Later - About the company
Later is a series B company based in Taylorsville (United States), founded in 2013 by Ian Mackinnon, Roger Patterson, Lyle Stevens, Cindy C. Chen, Matt Smith and Ian MacKinnon. It operates as a Provider of influencer marketing and social media management platform services. Later has raised $270M in funding from investors like Summit Partners, Kepha Partners and GrandBanks Capital. The company has 445 active competitors, including 48 funded and 51 that have exited. Its top competitors include companies like Brand Networks, JumpCrew and Addressable.
Company Details
Provider of influencer marketing and social media management platform services. It offers tools for campaign strategy, creator connections, and performance measurement. The platform provides features for social media content creation, scheduling, and publishing. Social listening tools are available for trend identification and audience insights.
- Website
- later.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2013
Location
Taylorsville, United States
Stage
Series B
Total Funding
$270M in 9 rounds
Latest Funding Round
Investors
Ranked
1st among 445 active competitors
Employee Count
1,914 as on Jan 14, 2026
Investment & Acquisitions
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Later's funding and investors
Later has raised a total funding of $270M over 9 rounds. Its latest funding round was a Series B round on Apr 27, 2022 for $*****. 1 investor participated in its latest round. Later has 14 institutional investors.
Here is the list of recent funding rounds of Later:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 27, 2022 | 1239869 | Series B | 8836601 | 9051351 | 6268771 | 3358570 |
Dec 16, 2021 | 1040433 | Series B | 5792916 | 8868760 | 1720194 | 7842937 |
Oct 31, 2018 | 9020940 | Series A | 2069223 | 1322110 | 9237035 |
View details of Later's funding rounds and investors
Later's founders and board of directors
Founder? Claim ProfileThe founders of Later are Ian Mackinnon, Roger Patterson, Lyle Stevens, Cindy C. Chen, Matt Smith and Ian MacKinnon.
Here are the details of Later's key team members:
- Ian Mackinnon: Co-Founder & Chief Technology Officer of Later and founder of 1 other company.
- Roger Patterson: Former Co-Founder & CEO of Later and founder of 1 other company.
- Lyle Stevens: Co-Founder & Chief Strategy Officer of Later. Contact Info: 1 email address
- Cindy C. Chen: Co-Founder of Later. Contact Info: 1 email address
- Matt Smith: Founder of Later and founder of 2 other companies, Thinkific and Latergram.
View details of Later's Founder profiles and Board Members
Later's employee count trend
Later has 1,914 employees as of Jan 26. Here is Later's employee count trend over the years:
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Later's Competitors and alternates
Top competitors of Later include Brand Networks, JumpCrew and Addressable. Here is the list of Top 10 competitors of Later, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Later 2013, Taylorsville (United States), Series B | Provider of influencer marketing and social media management platform services | $270M | 70/100 | |
2nd | Brand Networks 2006, Saint Paul (United States), Acquired | Provides of social media ad campaign management platform | $97M | 66/100 | |
3rd | JumpCrew 2016, Nashville (United States), Acquired | Social media marketing platform for SMBs | $15.9M | 63/100 | |
4th | Addressable 2022, Tel Aviv (Israel), Seed | Blockchain based platform offering social media subscribers growth solutions | $13.5M | 59/100 | |
5th | Social media planning for agencies | $120K | 58/100 | ||
6th | SocialPilot 2014, Walnut (United States), Acquired | Provider of solutions for social media management | $100K | 55/100 | |
7th | MirrorWeb 2012, Manchester (United Kingdom), Series A | Digital content archiving and monitoring solutions | $67.9M | 54/100 | |
8th | 4C Insights 2011, Chicago (United States), Acquired | Cloud-based market intelligence solution across closed ecosystems | $31.7M | 53/100 | |
9th | SocialFlow 2009, New York City (United States), Acquired | AI-powered platform for social media distribution, audience engagement, and optimization | $45M | 52/100 | |
10th | CoSchedule 2013, Bismarck (United States), Series B | AI-powered marketing calendar and suite for social media and content | $2.7M | 52/100 |
Looking for more details on Later's competitors? Click here to see the top ones
Later's Investments and acquisitions
Later has acquired Mavely. Later has not made any investments as of now.Reports related to Later
Here is the latest report on Later's sector:
News related to Later
Media has covered Later for a total of 7 events in the last 1 year, 4 of them have been about company updates and 2 about people movement.
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Later Appoints Sofia Hernandez to Board of Directors, Deepening Expertise in Creator EconomyPR Newswire•Jun 22, 2026•Later
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Later Appoints Paige Kelly as General Manager to Expand Creator CommunityHfbusiness•Jan 29, 2026•Later
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Later Exceeds $2.4 Billion GMV, $250 Million Creator Payouts After Mavely AcquisitionMarTech Series•Dec 17, 2025•Later
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Introducing Later EdgeAI, the Industry’s Most Advanced Predictive Intelligence SolutionMarTech Series•Oct 28, 2025•Later
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Later Leverages Domo for Social Creator Commerce & Revenue GrowthBusinessnewsthisweek•Jul 02, 2025•Domo, Later
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Later partners with Snap for top-tier social & influencer marketing integration.MarTech Series•Feb 27, 2025•Later, Snap
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