When was Iconic founded?

Iconic was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Where is Iconic located?

Iconic is headquartered in New Orleans, United States. It is registered at Santa Monica, California.

How many employees does Iconic have?

As of May 31, 2026, the latest employee count at Iconic is 5.

Is Iconic a funded company?

Iconic is a funded company, having raised a total of $15.9M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 02, 2015.

When was the latest funding round of Iconic?

Iconic's latest funding was a $***** Series A round on Mar 04, 2020, with participation from 0 investor. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $531M in funding in 2026 to date.

Where does Iconic rank among its competitors?

Iconic ranks 12th amongst 171 active competitors, of which 26 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Berri Organics, which secured $1M in Jul, 2025.

Who are the top competitors of Iconic?

Iconic's top competitors include Liquid I.V., OWYN and Dyla Brands. Among them, Berri Organics secured the most recent funding round in July, 2025.

Iconic - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of grass-fed protein powders and ready-to-drink beverages. It sources its ingredients from high-quality partners, ensuring products are non-GMO, lactose-free, gluten-free, soy-free, hormone-free, and pesticide-free. The protein is ethically sourced and the products are lightly sweetened with natural sweeteners. The company offers a variety of flavors and also provides recipes for incorporating its products into meals and snacks. It focuses on providing clean, functional fuel for consumers.

Website: www.drinkiconic.com/
Social
Email ID: *****@drinkiconic.com
Registered Address: Santa Monica, California

Key Metrics

Founded Year

2011

Location

New Orleans, United States

Stage

Series A

Total Funding

$15.9M in 6 rounds

Latest Funding Round

Series A, Mar 04, 2020, $*****

Investors

KarpReilly & 9 more

Ranked

12^th among 171 active competitors

Employee Count

5 as on May 31, 2026

Similar Companies

Liquid I.V. & 608 more

View Iconic's full profile

Iconic is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BE WELL NUTRITION, INC. CIN: 454510300 , United States, Active	Jul 22, 2015	-	8 (As on Dec 31, 2022)	-

Iconic has raised a total funding of $15.9M over 6 rounds. Its first funding round was on Aug 02, 2015. Iconic has 6 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Iconic:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 04, 2020	4218754	Series A	3027160	4359541	7079820	2474766
Sep 13, 2017	3507979	Series A	2905112	1372208	9128293	Bill Moses & 3 more
Aug 22, 2017	6954269	Series A	8656512	6937082	6684853	8213375

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View details of Iconic's funding rounds and investors

The founders of Iconic is Billy Bosch.

Here are the details of Iconic's key team members:

Billy Bosch: CVO, Founder, Board Member of Iconic.
Contact Info: 1 email address

View details of Iconic's Founder profiles and Board Members

Iconic's employee count trend

Iconic has 5 employees as of May 26. Here is Iconic's employee count trend over the years:

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Top competitors of Iconic include Liquid I.V., OWYN and Dyla Brands. Here is the list of Top 10 competitors of Iconic, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Liquid I.V. 2012, Los Angeles (United States), Acquired	Powdered hydration solutions to elevate vitality with a focus on impact	$15.5M	Gary Vaynerchuk, Steve Aoki & 14 others	64/100
2nd	OWYN 2016, Fairfield (United States), Acquired	Vegan plant-based protein products: shakes, powders, subscriptions for optimal nutrition	$10M	Purchase Capital, Powerplant Ventures & 8 others	52/100
3rd	Dyla Brands 2015, New York City (United States), Acquired	Produces organic and natural beverages	-	Rhea Capital Management, Maguire Venture Capital	51/100
4th	Alani Nutrition 2018, Louisville (United States), Acquired	Manufacturer of nutritional supplements and fitness products	-	-	48/100
5th	Premier Nutrition 1997, San Francisco (United States), Acquired	Manufacturer of ready-to-drink shakes, powders, and nutritional bars	-	-	48/100
6th	De La Calle 2020, Los Angeles (United States), Series A	Internet first brand of Juices	$7M	DrinkPAK, KarpReilly & 1 others	45/100
7th	Ensure 1997, North Chicago (United States), Unfunded	Nutrition drinks and shakes for adults, promoting health, energy, and well-being	-	-	44/100
8th	Rockstar Energy Drink 2001, Los Angeles (United States), Acquired	Manufacturer of energy drinks designed to fuel active and bold lifestyles	-	Human Capital Development	44/100
9th	Berri Organics 2015, El Segundo (United States), Series A	Internet-first brand of nutrition drink products	$8.43M	-	42/100
10th	GoodBelly 2006, Boulder (United States), Series A	Brand of nutrition drinks & supplements	$36.2M	Maveron, Emil Capital & 2 others	42/100
12th	Iconic 2011, New Orleans (United States), Series A	Provider of grass-fed protein powders and ready-to-drink beverages	$15.9M	KarpReilly, AF Ventures & 8 others	41/100