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Iduna - About the company

Iduna is an unfunded company based in Varberg (Sweden), founded in 2005. It operates as a Jewelry retailer operating through its retail chains offering a range of gold, silver, and other jewelries. Iduna has not raised any funding yet. The company has 4 active competitors, including 2 that have exited. Its top competitors are Pandora, Glitter and Albrekts Guld.

Company Details

Iduna AB is a market leader in jewelry retail in Sweden, operating through its retail chains Guldfynd, Hallbergs Guld, and Albrekts Guld. The company offers a range of gold, silver, and other jewelry products. Additionally, it also provides various services such as customer support and product care.
Key Metrics
Founded Year
2005
Location
Varberg, Sweden
Stage
Unfunded
Ranked
Employee Count
266 as on Jul 01, 2024
Investment & Acquisitions
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Iduna's funding and investors

Iduna has not raised any funding rounds yet.

Iduna's founders and board of directors

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Iduna's employee count trend

Iduna has 266 employees as of Jul 24. Here is Iduna's employee count trend over the years:
Employee count trend for Iduna
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Iduna's Competitors and alternates

Top competitors of Iduna include Pandora, Glitter and Albrekts Guld. Here is the list of Top 10 competitors of Iduna, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Pandora
Pandora
1982, United States, Public
Chains providing hand-finished jewellery crafted from ethically sourced precious metals
-
59/100
2nd
Logo for Glitter
Glitter
1974, Sweden, Acquired
Retailer of jewelry, bags, wallets, sunglasses, and hair accessories
-
-
39/100
3rd
Logo for Iduna
Iduna
2005, Varberg (Sweden), Unfunded
Jewelry retailer operating through its retail chains offering a range of gold, silver, and other jewelries
-
-
26/100
4th
Logo for Albrekts Guld
Albrekts Guld
1977, Varberg (Sweden), Unfunded
Provider of customized outbound travel itineraries
-
-
23/100
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Iduna's Investments and acquisitions

Iduna has acquired 2 companies including Lyxxa and Kultajousi. Iduna has not made any investments as of now.

News related to Iduna

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