Where is Hallmark located?

Hallmark is headquartered in Kansas City, United States.

Who is the current CEO of Hallmark?

Mike Perry, Donald Hall and Tv Thyagharajon s of Hallmark.

How many employees does Hallmark have?

As of Sep 30, 2026, the latest employee count at Hallmark is 17449.

What is the annual revenue of Hallmark?

Annual revenue of Hallmark is between $100M and $500M as on Dec 31, 2015

Where does Hallmark rank among its competitors?

Hallmark ranks 1st amongst 906 active competitors, of which 5 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Sabi, which secured $50M in Oct, 2026.

Who are the top competitors of Hallmark?

Hallmark's top competitors include Goose Creek, Visual Comfort and Thibaut. Among them, Sabi secured the most recent funding round in October, 2026.

Hallmark - 2026 Company Profile, Team, Competitors & Financials

Company Details

Designer and retailer of greeting cards, gifts, and home decor. The company offers a wide selection of cards for various occasions, including birthdays, weddings, and holidays. Its product line also encompasses gifts, gift wrap, home décor items, and ornaments. A significant portion of the business involves personalized options, allowing customers to customize cards and other items. The company also operates a rewards program and offers online and in-store shopping experiences.

Website: www.hallmark.com/
Social

Key Metrics

Founded Year

2009

Location

Kansas City, United States

Stage

Unfunded

Ranked

1^st among 906 active competitors

Annual Revenue

$100M - $500M as on Dec 31, 2015

Employee Count

17,449 as on Sep 30, 2026

Investment & Acquisitions

Feeln & 4 more

Similar Companies

Ferns N Petals & 1198 more

View Hallmark's full profile

Hallmark is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
CROWN MEDIA HOLDINGS INC CIN: 1103837 , United States, Active	Dec 14, 1999	$100M - $500M (As on Dec 31, 2015)	236 (As on Dec 31, 2015)	-

Hallmark has not raised any funding rounds yet.

Hallmark's employee count trend

Hallmark has 17,449 employees as of Sep 26. Here is Hallmark's employee count trend over the years:

Uncover Hallmark's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Hallmark include Goose Creek, Visual Comfort and Thibaut. Here is the list of Top 10 competitors of Hallmark, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hallmark 2009, Kansas City (United States), Unfunded	Designer and retailer of greeting cards, gifts, and home decor	-	-	63/100
2nd	Goose Creek 1998, Libertyville (United States), Late Stage	Home fragrance and body care products for memorable, comforting experiences	$50M	Coreadvisors	55/100
3rd	Visual Comfort 1955, Houston (United States), Acquired	Designer and manufacturer of high-end lighting fixtures and systems	-	Leonard Green and Partners, Goldman Sachs Asset Management ... & 3 others	51/100
4th	Thibaut 1886, Newark (United States), Acquired	Designer and manufacturer of high-end wallcoverings, fabrics, and furniture	-	Gladstone Investment, Norwest Equity Partners ... & 2 others	51/100
5th	Sabi 2010, Palo Alto (United States), Acquired	Manufacturer & brand of home furnishing products	$51.6M	Khosla Ventures, Prosus & 7 others	50/100
6th	Waterford 1783, Wall Township (United States), Acquired	Luxury crystalware, glassware, and home decor for elegant living	$72.6M	Corporate Partners	47/100
7th	Gemmy 1984, Dallas (United States), Unfunded	Trendsetting leader in seasonal decor, gifts, and innovative lighting	-	-	46/100
8th	Skylar 2017, Los Angeles (United States), Acquired	Clean, California-inspired fragrances crafted with conscious formulas for a modern lifestyle	$11M	Kaktus Capital, FirstMark & 5 others	46/100
9th	VIETRI 1983, Hillsborough (United States), Unfunded	Handcrafted Italian dinnerware and home décor for effortless gifting	-	-	45/100
10th	Hotel Collection 2003, Miami (United States), Funding Raised	Internet first brand offering home decor products	-	z9 Ventures	45/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on Hallmark's competitors? Click here to see the top ones

Hallmark has made 1 investments in companies including Greenwich Workshop. Hallmark has also acquired 4 companies including Feeln and DaySpring.

Here is the list of investments & acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
-	Investments	Greenwich Workshop	1972	Seymour (United States)
Mar 30, 2012	Acquisition	Feeln	2007	Los Angeles (United States)
Jul 21, 1999	Acquisition	DaySpring	1971	Siloam Springs (United States)