Jones and Anna Joo Fee s of Goodfin. Lauren Jones has also founded 1 company.

How many employees does Goodfin have?

As of Aug 31, 2026, the latest employee count at Goodfin is 12.

Is Goodfin a funded company?

Goodfin is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Mar 2022.

How much is Goodfin worth?

The latest valuation of Goodfin is $***** as of Mar 01, 2022.

When was the latest funding round of Goodfin?

Goodfin's latest funding was a $***** Seed round on Mar 2022, with participation from 1 investor. Its primary sector is Investment Tech. In United States, the Investment Tech sector has seen $5.39B in funding in 2026 to date.

What is the annual revenue of Goodfin?

Annual revenue of Goodfin is less than £1M as on Oct 31, 2023

Where does Goodfin rank among its competitors?

Goodfin ranks 7th amongst 122 active competitors, of which 17 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Carver Edison, which secured $185K in Mar, 2026.

Who are the top competitors of Goodfin?

Goodfin's top competitors include Percent, Rialto and Destiny XYZ. Among them, Carver Edison secured the most recent funding round in March, 2026.

Goodfin - 2026 Company Profile, Team, Funding, Competitors & Financials

Goodfin is a seed company based in San Francisco (United States), founded in 2022 by Lauren Jones, Shilpi Nayak and Anna Joo Fee. It operates as an Online investment platform for private markets. Goodfin has raised $500K in funding, with a current valuation of $*****. The company has 122 active competitors, including 17 funded and 2 that have exited. Its top competitors include companies like Percent, Rialto and Destiny XYZ.

Company Details

Online investment platform for private markets. The platform provides curated investment opportunities in private markets and helps provide high-limit, low-rate lines of credit based on the user's employment. Users can also receive benefits by moving checking accounts to the platform. It also offers an AI for personalized answers to investment strategies in alternative assets.

Website: www.goodfin.com/
Social
Email ID: *****@goodfin.com
Registered Address: 2 BURNS TERRACE,FARM ROAD,ESHER,ENGLAND,KT10 8BD

Key Metrics

Founded Year

2022

Location

San Francisco, United States

Stage

Seed

Total Funding

$500K in 1 round

Latest Funding Round

Seed, Mar 2022, $*****

Post Money Valuation

$***** as on Mar 01, 2022

Investors

Y Combinator & 2 more

Ranked

7^th among 122 active competitors

Annual Revenue

£0 - £1M as on Oct 31, 2023

Employee Count

12 as on Aug 31, 2026

Similar Companies

SeedBlink & 566 more

View Goodfin's full profile

Goodfin is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
GOODFIN LTD CIN: 12949217 , United Kingdom, Active	Oct 13, 2020	£0 - £1M (As on Oct 31, 2023)	-

Goodfin has raised a total funding of $500K over 1 round. Its latest funding round was a Seed round on Mar 2022 for $*****. 1 investor participated in its latest round. Goodfin has 3 institutional investors.

Here is the list of recent funding rounds of Goodfin:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 2022	4562131	Seed	3154327	8477305	3294760	7775605

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View details of Goodfin's funding rounds and investors

The founders of Goodfin are Lauren Jones, Shilpi Nayak and Anna Joo Fee. Lauren Jones and Anna Joo Fee are the CEOs of Goodfin.

Here are the details of Goodfin's key team members:

Lauren Jones: Founder & CEO of Goodfin.
Shilpi Nayak: Co-Founder & CTO of Goodfin.
Anna Joo Fee: Co-Founder & CEO of Goodfin and founder of 1 other company.
Contact Info: 1 email address

View details of Goodfin's Founder profiles and Board Members

Goodfin's employee count trend

Goodfin has 12 employees as of Aug 26. Here is Goodfin's employee count trend over the years:

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Top competitors of Goodfin include Percent, Rialto and Destiny XYZ. Here is the list of Top 10 competitors of Goodfin, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Percent 2018, New York City (United States), Series B	Alternative investment platform for investors and originators	$54.6M	White Star Capital, Revel Partners & 26 others	62/100
2nd	Rialto 2016, New York City (United States), Series A	Alternative platform for investments in private companies	$3.06M	Inveniam IO, KBB Capital & 3 others	55/100
3rd	Destiny XYZ 2020, Austin (United States), Seed	Provider of investment access to private technology companies	$5M	Utopian, Broadhaven Ventures & 8 others	54/100
4th	Tandem Partners 2022, Draper (United States), Unfunded	Institutional grade investments structured for high-net-worth individuals	-	-	50/100
5th	FranShares 2020, Chicago (United States), Seed	Online Platform for investment in franchises	$7.24M	Chicago Ventures, VU Venture Partners & 7 others	49/100
6th	WealthForge 2009, Richmond (United States), Series A	Managing broker-dealer streamlining alternative investments with technology and compliance expertise	$10.8M	New Richmond Ventures, Center for Innovative Technology ... & 4 others	49/100
7th	Goodfin 2022, San Francisco (United States), Seed	Online investment platform for private markets	$500K	Y Combinator, Eight Capital Management & 1 others	42/100
8th	HCAP 2000, San Diego (United States), Unfunded	Online asset management and investment platform for lower-middle market companies	-	Quality Jobs Fund	41/100
9th	Dividend Tracker 2021, Bloomsdale (United States), Unfunded	Online platform offering dividend tracking and stock analysis tools for investors	-	-	41/100
10th	Carver Edison 2016, New York City (United States), Series A	Employee benefits solution provider	$4.39M	Montauk Ventures, Operator Partners & 2 others	39/100