When was Iconic founded?

Iconic was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Where is Iconic located?

Iconic is headquartered in New Orleans, United States. It is registered at Santa Monica, California.

How many employees does Iconic have?

As of Dec 31, 2022, Iconic has 8 employees, reflecting a 20% year-over-year decline in headcount.

Is Iconic a funded company?

Iconic is a funded company, having raised a total of $15.9M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 02, 2015.

When was the latest funding round of Iconic?

Iconic's latest funding was a $***** Series A round on Mar 04, 2020, with participation from 0 investor. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $162M in funding in 2026 to date.

Where does Iconic rank among its competitors?

Iconic ranks 9th amongst 157 active competitors, of which 25 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was OWYN, which secured an undisclosed amount in Jul, 2022.

Who are the top competitors of Iconic?

Iconic's top competitors include Liquid I.V., OWYN and Alani Nutrition. Among them, OWYN secured the most recent funding round in July, 2022.

Iconic - 2026 Company Profile, Team, Funding & Competitors

Iconic is a series A company based in New Orleans (United States), founded in 2011 by Billy Bosch. It operates as a Provider of grass-fed protein powders and ready-to-drink beverages. Iconic has raised $15.9M in funding from KarpReilly and New Orleans BioInnovation Center. The company has 157 active competitors, including 25 funded and 18 that have exited. Its top competitors include companies like Liquid I.V., OWYN and Alani Nutrition.

Company Details

Provider of grass-fed protein powders and ready-to-drink beverages. It sources its ingredients from high-quality partners, ensuring products are non-GMO, lactose-free, gluten-free, soy-free, hormone-free, and pesticide-free. The protein is ethically sourced and the products are lightly sweetened with natural sweeteners. The company offers a variety of flavors and also provides recipes for incorporating its products into meals and snacks. It focuses on providing clean, functional fuel for consumers.

Website: www.drinkiconic.com/
Social
Email ID: *****@drinkiconic.com
Registered Address: Santa Monica, California

Key Metrics

Founded Year

2011

Location

New Orleans, United States

Stage

Series A

Total Funding

$15.9M in 6 rounds

Latest Funding Round

Series A, Mar 04, 2020, $*****

Investors

KarpReilly & 9 more

Ranked

9^th among 157 active competitors

Employee Count

8 as on Dec 31, 2022

Similar Companies

Liquid I.V. & 544 more

View Iconic's full profile

Iconic is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BE WELL NUTRITION, INC. CIN: 454510300 , United States, Active	Jul 22, 2015	-	8 (As on Dec 31, 2022)	-

Iconic has raised a total funding of $15.9M over 6 rounds. Its first funding round was on Aug 02, 2015. Iconic has 6 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Iconic:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 04, 2020	8926721	Series A	2879606	1460229	9274712	8387616
Sep 13, 2017	8025929	Series A	4272371	4581588	4551570	Bill Moses & 3 more
Aug 22, 2017	4939931	Series A	5294311	7977530	8557890	5529766

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View details of Iconic's funding rounds and investors

The founders of Iconic is Billy Bosch.

Here are the details of Iconic's key team members:

Billy Bosch: CVO, Founder, Board Member of Iconic.
Contact Info: 1 email address

View details of Iconic's Founder profiles and Board Members

Iconic's employee count trend

Iconic has 8 employees as of Dec 22. The total employee count is 20.0% lower than what it was in Dec 21. Here is Iconic's employee count trend over the years:

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Top competitors of Iconic include Liquid I.V., OWYN and Alani Nutrition. Here is the list of Top 10 competitors of Iconic, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Liquid I.V. 2012, Los Angeles (United States), Acquired	Powdered hydration solutions to elevate vitality with a focus on impact	$15.5M	Gary Vaynerchuk, Steve Aoki & 14 others	63/100
2nd	OWYN 2016, Fairfield (United States), Acquired	Vegan plant-based protein products: shakes, powders, subscriptions for optimal nutrition	$10M	Powerplant Ventures, Purchase Capital & 8 others	63/100
3rd	Alani Nutrition 2018, Louisville (United States), Acquired	Manufacturer of nutritional supplements and fitness products	-	-	53/100
4th	Dyla Brands 2015, New York City (United States), Acquired	Produces organic and natural beverages	-	Rhea Capital Management, Maguire Venture Capital	51/100
5th	GoodBelly 2006, Boulder (United States), Series A	Brand of nutrition drinks & supplements	$36.2M	Maveron, Emil Capital & 2 others	47/100
6th	Premier Nutrition 1997, San Francisco (United States), Acquired	Manufacturer of ready-to-drink shakes, powders, and nutritional bars	-	-	44/100
7th	Rockstar Energy Drink 2001, Los Angeles (United States), Acquired	Manufacturer of energy drinks designed to fuel active and bold lifestyles	-	Human Capital Development	41/100
8th	Eboost 2007, New York City (United States), Seed	Clean energy nutrition, health, and wellness supplements for peak performance	$140K	-	40/100
9th	Iconic 2011, New Orleans (United States), Series A	Provider of grass-fed protein powders and ready-to-drink beverages	$15.9M	KarpReilly, AF Ventures & 8 others	38/100
10th	Ready Nutrition 2012, Wexford (United States), Acquired	Internet first brand of nutrition drink	-	-	38/100