When was GoTo founded?

GoTo was founded in 2008 and raised its 1st funding round 12 years after it was founded.

Where is GoTo located?

GoTo is headquartered in Tel Aviv, Israel.

How many employees does GoTo have?

As of Jul 31, 2026, the latest employee count at GoTo is 70.

Is GoTo a funded company?

GoTo is a funded company, having raised a total of $22.5M across 2 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on Jul 31, 2020.

When was the latest funding round of GoTo?

GoTo's latest funding was a $***** Series B round on Feb 14, 2021, with participation from 1 investor.

Where does GoTo rank among its competitors?

GoTo ranks 3rd amongst 5 active competitors, of which 3 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Carre Mobility, which secured an undisclosed amount in Jan, 2023.

Who are the top competitors of GoTo?

GoTo's top competitors include Lime, TIER and Autotel. Among them, Carre Mobility secured the most recent funding round in January, 2023.

GoTo - 2026 Company Profile, Team, Funding & Competitors

Company Details

App-based platform offering multi-category self-drive vehicle rental services. The platform enables users to rent cars, electric-mopeds, scooters, bicycles, etc. Users can book find, book, unlock the vehicles near to their location by using the mobile application. It offers features like in-app payments, offers short and long-term rentals, etc. At the end of the ride, users have to park the vehicles at designated parking spaces. The mobile application is available for both Android and iOS platforms.

Website: gotoglobal.com
Social
Email ID: *****@gotoglobal.com

Key Metrics

Founded Year

2008

Location

Tel Aviv, Israel

Stage

Series B

Total Funding

$22.5M in 2 rounds

Latest Funding Round

Series B, Feb 14, 2021, $*****

Investors

Shagrir & 2 more

Ranked

3^rd among 5 active competitors

Employee Count

70 as on Jul 31, 2026

Investment & Acquisitions

felyx & 1 more

Similar Companies

Lime & 43 more

View GoTo's full profile

GoTo has raised a total funding of $22.5M over 2 rounds. Its first funding round was on Jul 31, 2020. Its latest funding round was a Series B round on Feb 14, 2021 for $*****. 1 investor participated in its latest round. GoTo has 3 institutional investors.

Here is the list of recent funding rounds of GoTo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 14, 2021	2781330	Series B	4192637	2221701	4300758	2511497
Jul 31, 2020	8319347	Series B	4109595	7985737	Shagrir	6883384

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View details of GoTo's funding rounds and investors

GoTo's employee count trend

GoTo has 70 employees as of Jul 26. Here is GoTo's employee count trend over the years:

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Top competitors of GoTo include Lime, TIER and Autotel. Here is the list of Top 10 competitors of GoTo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Lime 2017, San Francisco (United States), Public	App-based rental platform providing self-drive electric kick-scooter	$1.71B	Andreessen Horowitz, Coatue & 99 others	84/100
2nd	TIER 2018, Berlin (Germany), Series D	Operator of shared electric scooters and bicycles for urban transit	$660M	Northzone, Mubadala & 28 others	67/100
3rd	GoTo 2008, Tel Aviv (Israel), Series B	App-based platform offering multi-category self-drive vehicle rental services	$22.5M	Saber, Shagrir & 1 others	55/100
4th	Autotel 2017, Tel Aviv (Israel), Unfunded	App-based self drive car rental platform	-	-	42/100
5th	Carre Mobility 2020, Berlin (Germany), Seed	Provider of mobility solutions for residential companies and neighborhood integration	-	Techstars	24/100