Hallmark - About the company
Hallmark is an unfunded company based in Kansas City (United States), founded in 2009. It operates as a Designer and retailer of greeting cards, gifts, and home decor. Hallmark has not raised any funding yet. The company has 653 active competitors, including 4 funded and 53 that have exited. Its top competitors include companies like Skylar, Visual Comfort and Gemmy.
Company Details
Designer and retailer of greeting cards, gifts, and home decor. The company offers a wide selection of cards for various occasions, including birthdays, weddings, and holidays. Its product line also encompasses gifts, gift wrap, home décor items, and ornaments. A significant portion of the business involves personalized options, allowing customers to customize cards and other items. The company also operates a rewards program and offers online and in-store shopping experiences.
- Website
- www.hallmark.com/
Key Metrics
Founded Year
2009
Location
Kansas City, United States
Stage
Unfunded
Ranked
1st among 653 active competitors
Annual Revenue
$479M as on Dec 31, 2015
Employee Count
236 as on Dec 31, 2015
Legal entities associated with Hallmark
Hallmark is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
CROWN MEDIA HOLDINGS INC CIN: 1103837 , United States, Active | Dec 14, 1999 | $479M (As on Dec 31, 2015) | 236 (As on Dec 31, 2015) | - |
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Hallmark's funding and investors
Hallmark has not raised any funding rounds yet.
Hallmark's founders and board of directors
Founder? Claim ProfileHallmark's employee count trend
Hallmark has 236 employees as of Dec 15. The total employee count is 13.0% more than what it was in Dec 14. Here is Hallmark's employee count trend over the years:
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Hallmark's Competitors and alternates
Top competitors of Hallmark include Skylar, Visual Comfort and Gemmy. Here is the list of Top 10 competitors of Hallmark, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Hallmark 2009, Kansas City (United States), Unfunded | Designer and retailer of greeting cards, gifts, and home decor | - | - | 65/100 |
2nd | Skylar 2017, Los Angeles (United States), Acquired | Clean, California-inspired fragrances crafted with conscious formulas for a modern lifestyle | $11M | 63/100 | |
3rd | Visual Comfort 1955, Houston (United States), Acquired | Designer and manufacturer of high-end lighting fixtures and systems | - | 51/100 | |
4th | Gemmy 1984, Dallas (United States), Unfunded | Trendsetting leader in seasonal decor, gifts, and innovative lighting | - | - | 50/100 |
5th | Mr. Christmas 1933, Memphis (United States), Funding Raised | Internet platform offering multi-category home decor items | - | 49/100 | |
6th | Goose Creek 1998, Libertyville (United States), Late Stage | Home fragrance and body care products for memorable, comforting experiences | $50M | 47/100 | |
7th | Waterford 1783, Wall Township (United States), Acquired | Luxury crystalware, glassware, and home decor for elegant living | $72.6M | 46/100 | |
8th | Schumacher 1889, New York City (United States), Unfunded | A designer resource for fabric, wallpaper, and trim | - | - | 45/100 |
9th | SKYX Platforms 2004, Pompano Beach (United States), Public | Provider of smart plug and play light fixtures | - | - | 44/100 |
10th | Good Earth Lighting 1992, Mount Prospect (United States), Unfunded | Energy-efficient lighting solutions for residential and light commercial markets | - | - | 43/100 |
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Hallmark's Investments and acquisitions
Hallmark has made 1 investments in companies including Greenwich Workshop. Hallmark has also acquired 4 companies including Feeln and DaySpring.Here is the list of investments & acquisitions:
Filter this list
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
- | Investments | 1972 | Seymour (United States) | |
Mar 30, 2012 | Acquisition | 2007 | Los Angeles (United States) | |
Jul 21, 1999 | Acquisition | 1971 | Siloam Springs (United States) |
See all acquisitions by Hallmark
Reports related to Hallmark
Here is the latest report on Hallmark's sector:
News related to Hallmark
Media has covered Hallmark for a total of 8 events in the last 1 year, 5 of them have been about company updates and 2 about partnerships.
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Fanbase partners with Braveheart Entertainment and Wild Peach Studios for microdramasPR Newswire•Nov 24, 2025•Fanbase, Hallmark
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Construction Underway on Cardiff’s First New Fully Electric Care HomeBusiness News Wales•Nov 18, 2025•Hallmark
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DirecTV adds Hallmark & AMC Networks to MyEntertainmentAdvanced Television•Oct 17, 2025•AMC Networks, DIRECTV, Hallmark
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Nutella & Hallmark Launch Recipe Search for America's Beloved Family Baking RecipesPR Newswire•Sep 25, 2025•Nutella, Hallmark
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Former Hallmark Exec Joins Fast-Growing 'Dirty Soda' ChainThe Business Journals•Apr 16, 2025•Hallmark
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