When was Joe & The Juice founded?

Joe & The Juice was founded in 2002 and raised its 1st funding round 11 years after it was founded.

Where is Joe & The Juice located?

Joe & The Juice is headquartered in Copenhagen, Denmark. It is registered at Østergade 26, 1100 Copenhagen K.

Who is the current CEO of Joe & The Juice?

Kaspar Basse of Joe & The Juice.

Which legal entities is Joe & The Juice associated with?

Joe & The Juice is associated with JOE & THE JUICE HOLDING A/S and 2 others.

How many employees does Joe & The Juice have?

As of Aug 31, 2026, the latest employee count at Joe & The Juice is 3239.

Is Joe & The Juice a funded company?

Joe & The Juice is a funded company, having raised a total of $322M across 12 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 29, 2013.

When was the latest funding round of Joe & The Juice?

Joe & The Juice's latest funding was a $***** Series A round on Apr 16, 2026, with participation from 0 investor.

What is the annual revenue of Joe & The Juice?

Annual revenue of Joe & The Juice is between $100M and $500M as on Dec 31, 2025

Where does Joe & The Juice rank among its competitors?

Joe & The Juice ranks 1st amongst 12 active competitors, none of which are funded.

Who are the top competitors of Joe & The Juice?

Joe & The Juice's top competitors include YUM! Brands, Jensens Bofhus and Monarch. Among them, Joe & The Juice secured the most recent funding round in April, 2026.

Joe & The Juice - 2026 Company Profile, Team, Funding, Competitors & Financials

Joe & The Juice is an acquired company based in Copenhagen (Denmark), founded in 2002 by Kaspar Basse. It operates as a Retail chain for juice bars. Joe & The Juice has raised $322M in funding from General Atlantic and Valedo, with last known valuation of $*****. The company has 12 active competitors, including 3 that have exited. Its top competitors include companies like YUM! Brands, Jensens Bofhus and Monarch.

Company Details

Joe & The Juice is a food and beverage retail chain with stores located in 13 countries and currently expanding in Norway and Sweden. Their products include signature juices, shakes, coffee, sandwiches and meal bags.

Website: www.joejuice.com/
Social
Registered Address: Østergade 26, 1100 Copenhagen K

Key Metrics

Founded Year

2002

Location

Copenhagen, Denmark

Stage

Acquired

Total Funding

$322M in 12 rounds

Latest Funding Round

Series A, Apr 16, 2026, $*****

Last Known Valuation

$***** as on Dec 20, 2023

Investors

General Atlantic & 5 more

Ranked

1^st among 12 active competitors

Annual Revenue

$100M - $500M as on Dec 31, 2025

Employee Count

3,239 as on Aug 31, 2026

Similar Companies

Basil & 237 more

Exit Details

Acquired by General Atlantic (Nov 13, 2023)

View Joe & The Juice's full profile

Joe & The Juice is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
JOE & THE JUICE NORGE AS CIN: 911738066 , Norway, Active	Mar 06, 2013	-	237 (As on Dec 31, 2022)
JOE & THE JUICE HOLDING A/S CIN: 35527990 , Denmark, Active	Nov 10, 2013	-	4 (As on Nov 30, 2024)
JOE & THE JUICE A/S CIN: 26589355 , Denmark, Active	Jan 04, 2002	$100M - $500M (As on Dec 31, 2025)	637 (As on Dec 31, 2022)

Joe & The Juice got acquired by General Atlantic on Nov 13, 2023.

Click here to take a look at Joe & The Juice's acquisition in detail

Joe & The Juice has raised a total funding of $322M over 12 rounds. Its first funding round was on Nov 29, 2013. Joe & The Juice has 6 institutional investors.

Here is the list of recent funding rounds of Joe & The Juice:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 16, 2026	8812567	Series A	9997139	8058776	5608693	5216079
Jul 05, 2024	8017395	Series A	7928234	8921040	7170777	7461819
Dec 20, 2023	4483292	Series A	3305071	7988210	2152599	2070286

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View details of Joe & The Juice's funding rounds and investors

The founders of Joe & The Juice is Kaspar Basse.

Here are the details of Joe & The Juice's key team members:

Kaspar Basse: Founder & CEO of Joe & The Juice.

Joe & The Juice's Board of Directors

Joe & The Juice's board has 2 active members. Thomas Noroxe and Emil Steel Bergander are independent board members.

Here is the list of Joe & The Juice's board of directors:

Name	Type	Representing	Status	Duration
Thomas Noroxe	Independent board member	-	Current	5y 2m
ehulfci	Independent board member	-	Current	9y 3m

View details of Joe & The Juice's Founder profiles and Board Members

Joe & The Juice's employee count trend

Joe & The Juice has 3,239 employees as of Aug 26. Here is Joe & The Juice's employee count trend over the years:

Employee count trend for Joe & The Juice

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Top competitors of Joe & The Juice include YUM! Brands, Jensens Bofhus and Monarch. Here is the list of Top 10 competitors of Joe & The Juice, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Joe & The Juice 2002, Copenhagen (Denmark), Acquired	Retail chain for juice bars	$322M	General Atlantic, Valedo & 4 others	73/100
2nd	YUM! Brands 1997, Louisville (United States), Acquired	Restaurants chains	-	-	69/100
3rd	Jensens Bofhus 1984, Odense (Denmark), Unfunded	Chain of restaurant serving multiple dishes	-	-	36/100
4th	Monarch 2000, Tarnby (Denmark), Acquired	Chain of limited service restaurant	-	-	34/100
5th	Paradise 2000, Copenhagen (Denmark), Early Stage	Chain of stores offering deserts, juices, etc	$452K	Executive Capital, PTC BV & 2 others	28/100
6th	KaffeFair 2006, Aalborg (Denmark), Funding Raised	Chain of limited service restaurant	-	Den Sociale Kapitalfond	26/100
7th	Send Flere Krydderier 2013, Copenhagen (Denmark), Funding Raised	Chain of limited service restaurant	-	Den Sociale Kapitalfond	24/100
8th	GROD 2011, Frederiksberg (Denmark), Unfunded	Provider of porridge-based meals and recipes	-	-	24/100
9th	Street Food District 2018, Copenhagen (Denmark), Unfunded	Food and beverage industry, offering sales and marketing solutions in the hospitality and hosting sectors	-	-	22/100
10th	Bellyfood 2019, Kolding (Denmark), Unfunded	Provider of organic blended tube feeding meals made from natural ingredients	-	-	21/100