Where is Jera located?

Jera is headquartered in London, United Kingdom.

How many employees does Jera have?

As of Jul 31, 2026, the latest employee count at Jera is 9.

Where does Jera rank among its competitors?

Jera ranks 6th amongst 16 active competitors, none of which are funded.

Who are the top competitors of Jera?

Jera's top competitors include H&T Pawnbrokers, Borro and Evolution Money. Among them, Promarine Finance secured the most recent funding round in March, 2025.

Jera - 2026 Company Profile, Team & Competitors

Jera is an unfunded company based in London (United Kingdom), founded in 2022 by Lily Feng. It operates as a Provider of data-driven fine wine valuation and asset-based lending services. Jera has not raised any funding yet. The company has 16 active competitors, including 2 that have exited. Its top competitors include companies like H&T Pawnbrokers, Borro and Evolution Money.

Company Details

Provider of data-driven fine wine valuation and asset-based lending services. The platform offers secure, asset-based financial solutions to wine collectors and businesses. Short-term loans are provided, secured against fine wine collections, enabling clients to access necessary funds quickly. Services encompass real-time wine valuation, utilizing a proprietary engine, and premium shipping for wine collateral. This allows individual collectors and restaurant owners to generate liquidity from their fine wines for various financial goals.

Key Metrics

Founded Year

2022

Location

London, United Kingdom

Stage

Unfunded

Ranked

6^th among 16 active competitors

Employee Count

9 as on Jul 31, 2026

Similar Companies

H&T Pawnbrokers & 86 more

View Jera's full profile

Jera has not raised any funding rounds yet.

The founders of Jera is Lily Feng.

Here are the details of Jera's key team members:

Lily Feng: Co-Founder of Jera and founder of 1 other company.

View details of Jera's Founder profiles and Board Members

Jera's employee count trend

Jera has 9 employees as of Jul 26. Here is Jera's employee count trend over the years:

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Top competitors of Jera include H&T Pawnbrokers, Borro and Evolution Money. Here is the list of Top 10 competitors of Jera, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	H&T Pawnbrokers 1897, Sutton (United Kingdom), Acquired	In-store and online personal loans and pawn loans	-	BlackRock, Rutland Partners	51/100
2nd	Borro 2008, New York City (United States), Acquired	Online platform for asset-backed loans	$90M	Eden Ventures, Rocket Internet & 20 others	48/100
3rd	Evolution Money 2012, Manchester (United Kingdom), Unfunded	Provider of secured homeowner loans and debt consolidation loan services	-	-	41/100
4th	Yellow Brick Mortgages 2018, United Kingdom, Unfunded	Platform offering financing solutions	-	-	35/100
5th	Loans 2 Go 2002, London (United Kingdom), Unfunded	Platform for loans against vehicle	-	-	30/100
6th	Jera 2022, London (United Kingdom), Unfunded	Provider of data-driven fine wine valuation and asset-based lending services	-	-	27/100
7th	BZ 2023, London (United Kingdom), Funding Raised	Provider of asset backed lending solutions	-	-	24/100
8th	Bmsamuels 2003, London (United Kingdom), Unfunded	Platform offering lending solutions	-	-	23/100
9th	Clearly Loans 2012, United Kingdom, Unfunded	Platform offering lending solutions	-	-	22/100
10th	Promarine Finance 1991, Hereford (United Kingdom), Funding Raised	Provider of marine mortgages and boat financing solutions	-	Secure Trust Bank	18/100