When was Hawthorne founded?

Hawthorne was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is Hawthorne located?

Hawthorne is headquartered in New York City, United States.

Who is the current CEO of Hawthorne?

Brian Jeong of Hawthorne. They have also founded 1 company.

How many employees does Hawthorne have?

As of Aug 31, 2026, the latest employee count at Hawthorne is 25.

Is Hawthorne a funded company?

Hawthorne is a funded company, having raised a total of $22.5M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 28, 2017.

When was the latest funding round of Hawthorne?

Hawthorne's latest funding was a $***** Series B round on Nov 03, 2021, with participation from 2 investors. Its primary sector is Beauty & Personal Care Products. In United States, the Beauty & Personal Care Products sector has seen $229M in funding in 2026 to date.

Where does Hawthorne rank among its competitors?

Hawthorne ranks 1st amongst 6 active competitors, only 1 of which is funded. Hawthorne, which secured $12M in Nov, 2021.

Who are the top competitors of Hawthorne?

Hawthorne's top competitors include Dr. Squatch Soap Co., Sioura and Blue Rhino Pill. Among them, Hawthorne secured the most recent funding round in November, 2021.

Hawthorne - 2026 Company Profile, Team, Funding & Competitors

Company Details

Internet first brand offering subscription-based mens grooming products. It takes inputs about user preferences through a quiz on their website and provides a tailor-made cologne. It claims to use attributes such as body chemistry & lifestyle data to present customers with personalized products. The company provides colognes, body wash, face cleansers, etc. The company claims that the product is free of sulfate, paraben, silicone, and cruelty.

Website: hawthorne.co
Social

Key Metrics

Founded Year

2016

Location

New York City, United States

Stage

Series B

Total Funding

$22.5M in 5 rounds

Latest Funding Round

Series B, Nov 03, 2021, $*****

Investors

Right Side Capital Management & 17 more

Ranked

1^st among 6 active competitors

Employee Count

25 as on Aug 31, 2026

View Hawthorne's full profile

Hawthorne has raised a total funding of $22.5M over 5 rounds. Its first funding round was on Sep 28, 2017. Its latest funding round was a Series B round on Nov 03, 2021 for $*****. 2 investors participated in its latest round. Hawthorne has 13 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Hawthorne:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 03, 2021	3400129	Series B	3899075	1630579	2358825	7229607
May 02, 2019	6344529	Series A	1520212	1134739	7996671	Comcast Ventures & 4 more
2018	4463	Seed	2967	5441	Right Side Capital Management	2463

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View details of Hawthorne's funding rounds and investors

The founders of Hawthorne is Brian Jeong. Brian Jeong is the CEO of Hawthorne.

Here are the details of Hawthorne's key team members:

Brian Jeong: Co-Founder & CEO of Hawthorne.
Contact Info: 1 email address

View details of Hawthorne's Founder profiles and Board Members

Hawthorne's employee count trend

Hawthorne has 25 employees as of Aug 26. Here is Hawthorne's employee count trend over the years:

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Top competitors of Hawthorne include Dr. Squatch Soap Co., Sioura and Blue Rhino Pill. Here is the list of Top 10 competitors of Hawthorne, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hawthorne 2016, New York City (United States), Series B	Internet first brand offering subscription-based mens grooming products	$22.5M	Founder Collective, Sinai Ventures & 16 others	64/100
2nd	Dr. Squatch Soap Co. 2013, Los Angeles (United States), Acquired	Internet first brand offering subscription-based grooming products for men	-	Litani Ventures, Guild Capital & 1 others	50/100
3rd	Sioura San Francisco (United States), Unfunded	Online retailer of women's suit sets, kurtas, kurtis, dresses, tops	-	-	24/100
4th	Blue Rhino Pill Pinedale (United States), Unfunded	Retailer of natural male enhancement supplements and herbal health products	-	-	16/100
5th	BHOLI by Vartika 2018, Sammamish (United States), Unfunded	Internet first brand offering handcrafted sarees	-	-	16/100
6th	Bholi Sarees 2018, Sammamish (United States), Unfunded	Internet first brand offering handcrafted sarees	-	-	16/100
7th	Callina 2012, San Francisco (United States), Deadpooled	Online poker and games platform with diverse options and secure transactions	-	-	15/100