When was hiyo founded?

hiyo was founded in 2020 and raised its 1st funding round 4 years after it was founded.

Where is hiyo located?

hiyo is headquartered in Los Angeles, United States.

How many employees does hiyo have?

As of Aug 31, 2026, the latest employee count at hiyo is 56.

Is hiyo a funded company?

hiyo is a funded company, having raised a total of $39.8M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 19, 2024.

When was the latest funding round of hiyo?

hiyo's latest funding was a $***** Series B round on Oct 02, 2026, with participation from 1 investor. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $746M in funding in 2026 to date.

Where does hiyo rank among its competitors?

hiyo ranks 1st amongst 48 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was hiyo, which secured $20.8M in Oct, 2026.

Who are the top competitors of hiyo?

hiyo's top competitors include Suja Organic, Suja Life and Mela Water. Among them, hiyo secured the most recent funding round in October, 2026.

hiyo - 2026 Company Profile, Team, Funding & Competitors

Company Details

Manufacturer of non-alcoholic functional seltzers with adaptogens, nootropics, and botanicals. The company formulates and sells beverages designed to provide stress relief and mood enhancement. It incorporates ingredients like ashwagandha, L-theanine, lion's mane, lemon balm, passion flower, and ginger in its products. The company offers various flavors and pack sizes through subscriptions and retail partnerships.

Website: drinkhiyo.com
Social

Key Metrics

Founded Year

2020

Location

Los Angeles, United States

Stage

Series B

Total Funding

$39.8M in 2 rounds

Latest Funding Round

Series B, Oct 02, 2026, $*****

Investors

Constellation Brands

Ranked

1^st among 48 active competitors

Employee Count

56 as on Aug 31, 2026

Similar Companies

Suja Life & 90 more

View hiyo's full profile

hiyo has raised a total funding of $39.8M over 2 rounds. Its first funding round was on Nov 19, 2024. Its latest funding round was a Series B round on Oct 02, 2026 for $*****. 1 investor participated in its latest round. hiyo has 1 institutional investor.

Here is the list of recent funding rounds of hiyo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 02, 2026	1985709	Series B	2652664	8487622	5697198	3496827
Nov 19, 2024	6076283	Series A	3922055	8060873	4799223	Constellation Brands

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View details of hiyo's funding rounds and investors

The founders of hiyo is George Youmans.

Here are the details of hiyo's key team members:

George Youmans: Co-Founder & CRO of hiyo.

View details of hiyo's Founder profiles and Board Members

hiyo's employee count trend

hiyo has 56 employees as of Aug 26. Here is hiyo's employee count trend over the years:

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Top competitors of hiyo include Suja Organic, Suja Life and Mela Water. Here is the list of Top 10 competitors of hiyo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	hiyo 2020, Los Angeles (United States), Series B	Manufacturer of non-alcoholic functional seltzers with adaptogens, nootropics, and botanicals	$39.8M	Constellation Brands	54/100
2nd	Suja Organic 2012, Oceanside (United States), Acquired	Online retailer of cold-pressed juices, wellness shots, and cleanse programs	-	Cohesive Capital, Cambridge Companies SPG	47/100
3rd	Suja Life 2011, Oceanside (United States), Public	Provider of organic and cold-pressed juices and shots	$312K	-	45/100
4th	Mela Water 2021, Aliso Viejo (United States), Acquired	Brand offering watermelon water	-	-	38/100
5th	Agua Bonita 2020, Hanford (United States), Funding Raised	Internet-first brand offering cold-pressed ready-to-drink juice	-	Village Capital, Aria Emiko & 7 others	38/100
6th	Raw Generation 2012, Long Branch (United States), Unfunded	Juice cleanses and weight loss systems for a healthier lifestyle	-	-	35/100
7th	Organic Press 2014, Dubai (United Arab Emirates), Funding Raised	Online retailer of juice	-	Creative Startups, Skoden Ventures & 1 others	35/100
8th	Little West 2005, Los Angeles (United States), Acquired	Internet first brand offering cold pressed juices	-	-	35/100
9th	Fierce Fruit 2018, Houston (United States), Unfunded	Offers fruit purees for craft brewing and homebrews	-	-	31/100
10th	The Fountain of Juice 2014, Harrisburg (United States), Unfunded	Fresh, locally sourced cold-pressed juices and wellness shots from Pennsylvania	-	-	27/100