Joe & The Juice - About the company
Joe & The Juice is an acquired company based in Copenhagen (Denmark), founded in 2002 by Kaspar Basse. It operates as a Retail chain for juice bars. Joe & The Juice has raised $322M in funding from General Atlantic and Valedo, with last known valuation of $*****. The company has 12 active competitors, including 3 that have exited. Its top competitors include companies like YUM! Brands, Jensens Bofhus and Monarch.
Company Details
Joe & The Juice is a food and beverage retail chain with stores located in 13 countries and currently expanding in Norway and Sweden. Their products include signature juices, shakes, coffee, sandwiches and meal bags.
- Website
- www.joejuice.com/
- Social
- Registered Address
- Østergade 26, 1100 Copenhagen K
Key Metrics
Founded Year
2002
Location
Copenhagen, Denmark
Stage
Acquired
Total Funding
$322M in 12 rounds
Latest Funding Round
Last Known Valuation
$***** as on Dec 20, 2023
Investors
Ranked
1st among 12 active competitors
Annual Revenue
$100M - $500M as on Dec 31, 2025
Employee Count
3,096 as on Jun 30, 2026
Exit Details
Acquired by General Atlantic (Nov 13, 2023)
Legal entities associated with Joe & The Juice
Joe & The Juice is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
JOE & THE JUICE NORGE AS CIN: 911738066 , Norway, Active | Mar 06, 2013 | - | 237 (As on Dec 31, 2022) | |
JOE & THE JUICE A/S CIN: 26589355 , Denmark, Active | Jan 04, 2002 | $100M - $500M (As on Dec 31, 2025) | 637 (As on Dec 31, 2022) | |
JOE & THE JUICE HOLDING A/S CIN: 35527990 , Denmark, Active | Nov 10, 2013 | - | 4 (As on Nov 30, 2024) |
Joe & The Juice's acquisition details
Joe & The Juice got acquired by General Atlantic on Nov 13, 2023.
Click here to take a look at Joe & The Juice's acquisition in detail
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Joe & The Juice's funding and investors
Joe & The Juice has raised a total funding of $322M over 12 rounds. Its first funding round was on Nov 29, 2013. Joe & The Juice has 6 institutional investors.
Here is the list of recent funding rounds of Joe & The Juice:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 16, 2026 | 3180263 | Series A | 4667649 | 5501917 | 7021937 | 2312167 |
Jul 05, 2024 | 7749306 | Series A | 5221409 | 2449345 | 7746828 | 2138556 |
Dec 20, 2023 | 3878804 | Series A | 6733948 | 1754112 | 7661252 | 5756893 |
Access funding benchmarks and valuations. Sign up today!View details of Joe & The Juice's funding rounds and investors
Joe & The Juice's founders and board of directors
Founder? Claim ProfileThe founders of Joe & The Juice is Kaspar Basse.
Here are the details of Joe & The Juice's key team members:
- Kaspar Basse: Founder & CEO of Joe & The Juice.
Joe & The Juice's Board of Directors
Joe & The Juice's board has 2 active members. Emil Steel Bergander and Thomas Noroxe are independent board members.Here is the list of Joe & The Juice's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 4y 4m | |
zffigva | Independent board member | - | Current | 7y 3m |
View details of Joe & The Juice's Founder profiles and Board Members
Joe & The Juice's employee count trend
Joe & The Juice has 3,096 employees as of Jun 26. Here is Joe & The Juice's employee count trend over the years:
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Joe & The Juice's Competitors and alternates
Top competitors of Joe & The Juice include YUM! Brands, Jensens Bofhus and Monarch. Here is the list of Top 10 competitors of Joe & The Juice, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Joe & The Juice 2002, Copenhagen (Denmark), Acquired | Retail chain for juice bars | $322M | 73/100 | |
2nd | YUM! Brands 1997, Louisville (United States), Acquired | Restaurants chains | - | - | 69/100 |
3rd | Jensens Bofhus 1984, Odense (Denmark), Unfunded | Chain of restaurant serving multiple dishes | - | - | 36/100 |
4th | Chain of limited service restaurant | - | - | 34/100 | |
5th | Chain of stores offering deserts, juices, etc | $452K | 28/100 | ||
6th | Chain of limited service restaurant | - | 26/100 | ||
7th | Chain of limited service restaurant | - | - | 25/100 | |
8th | Send Flere Krydderier 2013, Copenhagen (Denmark), Funding Raised | Chain of limited service restaurant | - | 24/100 | |
9th | Provider of porridge-based meals and recipes | - | - | 24/100 | |
10th |  Street Food District 2018, Copenhagen (Denmark), Unfunded | Food and beverage industry, offering sales and marketing solutions in the hospitality and hosting sectors | - | - | 22/100 |
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Joe & The Juice's Investments and acquisitions
Joe & The Juice has made no investments or acquisitions yet.
Reports related to Joe & The Juice
Here is the latest report on Joe & The Juice's sector:
News related to Joe & The Juice
Filter this listMedia has covered Joe & The Juice for a total of 11 events in the last 1 year, 5 of them have been about company updates and 4 about partnerships.
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Aditya Birla partners with JOE & THE JUICE to launch cafe brand in IndiaLivemint•Feb 11, 2026•Joe & The Juice
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Lifeway Foods Partners with Joe & The Juice to Launch Limited-Edition ‘Trust Your Gut’ Functional SmoothiePerishableNews.com•Oct 31, 2025•Lifeway Foods, Joe & The Juice
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Restoration of Art Deco landmark completes as Joe & Juice signs upInsider Media•Oct 25, 2025•Joe & The Juice, KARREV
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Joe & The Juice opens new Bristol store, its first in South West UKInsider Media•Aug 13, 2025•Joe & The Juice
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