When was Huel founded?

Huel was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Huel located?

Huel is headquartered in Tring, United Kingdom. It is registered at Unit 6 Icknield Way Industrial Estate, Icknield Way, Tring, United Kingdom, HP23 4RN.

Which legal entities is Huel associated with?

Huel is associated with HUEL LIMITED and 1 other.

How many employees does Huel have?

As of Aug 31, 2026, the latest employee count at Huel is 675.

Is Huel a funded company?

Huel is a funded company, having raised a total of $59M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 20, 2016.

How much is Huel worth?

The last known valuation of Huel was $***** as of Dec 01, 2022.

When was the latest funding round of Huel?

Huel's latest funding was a $***** Series B round on Nov 01, 2023, with participation from 1 investor.

What is the annual revenue of Huel?

Annual revenue of Huel is between £100M and £500M as on Jul 31, 2025

Where does Huel rank among its competitors?

Huel ranks 1st amongst 9 active competitors, none of which are funded.

Who are the top competitors of Huel?

Huel's top competitors include Yfood, Merchant Gourmet and Purition. Among them, Huel secured the most recent funding round in November, 2023.

Huel - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Huel an acquired company?

Huel got acquired by Danone on Mar 23, 2026.

Company Details

Manufacturer of plant based powdered meals and nutritional food products. The business produces various food items including meal replacement powders, ready to drink shakes, hot instant meals, and nutritional bars. These products are formulated to provide essential vitamins, minerals, proteins, carbohydrates, and fats. The offerings are designed for consumption as part of a balanced diet.

Website: huel.com
Social
Email ID: *****@help.huel.com
Registered Address: Unit 6 Icknield Way Industrial Estate, Icknield Way, Tring, United Kingdom, HP23 4RN

Key Metrics

Founded Year

2015

Location

Tring, United Kingdom

Stage

Acquired

Total Funding

$59M in 6 rounds

Latest Funding Round

Series B, Nov 01, 2023, $*****

Last Known Valuation

$***** as on Dec 01, 2022

Investors

Highland Europe & 11 more

Ranked

1^st among 9 active competitors

Annual Revenue

£100M - £500M as on Jul 31, 2025

Employee Count

675 as on Aug 31, 2026

Similar Companies

Kate Farms & 94 more

Exit Details

Acquired by Danone (Mar 23, 2026)

View Huel's full profile

Huel is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HUEL GMBH CIN: 0694.926.311 , Belgium, Active	Apr 01, 2018	-	-	-
HUEL LIMITED CIN: 7907551 , Germany, Active	Jan 11, 2012	£100M - £500M (As on Jul 31, 2025)	42 (As on Jan 31, 2019)

Huel got acquired by Danone on Mar 23, 2026 at an acquisition amount of $*****.

Click here to take a look at Huel's acquisition in detail

Huel has raised a total funding of $59M over 6 rounds. Its first funding round was on Jun 20, 2016. Its latest funding round was a Series B round on Nov 01, 2023 for $*****. 1 investor participated in its latest round. Huel has 4 institutional investors and 8 angel investors.

Here is the list of recent funding rounds of Huel:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 01, 2023	6308459	Series B	3897586	4787067	1408823	4467635
Oct 14, 2022	3857245	Series B	2138196	6882564	9481587	Grace Beverley & 3 more
Mar 26, 2021	7478465	Series A	5213143	7414423	5811611	1910616

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View details of Huel's funding rounds and investors

The founders of Huel is James Collier. James McMaster is the CEO of Huel.

Here are the details of Huel's key team members:

James Collier: Former Co-Founder of Huel.
Contact Info: 1 email address
James McMaster: CEO of Huel.

Huel's Board of Directors

Huel's board has 6 active members. Clive Stephen Sanford, James Robert Mcmaster, Julian Hearn and David Di Cello are part of team and Stanislas Laurent and Robyn Perriss are independent board members.

Here is the list of Huel's board of directors:

Name	Type	Representing	Status	Duration
Julian Hearn	Team	-	Current	14y 8m
bvcitph	Team	-	Current	1y 2m
drqbkyc	Team	-	Current	2y 5m
Clive Stephen Sanford	Investor	-	Current	9y 8m
civhj{x	Investor	-	Past	8y 8m
Stanislas Laurent	Independent board member	-	Current	7y 11m
nfspzuv	Independent board member	-	Current	3y 6m
nldumkx	Independent board member	-	Past	7y 2m
gtpoap{	Independent board member	-	Past	9y 7m

View details of Huel's Founder profiles and Board Members

Huel's employee count trend

Huel has 675 employees as of Aug 26. Here is Huel's employee count trend over the years:

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Top competitors of Huel include Yfood, Merchant Gourmet and Purition. Here is the list of Top 10 competitors of Huel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Huel 2015, Tring (United Kingdom), Acquired	Manufacturer of plant based powdered meals and nutritional food products	$59M	Highland Europe, A-Rod & 10 others	70/100
2nd	Yfood 2015, London (United Kingdom), Unfunded	Manufacturer of ready-to-drink and powdered meal replacements	-	-	39/100
3rd	Merchant Gourmet 1994, London (United Kingdom), Acquired	Platform offering plant-based ready-to-eat food pouches	-	-	36/100
4th	Purition 2012, Shrewsbury (United Kingdom), Unfunded	Manufactures protein shake mix products	-	-	29/100
5th	Counterweight 2000, London (United Kingdom), Unfunded	Program for type 2 diabetes remission	-	-	28/100
6th	The New You Plan 2010, Portadown (United Kingdom), Unfunded	Brand of diet shakes	-	-	20/100
7th	Nourish by Jane Clarke 2015, London (United Kingdom), Unfunded	Platform offering natural alternative for meal replacements	-	-	16/100
8th	Blooming Good Food 2020, Leeds (United Kingdom), Unfunded	Platform offering plant-based food products	-	-	16/100
9th	Slim & Save 2008, Stockton on Tees (United Kingdom), Deadpooled	Online retailer and brand of meal replacement products	-	-	15/100
10th	Upload Nutrition 2022, London (United Kingdom), Unfunded	Provider of a nutritionally balanced complete meal shake	-	-	12/100