When was Kantar founded?

Kantar was founded in 1992 and raised its 1st funding round 23 years after it was founded.

Where is Kantar located?

Kantar is headquartered in London, United Kingdom. It is registered at 222 Gray's Inn Road, London, England, WC1X 8HB.

How many employees does Kantar have?

As of Jul 31, 2026, the latest employee count at Kantar is 24903.

Is Kantar a funded company?

Kantar is a funded company, having raised an undisclosed amount across 24 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Mar 13, 2015.

How much is Kantar worth?

The last known valuation of Kantar was $***** as of Jan 21, 2025.

When was the latest funding round of Kantar?

Kantar's latest funding was a $***** Grant (prize money) round on Nov 24, 2021, with participation from 1 investor. Its primary sector is MarketingTech. In United Kingdom, the MarketingTech sector has seen $86M in funding in 2026 to date.

What is the annual revenue of Kantar?

Annual revenue of Kantar is less than ₹10 Cr as on Dec 31, 2020

Kantar - 2026 Company Profile, Team, Funding & Financials

Q: Is Kantar an acquired company?

Kantar got acquired by H.I.G. Capital on Jan 21, 2025.

Company Details

Marketing data and analytics platform for businesses. It offers market research, data investment management, and insights across many sectors. It provides research and consultancy services ranging from purchase and media data to long-term trend forecasting, neuroscience, exit polls, quantitative studies, and qualitative research. It provides research and segment tools for brand direction, brand strategy, social media monitoring, advertising performance, consumer and shopper behavior, and public sentiment. It features an AI-enabled analytics platform that provides insights into consumer intelligence and return on investment.

Website: www.kantar.com/
Social
Email ID: *****@kantar.com
Phone Number: +1 **********
Registered Address: 222 Gray's Inn Road, London, England, WC1X 8HB

Key Metrics

Founded Year

1992

Location

London, United Kingdom

Stage

Acquired

Latest Funding Round

Grant (prize money), Nov 24, 2021, $*****

Last Known Valuation

$***** as on Jan 21, 2025

Investors

ACE & Company & 7 more

Annual Revenue

0 - ₹10 Cr as on Dec 31, 2020

Employee Count

24,903 as on Jul 31, 2026

Investment & Acquisitions

KAUZA & 19 more

Similar Companies

Lumen Research & 22 more

Exit Details

Acquired by H.I.G. Capital (Jan 21, 2025)

View Kantar's full profile

Kantar is associated with 8 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
KANTAR CZ sro CIN: 45801851 , Czech Republic, Active	Jun 24, 1992	-	243 (As on Dec 31, 2021)
KANTAR MARKET RESEARCH SERVICES PRIVATE LIMITED CIN: U74130MH1998PTC115920 , India, Active	Jul 21, 1998	0 - ₹10 Cr (As on Dec 31, 2020)	-
KANTAR MEDIA UK LTD CIN: 275304 , Germany, Active	Apr 24, 1933	-	324 (As on Dec 31, 2021)
The Kantar Group Limited CIN: 2887671 , Belgium, Active	Jan 13, 1994	€10M - €50M (As on Dec 31, 2022)	26766 (As on Jan 31, 2024)	-
KANTAR POLSKA SPÓŁKA AKCYJNA CIN: 0000059619 , Poland, Active	Nov 20, 2001	-	-
KANTAR GDC INDIA PRIVATE LIMITED CIN: U74140TG1992PTC013677 , India, Active	Jan 08, 1992	-	1312 (As on Apr 01, 2026)
KANTAR INDIA FOUNDATION CIN: U85300MH2022NPL379980 , India, Active	Apr 05, 2022	0 - ₹10 Cr (As on Mar 31, 2025)	-
THE KANTAR GROUP LIMITED CIN: 2887671 , United States, Active	Jan 13, 1994	£10M - £50M (As on Dec 31, 2022)	-	-

Kantar got acquired by H.I.G. Capital on Jan 21, 2025 at an acquisition amount of $*****.

Click here to take a look at Kantar's acquisition in detail

Kantar has raised funding over 24 rounds. Its first funding round was on Mar 13, 2015. Its latest funding round was a Grant (prize money) round on Nov 24, 2021 for $*****. 1 investor participated in its latest round. Kantar has 6 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Kantar:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 24, 2021	6732850	Grant (prize money)	9313810	7253198	9726374	4490354
Sep 28, 2021	2204163	Grant (prize money)	5321788	9541321	7765041	Europa
Aug 12, 2021	1294518	Grant (prize money)	7645880	2004459	7898575	Europa

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View details of Kantar's funding rounds and investors

The founders of Kantar is Peter Dart.

Here are the details of Kantar's key team members:

Peter Dart: Founder & Chairman of Kantar and founder of 1 other company.

Kantar's Board of Directors

Kantar's board has 3 active members. Ian Griffiths, Katharine Joanna Herrity and Peter Brian are part of team.

Here is the list of Kantar's board of directors:

Name	Type	Representing	Status	Duration
tvdlus{	Team	-	Current	6y 7m
glgjley	Team	-	Past	5y 7m
lfoiuqn	Team	-	Past	3y 1m
memtqbp	Team	-	Past	4y 2m
oibgohm	Team	-	Past	3y 6m
btgjdbx	Team	-	Past	5y 4m
uhtaxlb	Team	-	Past	6y 3m
Katharine Joanna Herrity	Investor	-	Current	5y 9m
Peter Brian	Investor	-	Current	5y 9m
wobbrjo	Independent board member	-	Past	1y 2m
bouf{fp	Independent board member	-	Past	2y 7m
nwopwft	Independent board member	-	Past	5y 1m
vc{szez	Independent board member	-	Past	9y 4m
nmqgssx	Independent board member	-	Past	1y 2m
acwtybh	Independent board member	-	Past	8y 9m
utbtyml	Independent board member	-	Past	6y 6m
pbaympv	Independent board member	-	Past	8y 1m

View details of Kantar's Founder profiles and Board Members

Kantar's employee count trend

Kantar has 24,903 employees as of Jul 26. Here is Kantar's employee count trend over the years:

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Kantar has made 3 investments in companies including BIScience and Zappi. Kantar has also acquired 17 companies including KAUZA and StepUp Consulting.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 02, 2023	Acquisition	KAUZA	2020	Copenhagen (Denmark)
Aug 27, 2022	Acquisition	StepUp Consulting	2010	Leuven (Belgium)
Jul 01, 2022	Acquisition	StepUp RGM	2010	Leuven (Belgium)