When was Grover founded?

Grover was founded in 2015 and became a unicorn in 2022, reaching the milestone in 7 years. It raised its 1st funding round 3 years after its incorporation.

Where is Grover located?

Grover is headquartered in Miami, United States.

Which legal entities is Grover associated with?

Grover is associated with Grover Group GmbH and 1 other.

How many employees does Grover have?

As of Feb 28, 2026, the latest employee count at Grover is 318.

Is Grover a funded company?

Grover is a funded company, having raised a total of $323M across 11 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Series A round on 2018.

How much is Grover worth?

The latest valuation of Grover is $1B as of Apr 07, 2022. This marks a decline of 1% from its peak valuation of $1.01B in Jan, 2018. This marks a decline of 1% from its peak valuation of $1.01B in Jan, 2018.

When was the latest funding round of Grover?

Grover's latest funding was a $54.6M Series C round on Jul 18, 2024, with participation from 5 investors. Its primary sector is Consumer Electronics E-Commerce. In United States, the Consumer Electronics E-Commerce sector has seen $700M in funding in 2026 to date.

Is Grover a Consumer Electronics E-Commerce company?

The primary sector of Grover is Consumer Electronics E-Commerce.

Where does Grover rank among its competitors?

Grover ranks 1st amongst 23 active competitors, of which 5 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Grover, which secured $54.6M in Jul, 2024.

Who are the top competitors of Grover?

Grover's top competitors include Lyte, Rentall & Partners and Campus TVs. Among them, Grover secured the most recent funding round in July, 2024.

Grover - 2026 Company Profile, Team, Funding, Competitors & Financials

Sectors and market segments that Grover operate in

Grover serves in the Retail market segments.The primary business model of Grover is:

Retail > Consumer Electronics E-Commerce > ***** **** > ***** ******

Company Details

Online retailer of various consumer electronic devices and home appliances. It provides options to rent smartphones, tablets, computers, cameras, audio equipment, and wearables. The business also offers rental access to gaming consoles, virtual reality sets, televisions, and projectors. Furthermore, it extends to smart home devices, kitchen appliances, and other household equipment.

Website: www.grover.com/us-en
Social
Email ID: *****@grover.com
Phone Number: +49 **********

Key Metrics

Founded Year

2015

Location

Miami, United States

Stage

Series C

Total Funding

$323M in 11 rounds

Latest Funding Round

Series C, Jul 18, 2024, $54.6M

Post Money Valuation

$1B as on Apr 07, 2022

Investors

Energy Impact Partners & 51 more

Ranked

1^st among 23 active competitors

Employee Count

318 as on Feb 28, 2026

Similar Companies

Plenti & 124 more

View Grover's full profile

Grover is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Grover Group GmbH CIN: HRB166467 , Germany, Active	Apr 20, 2015	-	275 (As on Dec 31, 2024)
GROVER TECH, INC CIN: 32082429385 , United States, Active		-	-	-

Grover has raised a total funding of $323M over 11 rounds. Its first funding round was on 2018. Its latest funding round was a Series C round on Jul 18, 2024 for $54.6M. 5 investors participated in its latest round. Grover has 45 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of Grover:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 18, 2024	$54.6M	Series C	-	-	Cool Japan Fund, Energy Impact Partners, Korelya Capital, Augmentum Fintech, Circularity Capital	-
Sep 28, 2022	$260M	Conventional Debt	-	-	-	M&G
Apr 06, 2022	$110M	Series C	$1B	-	Energy Impact Partners	Korelya Capital, LG, Viola Group, Coparion, Assurant, SevenVentures, COI Partners, Mirae Asset

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View details of Grover's funding rounds and investors

The founders of Grover is Michael Cassau.

Here are the details of Grover's key team members:

Michael Cassau: Former Founder of Grover. They are also an angel investor in 3 startups and serve on the board of 1 company.
Contact Info: 1 email address

Grover's Board of Directors

Grover's board has 1 active member. Michael Cassau is part of team.

Here is the list of Grover's board of directors:

Name	Type	Representing	Status	Duration
Michael Cassau	Team	-	Past	0y 10m

View details of Grover's Founder profiles and Board Members

Grover's employee count trend

Grover has 318 employees as of Feb 26. Here is Grover's employee count trend over the years:

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Top competitors of Grover include Lyte, Rentall & Partners and Campus TVs. Here is the list of Top 10 competitors of Grover, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Grover 2015, Miami (United States), Series C	Online retailer of various consumer electronic devices and home appliances	$323M	Commerzbank, Viola Group & 50 others	70/100
2nd	Lyte 2021, Seattle (United States), Funding Raised	App-based B2C rental platform offering power banks	-	645 Ventures, BlueLotus & 2 others	40/100
3rd	Rentall & Partners 2020, Madrid (Spain), Seed	Online rental platform offering electronics	$1.17M	-	29/100
4th	Campus TVs 2012, Weston (United States), Deadpooled	Online casino offering slot games, baccarat, and blackjack	$4.16M	Nauta Capital	28/100
5th	MyFridgeRental 2010, Silver Spring (United States), Funding Raised	Online rental platform offering electronics products	-	Startup Shell	27/100
6th	Go lemon 2017, Laren (Netherlands), Seed	Subscription-based online rental platform for Apple devices	$792K	-	27/100
7th	Rent Company 2004, Noord Scharwoude (Netherlands), Acquired	Provider of laptop renting services for secondary school students	-	BB Capital Investments	26/100
8th	AnkerBox 2016, Seattle (United States), Unfunded	On-demand power bank rental platform	-	-	24/100
9th	Roberts Camera 1957, Indianapolis (United States), Unfunded	Online rental platform offering cameras and accessories	-	-	24/100
10th	Cratos Chargers 2019, San Francisco (United States), Seed	Online rental platform offering power banks	$391K	-	24/100