Where is Hallmark located?

Hallmark is headquartered in Kansas City, United States.

Who is the current CEO of Hallmark?

Mike Perry, Donald Hall and Tv Thyagharajon s of Hallmark.

How many employees does Hallmark have?

As of Jun 30, 2026, the latest employee count at Hallmark is 17419.

What is the annual revenue of Hallmark?

Annual revenue of Hallmark is between $100M and $500M as on Dec 31, 2015

Where does Hallmark rank among its competitors?

Hallmark ranks 1st amongst 865 active competitors, of which 3 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Thibaut, which secured an undisclosed amount in May, 2026.

Who are the top competitors of Hallmark?

Hallmark's top competitors include Skylar, Goose Creek and Visual Comfort. Among them, Thibaut secured the most recent funding round in May, 2026.

Hallmark - 2026 Company Profile, Team, Competitors & Financials

Hallmark is an unfunded company based in Kansas City (United States), founded in 2009. It operates as a Designer and retailer of greeting cards, gifts, and home decor. Hallmark has not raised any funding yet. The company has 865 active competitors, including 3 funded and 56 that have exited. Its top competitors include companies like Skylar, Goose Creek and Visual Comfort.

Company Details

Designer and retailer of greeting cards, gifts, and home decor. The company offers a wide selection of cards for various occasions, including birthdays, weddings, and holidays. Its product line also encompasses gifts, gift wrap, home décor items, and ornaments. A significant portion of the business involves personalized options, allowing customers to customize cards and other items. The company also operates a rewards program and offers online and in-store shopping experiences.

Website: www.hallmark.com/
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Key Metrics

Founded Year

2009

Location

Kansas City, United States

Stage

Unfunded

Ranked

1^st among 865 active competitors

Annual Revenue

$100M - $500M as on Dec 31, 2015

Employee Count

17,419 as on Jun 30, 2026

Investment & Acquisitions

Feeln & 4 more

Similar Companies

Baccarat & 1122 more

View Hallmark's full profile

Hallmark is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CROWN MEDIA HOLDINGS INC CIN: 1103837 , United States, Active	Dec 14, 1999	$100M - $500M (As on Dec 31, 2015)	236 (As on Dec 31, 2015)	-

Hallmark has not raised any funding rounds yet.

Hallmark's employee count trend

Hallmark has 17,419 employees as of Jun 26. Here is Hallmark's employee count trend over the years:

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Top competitors of Hallmark include Skylar, Goose Creek and Visual Comfort. Here is the list of Top 10 competitors of Hallmark, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hallmark 2009, Kansas City (United States), Unfunded	Designer and retailer of greeting cards, gifts, and home decor	-	-	63/100
2nd	Skylar 2017, Los Angeles (United States), Acquired	Clean, California-inspired fragrances crafted with conscious formulas for a modern lifestyle	$11M	Kaktus Capital, FirstMark & 5 others	56/100
3rd	Goose Creek 1998, Libertyville (United States), Late Stage	Home fragrance and body care products for memorable, comforting experiences	$50M	Coreadvisors	52/100
4th	Visual Comfort 1955, Houston (United States), Acquired	Designer and manufacturer of high-end lighting fixtures and systems	-	Leonard Green and Partners, Goldman Sachs Asset Management ... & 2 others	52/100
5th	Thibaut 1886, Newark (United States), Acquired	Designer and manufacturer of high-end wallcoverings, fabrics, and furniture	-	Gladstone Investment, Norwest Equity Partners ... & 2 others	51/100
6th	Waterford 1783, Wall Township (United States), Acquired	Luxury crystalware, glassware, and home decor for elegant living	$72.6M	Corporate Partners	47/100
7th	Mr. Christmas 1933, Memphis (United States), Funding Raised	Internet platform offering multi-category home decor items	-	CYwP Funds, Sachs Capital & 1 others	45/100
8th	Gemmy 1984, Dallas (United States), Unfunded	Trendsetting leader in seasonal decor, gifts, and innovative lighting	-	-	44/100
9th	Georg Jensen 1904, New York City (United States), Acquired	Retailer of home decor items including jewelry and metal goods	-	-	43/100
10th	VIETRI 1983, Hillsborough (United States), Unfunded	Handcrafted Italian dinnerware and home décor for effortless gifting	-	-	43/100

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Hallmark has made 1 investments in companies including Greenwich Workshop. Hallmark has also acquired 4 companies including Feeln and DaySpring.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
-	Investments	Greenwich Workshop	1972	Seymour (United States)
Mar 30, 2012	Acquisition	Feeln	2007	Los Angeles (United States)
Jul 21, 1999	Acquisition	DaySpring	1971	Siloam Springs (United States)