When was Interior Define founded?

Interior Define was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Interior Define located?

Interior Define is headquartered in Chicago, United States.

How many employees does Interior Define have?

As of Jul 31, 2026, the latest employee count at Interior Define is 66.

Is Interior Define a funded company?

Interior Define is a funded company, having raised a total of $26.2M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 2013.

When was the latest funding round of Interior Define?

Interior Define's latest funding was a $***** Venture Debt round on Jan 12, 2022, with participation from 1 investor.

Where does Interior Define rank among its competitors?

Interior Define ranks 2nd amongst 35 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Interior Define, which secured $30M in Jan, 2022.

Who are the top competitors of Interior Define?

Interior Define's top competitors include Joybird, Caba Design and FoxDen Decor. Among them, Interior Define secured the most recent funding round in January, 2022.

Interior Define - 2026 Company Profile, Team, Funding & Competitors

Interior Define is a series B company based in Chicago (United States), founded in 2012 by Rob Royer. It operates as an Internet-first brand of custom made furniture. Interior Define has raised $26.2M in funding from investors like Peterson Partners, Pritzker Group and Breakout Capital. The company has 35 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Joybird, Caba Design and FoxDen Decor.

Company Details

Interior Define is a made-to-order internet-first brand for multi-category furniture. Its catalog includes multiple designs of sofa and bed. The products are manufactured in China. The company has expanded to open offline experience stores in the USA.

Website: www.interiordefine.com/
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Key Metrics

Founded Year

2012

Location

Chicago, United States

Stage

Series B

Total Funding

$26.2M in 5 rounds

Latest Funding Round

Venture Debt, Jan 12, 2022, $*****

Investors

Peterson Partners & 20 more

Ranked

2^nd among 35 active competitors

Employee Count

66 as on Jul 31, 2026

Similar Companies

Tylko & 94 more

View Interior Define's full profile

Interior Define has raised a total funding of $26.2M over 5 rounds. Its first funding round was on Apr 2013. Its latest funding round was a Venture Debt round on Jan 12, 2022 for $*****. 1 investor participated in its latest round. Interior Define has 20 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Interior Define:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 12, 2022	3087261	Venture Debt	8117842	9159445	2726892	7874182
Mar 08, 2018	4635238	Series B	4837864	6147280	2498667	Peterson Partners & 2 more
May 09, 2017	2090375	Series A	1096474	7841616	Breakout Capital	Pritzker Group & 1 more

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View details of Interior Define's funding rounds and investors

The founders of Interior Define is Rob Royer.

Here are the details of Interior Define's key team members:

Rob Royer: Founder of Interior Define.

View details of Interior Define's Founder profiles and Board Members

Interior Define's employee count trend

Interior Define has 66 employees as of Jul 26. Here is Interior Define's employee count trend over the years:

Employee count trend for Interior Define

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Top competitors of Interior Define include Joybird, Caba Design and FoxDen Decor. Here is the list of Top 10 competitors of Interior Define, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Joybird 2014, Los Angeles (United States), Acquired	Custom furniture and home decor for original, high-quality living spaces	-	-	47/100
2nd	Interior Define 2012, Chicago (United States), Series B	Internet-first brand of custom made furniture	$26.2M	Fifth Wall, Chaifetz Group & 19 others	45/100
3rd	Caba Design 2017, San Leandro (United States), Funding Raised	Private label brand of furniture	-	Alpha Edison, Everywhere & 5 others	33/100
4th	FoxDen Decor 2013, El Paso (United States), Unfunded	Internet-first brand of home furniture	-	-	26/100
5th	Stitchroom 2018, Brooklyn (United States), Funding Raised	Online platform offering custom-made home furnishing products	-	Magic Fund	25/100
6th	Amish Tables 1995, Plymouth (United States), Unfunded	Handcrafted Amish furniture for dining, bedroom, living, and office spaces	-	-	25/100
7th	Elpaso Import Co 1985, El Paso (United States), Unfunded	A retail company for handcrafted furnishings and decor items	-	-	24/100
8th	Vermont Farm Table 2008, Burlington (United States), Seed	Vermont Farm Table: Handcrafted custom tables for residential, commercial, and trade	$1.32M	-	24/100
9th	CabinetNow 2008, San Francisco (United States), Unfunded	Custom cabinet doors, drawer fronts, boxes, and RTA cabinets, made in USA	-	-	24/100
10th	HelloBaru 2019, New York City (United States), Funding Raised	Internet-first brand offering furniture	-	Northeast Ohio Student Venture Fund, Fulcrum Ventures ... & 1 others	23/100