When was HappyFresh founded?

HappyFresh was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is HappyFresh located?

HappyFresh is headquartered in Jakarta, Indonesia. It is registered at 140 One Pacific Place Building, Floor 10, Room No. 1001, Sukhumvit Road, Khlong Toei Sub-district, Khlong Toei District, Bangkok.

Who is the current CEO of HappyFresh?

Markus Bihler of HappyFresh. They have also founded 1 company.

How many employees does HappyFresh have?

As of Jun 30, 2026, the latest employee count at HappyFresh is 403.

Is HappyFresh a funded company?

HappyFresh is a funded company, having raised a total of $97M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 10, 2015.

When was the latest funding round of HappyFresh?

HappyFresh's latest funding was a $***** Conventional Debt round on Sep 22, 2022, with participation from 3 investors.

What is the annual revenue of HappyFresh?

Annual revenue of HappyFresh is between $1M and $10M as on Dec 31, 2019

Where does HappyFresh rank among its competitors?

HappyFresh ranks 2nd amongst 47 active competitors, of which 8 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Astro, which secured $51.9M in Sep, 2025.

Who are the top competitors of HappyFresh?

HappyFresh's top competitors include Astro, Cosmart and Segari. Among them, Astro secured the most recent funding round in September, 2025.

HappyFresh - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

HappyFresh is an app-based platform to avail on-demand hyperlocal grocery delivery services. Users can browse through menus and order goods from partner supermarkets/stores. A trained personal shopper selects/picks up the order and is fulfilled by a professional grocery courier. Its mobile app is available for iOS and Android devices.

Website: www.happyfresh.com
Social
Email ID: *****@happyfresh.com
Phone Number: +62 **********
Registered Address: 140 One Pacific Place Building, Floor 10, Room No. 1001, Sukhumvit Road, Khlong Toei Sub-district, Khlong Toei District, Bangkok

Key Metrics

Founded Year

2014

Location

Jakarta, Indonesia

Stage

Series D

Total Funding

$97M in 8 rounds

Latest Funding Round

Conventional Debt, Sep 22, 2022, $*****

Investors

Grab & 27 more

Ranked

2^nd among 47 active competitors

Annual Revenue

$1M - $10M as on Dec 31, 2019

Employee Count

403 as on Jun 30, 2026

Similar Companies

Shipt & 1388 more

View HappyFresh's full profile

HappyFresh is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Happy Fresh (Thailand) Company Limited CIN: 105558079231 , Indonesia, Active	May 13, 2005	$1M - $10M (As on Dec 31, 2019)	-	-

HappyFresh has raised a total funding of $97M over 8 rounds. Its first funding round was on Mar 10, 2015. Its latest funding round was a Conventional Debt round on Sep 22, 2022 for $*****. 3 investors participated in its latest round. HappyFresh has 28 institutional investors.

Here is the list of recent funding rounds of HappyFresh:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 22, 2022	8214989	Conventional Debt	3485588	9996348	3988944	8568632
Sep 21, 2022	8581004	Series D	2923297	9203854	3326626	2939053
Jul 26, 2021	8020146	Series D	7189850	8611088	Naver Financial	Mirae Asset & 3 more

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View details of HappyFresh's funding rounds and investors

The founders of HappyFresh are Fajar A Budiprasetyo and Markus Bihler. Markus Bihler is the CEO of HappyFresh.

Here are the details of HappyFresh's key team members:

Fajar A Budiprasetyo: Co-Founder & CTO of HappyFresh and founder of 4 other companies, including happyfresh.co.th, Happy Recipe and BLINC.
Contact Info: 4 email addresses
Markus Bihler: Co-Founder & CEO & Director of HappyFresh and founder of 1 other company.

View details of HappyFresh's Founder profiles and Board Members

HappyFresh's employee count trend

HappyFresh has 403 employees as of Jun 26. Here is HappyFresh's employee count trend over the years:

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Top competitors of HappyFresh include Astro, Cosmart and Segari. Here is the list of Top 10 competitors of HappyFresh, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Astro 2021, Jakarta (Indonesia), Series B	Online platform offering multi-category grocery supplies	$143M	Accel, Tiger Global Management & 10 others	73/100
2nd	HappyFresh 2014, Jakarta (Indonesia), Series D	App-based hyperlocal grocery delivery service	$97M	Samena Capital, Mirae Asset & 26 others	63/100
3rd	Cosmart 2022, Jakarta (Indonesia), Seed	App-based retail platform offering multi-category grocery products	$9M	HAVAIC, Endeavor & 12 others	56/100
4th	Segari 2020, Tangerang (Indonesia), Series B	Online platform offering multi-category grocery products	$39.5M	Beenext, SIG Venture Capital & 4 others	52/100
5th	Allofresh 2022, Jakarta (Indonesia), Funding Raised	Platform offering multi-category grocery supplies	-	Growtheum Capital Partners	46/100
6th	WarungSegar 2019, Pekanbaru (Indonesia), Unfunded	App-based platform offering a wide variety of grocery products	-	-	41/100
7th	Pasarnow 2019, Jakarta (Indonesia), Series A	Online platform offering multi-category grocery products	$12.8M	East Ventures, January Capital & 4 others	40/100
8th	Taniloka 2017, Surabaya (Indonesia), Unfunded	Online marketplace for agriculture products	-	-	38/100
9th	Jumaku.id 2016, Medan (Indonesia), Unfunded	Online retailer of grocery products	-	-	37/100
10th	Radius 2021, Semarang (Indonesia), Seed	Platform offering multi-category grocery supplies	$500K	Y Combinator, Cathexis Ventures	35/100