When was Kantar founded?

Kantar was founded in 1992 and raised its 1st funding round 23 years after it was founded.

Where is Kantar located?

Kantar is headquartered in London, United Kingdom. It is registered at 222 Gray's Inn Road, London, England, WC1X 8HB.

How many employees does Kantar have?

As of Jun 30, 2026, the latest employee count at Kantar is 25027.

Is Kantar a funded company?

Kantar is a funded company, having raised an undisclosed amount across 24 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Mar 13, 2015.

How much is Kantar worth?

The last known valuation of Kantar was $***** as of Jan 21, 2025.

When was the latest funding round of Kantar?

Kantar's latest funding was a $***** Grant (prize money) round on Nov 24, 2021, with participation from 1 investor.

What is the annual revenue of Kantar?

Annual revenue of Kantar is less than ₹10 Cr as on Dec 31, 2020

Kantar - 2026 Company Profile, Team, Funding & Financials

Q: Is Kantar an acquired company?

Kantar got acquired by H.I.G. Capital on Jan 21, 2025.

Company Details

Marketing data and analytics platform for businesses. It offers market research, data investment management, and insights across many sectors. It provides research and consultancy services ranging from purchase and media data to long-term trend forecasting, neuroscience, exit polls, quantitative studies, and qualitative research. It provides research and segment tools for brand direction, brand strategy, social media monitoring, advertising performance, consumer and shopper behavior, and public sentiment. It features an AI-enabled analytics platform that provides insights into consumer intelligence and return on investment.

Website: www.kantar.com/
Social
Email ID: *****@kantar.com
Phone Number: +1 **********
Registered Address: 222 Gray's Inn Road, London, England, WC1X 8HB

Key Metrics

Founded Year

1992

Location

London, United Kingdom

Stage

Acquired

Latest Funding Round

Grant (prize money), Nov 24, 2021, $*****

Last Known Valuation

$***** as on Jan 21, 2025

Investors

ACE & Company & 7 more

Annual Revenue

0 - ₹10 Cr as on Dec 31, 2020

Employee Count

25,027 as on Jun 30, 2026

Investment & Acquisitions

KAUZA & 19 more

Similar Companies

Lumen Research & 22 more

Exit Details

Acquired by H.I.G. Capital (Jan 21, 2025)

View Kantar's full profile

Kantar is associated with 8 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
KANTAR CZ sro CIN: 45801851 , Czech Republic, Active	Jun 24, 1992	-	243 (As on Dec 31, 2021)
KANTAR MARKET RESEARCH SERVICES PRIVATE LIMITED CIN: U74130MH1998PTC115920 , India, Active	Jul 21, 1998	0 - ₹10 Cr (As on Dec 31, 2020)	-
KANTAR MEDIA UK LTD CIN: 275304 , Germany, Active	Apr 24, 1933	-	324 (As on Dec 31, 2021)
The Kantar Group Limited CIN: 2887671 , Belgium, Active	Jan 13, 1994	€10M - €50M (As on Dec 31, 2022)	26766 (As on Jan 31, 2024)	-
KANTAR POLSKA SPÓŁKA AKCYJNA CIN: 0000059619 , Poland, Active	Nov 20, 2001	-	-
KANTAR GDC INDIA PRIVATE LIMITED CIN: U74140TG1992PTC013677 , India, Active	Jan 08, 1992	-	1312 (As on Apr 01, 2026)
KANTAR INDIA FOUNDATION CIN: U85300MH2022NPL379980 , India, Active	Apr 05, 2022	0 - ₹10 Cr (As on Mar 31, 2025)	-
THE KANTAR GROUP LIMITED CIN: 2887671 , United States, Active	Jan 13, 1994	£10M - £50M (As on Dec 31, 2022)	-	-

Kantar got acquired by H.I.G. Capital on Jan 21, 2025 at an acquisition amount of $*****.

Click here to take a look at Kantar's acquisition in detail

Kantar has raised funding over 24 rounds. Its first funding round was on Mar 13, 2015. Its latest funding round was a Grant (prize money) round on Nov 24, 2021 for $*****. 1 investor participated in its latest round. Kantar has 6 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Kantar:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 24, 2021	2386534	Grant (prize money)	3023554	8327400	8116768	9406388
Sep 28, 2021	1197637	Grant (prize money)	7733005	9681856	5960154	Europa
Aug 12, 2021	7849957	Grant (prize money)	3122996	6673986	3161724	Europa

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View details of Kantar's funding rounds and investors

The founders of Kantar is Peter Dart.

Here are the details of Kantar's key team members:

Peter Dart: Founder & Chairman of Kantar and founder of 1 other company.

Kantar's Board of Directors

Kantar's board has 3 active members. Ian Griffiths, Katharine Joanna Herrity and Peter Brian are part of team.

Here is the list of Kantar's board of directors:

Name	Type	Representing	Status	Duration
enyigpu	Team	-	Current	5y 4m
bv{phvw	Team	-	Past	4y 3m
yhsodlx	Team	-	Past	5y 9m
jojqkgx	Team	-	Past	8y 6m
nvti{ce	Team	-	Past	8y 6m
opgpnqr	Team	-	Past	8y 2m
s{mvyob	Team	-	Past	8y 6m
Katharine Joanna Herrity	Investor	-	Current	5y 8m
Peter Brian	Investor	-	Current	5y 8m
ycllyrf	Independent board member	-	Past	8y 7m
gghnuuk	Independent board member	-	Past	5y 8m
xulmwyd	Independent board member	-	Past	9y 2m
yrmyfsv	Independent board member	-	Past	7y 9m
acfrivu	Independent board member	-	Past	4y 1m
zdzmkod	Independent board member	-	Past	5y 2m
ekrmyao	Independent board member	-	Past	6y 4m
sbbvqpy	Independent board member	-	Past	4y 3m

View details of Kantar's Founder profiles and Board Members

Kantar's employee count trend

Kantar has 25,027 employees as of Jun 26. Here is Kantar's employee count trend over the years:

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Kantar has made 3 investments in companies including BIScience and Zappi. Kantar has also acquired 17 companies including KAUZA and StepUp Consulting.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 02, 2023	Acquisition	KAUZA	2020	Copenhagen (Denmark)
Aug 27, 2022	Acquisition	StepUp Consulting	2010	Leuven (Belgium)
Jul 01, 2022	Acquisition	StepUp RGM	2010	Leuven (Belgium)