Honest to Goodness - About the company
Honest to Goodness is an unfunded company based in Sydney (Australia), founded in 2002 by Matt Ward and Karen Ward. It operates as a Platform offering organic grocery products. Honest to Goodness has not raised any funding yet. The company has 22 active competitors. Its top competitors include companies like Organic Angels, Wholesome Hub and Naturely Shop.
Company Details
Platform offering organic grocery products. Its product offerings include baking & flours, sweets, drinks & beverages, breakfast & cereals, dried fruits, herbs & spices, oils & sauces, vinegar, rice & pasta, and more. The company also offers various recipes on the platforms.
- Website
- goodness.com.au
- Social
- Email ID
- *****@goodness.com.au
- Phone Number
- +61 **********
Key Metrics
Founded Year
2002
Location
Sydney, Australia
Stage
Unfunded
Ranked
14th among 22 active competitors
Employee Count
59 as on May 31, 2026
Investment & Acquisitions
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Honest to Goodness's funding and investors
Honest to Goodness has not raised any funding rounds yet.
Honest to Goodness' founders and board of directors
Founder? Claim ProfileThe founders of Honest to Goodness are Matt Ward and Karen Ward.
Here are the details of Honest to Goodness' key team members:
- Matt Ward: Founder & Owner & Managing Director of Honest to Goodness.
- Karen Ward: Founder & Owner of Honest to Goodness.
View details of Honest to Goodness's Founder profiles and Board Members
Honest to Goodness' employee count trend
Honest to Goodness has 59 employees as of May 26. Here is Honest to Goodness's employee count trend over the years:
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Honest to Goodness's Competitors and alternates
Top competitors of Honest to Goodness include Organic Angels, Wholesome Hub and Naturely Shop. Here is the list of Top 10 competitors of Honest to Goodness, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Organic Angels 2006, Box Hill (Australia), Unfunded | Online retailer of organic fruits and vegetables | - | - | 32/100 |
2nd | Wholesome Hub 2016, Melbourne (Australia), Unfunded | Online retailer of organic products | - | - | 30/100 |
3rd | _1567566998574.png?devicePixelRatio=2&height=30&width=30){kind=logo} Naturely Shop 2018, Sydney (Australia), Unfunded | Online marketplace of organic products | - | - | 27/100 |
4th | Ceres Fair Food 2010, Melbourne (Australia), Unfunded | Online retailer of organic food products | - | - | 27/100 |
5th | Doorstep Organics 1989, Sydney (Australia), Unfunded | Online retailer of organic products | - | - | 26/100 |
6th | Holy Organic 2015, Epping (Australia), Unfunded | Online store for organic groceries | - | - | 24/100 |
7th | Perth Organics 2009, Caversham (Australia), Unfunded | Online platform to purchase organic products | - | - | 24/100 |
8th | Red Hill Fresh 2010, Mornington (Australia), Unfunded | Online retailer of organic products | - | - | 24/100 |
9th |  Bheeshma Organic 2021, Melbourne (Australia), Unfunded | Online retailer of organic vegetables and fruits | - | - | 24/100 |
10th | Frog Organic Boxes 2012, Hervey Bay (Australia), Unfunded | Online retailer of organic products | - | - | 24/100 |
14th |  Honest to Goodness 2002, Sydney (Australia), Unfunded | Platform offering organic grocery products | - | - | 24/100 |
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Honest to Goodness's Investments and acquisitions
Honest to Goodness has acquired Pimp My Salad. Honest to Goodness has not made any investments as of now.Reports related to Honest to Goodness
Here is the latest report on Honest to Goodness's sector:
News related to Honest to Goodness
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Honest to Goodness expands with new warehouse in SydneyMhdsupplychain•Mar 11, 2025•Honest to Goodness
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