When was Liftforward founded?

Liftforward was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Liftforward located?

Liftforward is headquartered in New York City, United States. It is registered at New York, New York.

How many employees does Liftforward have?

As of Apr 30, 2026, the latest employee count at Liftforward is 19.

Is Liftforward a funded company?

Liftforward is a funded company, having raised a total of $32.3M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 24, 2014.

When was the latest funding round of Liftforward?

Liftforward's latest funding was a $***** Series B round on Jun 17, 2024, with participation from 0 investor. Its primary sector is Alternative Lending. In United States, the Alternative Lending sector has seen $1.79B in funding in 2026 to date.

Where does Liftforward rank among its competitors?

Liftforward ranks 3rd amongst 22 active competitors, of which 9 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was SmartBiz Loans, which secured $490K in Mar, 2025.

Who are the top competitors of Liftforward?

Liftforward's top competitors include Bond Street, The Small & Medium Business Exchange and Ovamba. Among them, SmartBiz Loans secured the most recent funding round in March, 2025.

Liftforward - 2026 Company Profile, Funding & Competitors

Company Details

Embedded finance solutions for brands, merchants, and lenders globally, offering a platform that powers Device-as-a-Service, Subscription, Upgrade, and General Finance programs. They reduce the complexity of launching such programs by connecting all necessary components for success. With an integrated network of brands, merchants, and lenders, they accelerate time-to-market and enhance the benefits of embedded finance programs. They provide innovative solutions for digital attach and finance programs, helping businesses build new customer value. Their platform supports membership and offers solutions overview, case studies, and insights. They offer a login for members and provide resources like a platform usage agreement, privacy policy, and terms. They focus on providing embedded finance solutions, connecting brands, merchants, and lenders through their platform.

Website: www.liftforward.com/
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2013

Location

New York City, United States

Stage

Series B

Total Funding

$32.3M in 5 rounds

Latest Funding Round

Series B, Jun 17, 2024, $*****

Investors

IA Capital Group & 5 more

Ranked

3^rd among 22 active competitors

Employee Count

19 as on Apr 30, 2026

Similar Companies

Vivriti Capital & 65 more

View Liftforward's full profile

Liftforward is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
LIFTFORWARD INC. CIN: 464137277 , United States, Active	Dec 31, 1999	-	13 (As on Dec 31, 2024)	-
LIFTFORWARD, INC. CIN: 628461996 , Australia, Active	Oct 25, 2018	-	-	-

Liftforward has raised a total funding of $32.3M over 5 rounds. Its first funding round was on Sep 24, 2014. Liftforward has 6 institutional investors.

Here is the list of recent funding rounds of Liftforward:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 17, 2024	8397116	Series B	7669261	8666789	6747580	9373333
Nov 16, 2016	6034819	Venture Debt	6134080	8858229	3041736	Monroe Capital
2016	8710	Series A	2798	7580	9096	IA Capital Group

Access funding benchmarks and valuations. Sign up today!

View details of Liftforward's funding rounds and investors

Liftforward's employee count trend

Liftforward has 19 employees as of Apr 26. Here is Liftforward's employee count trend over the years:

Uncover Liftforward's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Liftforward include Bond Street, The Small & Medium Business Exchange and Ovamba. Here is the list of Top 10 competitors of Liftforward, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bond Street 2013, New York City (United States), Series A	Developer of alternative lending for small businesses through term loans	$11.5M	Spark Capital, Founder Collective & 8 others	52/100
2nd	The Small & Medium Business Exchange 2016, San Francisco (United States), Seed	Online P2P marketplace for term loans	$15M	Group 11, Better Ventures & 14 others	50/100
3rd	Liftforward 2013, New York City (United States), Series B	Embedded finance solutions for brands, merchants, and lenders globally	$32.3M	IA Capital Group, Monroe Capital & 4 others	49/100
4th	Ovamba 2013, Chevy Chase (United States), Seed	Trade & investment solutions driving business growth through digital and technology	$1.5M	GLI Finance, Founder Institute & 1 others	44/100
5th	SmartBiz Loans 2013, San Francisco (United States), Seed	Alternative lending platform that provides SBA loans for businesses.	$490K	Catapult, Venrock & 5 others	43/100
6th	The Credit Junction 2013, New York City (United States), Deadpooled	Offers working capital financing to SMEs	$29.6M	Century Equity Partners, GLI Finance & 3 others	43/100
7th	OneParkFinancial 2010, Doral (United States), Funding Raised	Small business funding solutions, alternative loans, and working capital provider	-	-	38/100
8th	NepFin 2016, San Francisco (United States), Acquired	Online marketplace for private market data	$13M	Sands Capital Ventures	37/100
9th	Symphoni 2017, Seattle (United States), Acquired	AI-based business loans platform	-	-	31/100
10th	fvndit 2018, Irvine (United States), Funding Raised	P2B lending platform for SME financing	-	Accial Capital, Variant Investments	30/100