Where is Jotex located?

Jotex is headquartered in Boras, Sweden.

How many employees does Jotex have?

As of Sep 30, 2026, the latest employee count at Jotex is 64.

Where does Jotex rank among its competitors?

Jotex ranks 3rd amongst 11 active competitors, none of which are funded.

Who are the top competitors of Jotex?

Jotex's top competitors include Hem, Svenska Hem and by Crea. Among them, Hem secured the most recent funding round in August, 2018.

Jotex - 2026 Company Profile, Team & Competitors

Company Details

Jotex is a manufacturer of home furnishing and decor items. They started as a mail-order company. Product categories they deal with include curtains, bedding, and carpets under the Jotex, Cape Cod, Hedda, Sense, Percale, Huntingdale, and J premium brand names. Their major market is Sweden which they claim accounts for 70 percent of their annual sales. Other markets include Norway and Finland. They launched their online site in 2002. The brand was acquired by the Ellos Group in 2004.

Website: www.jotex.se/
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Key Metrics

Founded Year

1963

Location

Boras, Sweden

Stage

Acquired

Ranked

3^rd among 11 active competitors

Employee Count

64 as on Sep 30, 2026

Similar Companies

Wakefit & 328 more

Exit Details

Acquired by Nordic Capital (Feb 25, 2013)

View Jotex's full profile

Jotex got acquired by Nordic Capital on Feb 25, 2013.

Click here to take a look at Jotex's acquisition in detail

Jotex has not raised any funding rounds yet.

Jotex's employee count trend

Jotex has 64 employees as of Sep 26. Here is Jotex's employee count trend over the years:

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Top competitors of Jotex include Hem, Svenska Hem and by Crea. Here is the list of Top 10 competitors of Jotex, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hem 2014, Stockholm (Sweden), Acquired	Internet-first brand of multi-category home improvement products	$5M	Verdane, ITV & 10 others	52/100
2nd	Svenska Hem 1960, Jonkoping (Sweden), Unfunded	Internet first brand of multi category furniture and lightings	-	-	32/100
3rd	Jotex 1963, Boras (Sweden), Acquired	Manufacturer of home furnishing and decor items	-	-	29/100
4th	by Crea 2017, Lomma (Sweden), Unfunded	Private label brand for custom home improvement products	-	-	28/100
5th	Healsafe interior 2010, Gothenburg (Sweden), Unfunded	Internet first brand offering multi-category home improvement products	-	-	25/100
6th	Swedish Ninja 2007, Malmo (Sweden), Unfunded	Internet-first brand of home improvement products	-	-	24/100
7th	Asili Interiors 2017, Lund (Sweden), Funding Raised	Internet first brand offering mattresses and wall hangings	-	VentureLab	20/100
8th	Nordic Nest 2002, Kalmar (Sweden), Unfunded	Retailer of Scandinavian design items for interior home décor	-	-	16/100
9th	Linnebutiken 2021, Skane (Sweden), Unfunded	Internet first brand offering storage bags and sewing materials for home	-	-	16/100
10th	Meri Kristen 2018, Lidingo (Sweden), Unfunded	Retailer of home goods and provider of creative design services	-	-	16/100