When was Iconic founded?

Iconic was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Where is Iconic located?

Iconic is headquartered in New Orleans, United States. It is registered at Santa Monica, California.

How many employees does Iconic have?

As of Sep 30, 2026, the latest employee count at Iconic is 6.

Is Iconic a funded company?

Iconic is a funded company, having raised a total of $15.9M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 02, 2015.

When was the latest funding round of Iconic?

Iconic's latest funding was a $***** Series A round on Mar 04, 2020, with participation from 0 investor. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $866M in funding in 2026 to date.

Where does Iconic rank among its competitors?

Iconic ranks 13th amongst 202 active competitors, of which 27 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Berri Organics, which secured $1M in Jul, 2025.

Who are the top competitors of Iconic?

Iconic's top competitors include Liquid I.V., OWYN and Alani Nutrition. Among them, Berri Organics secured the most recent funding round in July, 2025.

Iconic - 2026 Company Profile, Funding & Competitors

Iconic is a series A company based in New Orleans (United States), founded in 2011. It operates as a Provider of grass-fed protein powders and ready-to-drink beverages. Iconic has raised $15.9M in funding from KarpReilly and New Orleans BioInnovation Center. The company has 202 active competitors, including 27 funded and 19 that have exited. Its top competitors include companies like Liquid I.V., OWYN and Alani Nutrition.

Company Details

Provider of grass-fed protein powders and ready-to-drink beverages. It sources its ingredients from high-quality partners, ensuring products are non-GMO, lactose-free, gluten-free, soy-free, hormone-free, and pesticide-free. The protein is ethically sourced and the products are lightly sweetened with natural sweeteners. The company offers a variety of flavors and also provides recipes for incorporating its products into meals and snacks. It focuses on providing clean, functional fuel for consumers.

Website: www.drinkiconic.com/
Social
Email ID: *****@drinkiconic.com
Registered Address: Santa Monica, California

Key Metrics

Founded Year

2011

Location

New Orleans, United States

Stage

Series A

Total Funding

$15.9M in 6 rounds

Latest Funding Round

Series A, Mar 04, 2020, $*****

Investors

KarpReilly & 9 more

Ranked

13^th among 202 active competitors

Employee Count

6 as on Sep 30, 2026

Similar Companies

Liquid I.V. & 776 more

View Iconic's full profile

Iconic is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
BE WELL NUTRITION, INC. CIN: 454510300 , United States, Active	Jul 22, 2015	-	8 (As on Dec 31, 2022)	-

Iconic has raised a total funding of $15.9M over 6 rounds. Its first funding round was on Aug 02, 2015. Iconic has 6 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Iconic:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 04, 2020	1536692	Series A	3581197	6008697	1349685	1448793
Sep 13, 2017	9228076	Series A	8643216	3167183	7058954	Bill Moses & 3 more
Aug 22, 2017	3461174	Series A	3772258	6183493	8436517	8432287

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Iconic's employee count trend

Iconic has 6 employees as of Sep 26. Here is Iconic's employee count trend over the years:

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Top competitors of Iconic include Liquid I.V., OWYN and Alani Nutrition. Here is the list of Top 10 competitors of Iconic, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Liquid I.V. 2012, Los Angeles (United States), Acquired	Powdered hydration solutions to elevate vitality with a focus on impact	$15.5M	Gary Vaynerchuk, Steve Aoki & 14 others	66/100
2nd	OWYN 2016, Fairfield (United States), Acquired	Vegan plant-based protein products: shakes, powders, subscriptions for optimal nutrition	$10M	Powerplant Ventures, Purchase Capital & 8 others	58/100
3rd	Alani Nutrition 2018, Louisville (United States), Acquired	Manufacturer of nutritional supplements and fitness products	-	-	52/100
4th	De La Calle 2020, Los Angeles (United States), Series A	Internet first brand of Juices	$7M	DrinkPAK, KarpReilly & 1 others	48/100
5th	Kencko 2015, New York City (United States), Series A	Brand of energy drink	$13.5M	Max Ventures, LocalGlobe & 27 others	48/100
6th	Ensure 1997, North Chicago (United States), Unfunded	Nutrition drinks and shakes for adults, promoting health, energy, and well-being	-	-	45/100
7th	Premier Nutrition 1997, San Francisco (United States), Acquired	Manufacturer of ready-to-drink shakes, powders, and nutritional bars	-	Hummingbird Equity Partners	43/100
8th	Berri Organics 2015, El Segundo (United States), Series A	Internet-first brand of nutrition drink products	$8.43M	-	42/100
9th	Rockstar Energy Drink 2001, Los Angeles (United States), Acquired	Manufacturer of energy drinks designed to fuel active and bold lifestyles	-	Human Capital Development	42/100
10th	Boost 1995, Michigan City (United States), Unfunded	Nutritional drinks and shakes for adults to support daily nutritional needs	-	-	40/100
13th	Iconic 2011, New Orleans (United States), Series A	Provider of grass-fed protein powders and ready-to-drink beverages	$15.9M	KarpReilly, AF Ventures & 8 others	39/100