When was Lively founded?

Lively was founded in 2015 and raised its 1st funding round within a year of its incorporation.

Where is Lively located?

Lively is headquartered in New York City, United States.

Who is the current CEO of Lively?

Michelle Cordeiro Grant of Lively. They have also founded 1 company and are an angel investors in 1 startup.

How many employees does Lively have?

As of Jul 31, 2026, the latest employee count at Lively is 13.

Is Lively a funded company?

Lively is a funded company, having raised a total of $15M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 03, 2015.

When was the latest funding round of Lively?

Lively's latest funding was a $***** Series A round on Sep 12, 2018, with participation from 3 investors.

Where does Lively rank among its competitors?

Lively ranks 2nd amongst 46 active competitors, of which 4 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Play Out Apparel, which secured $574K in Feb, 2022.

Who are the top competitors of Lively?

Lively's top competitors include Savage X Fenty, Evelyn & Bobbie and PSD. Among them, Play Out Apparel secured the most recent funding round in February, 2022.

Lively - 2026 Company Profile, Team, Funding & Competitors

Q: Is Lively an acquired company?

Lively got acquired by Wacoal Holdings on Jul 31, 2019.

Company Details

Lively is a manufacturer and an internet-first brand of innerwear for women. Its catalog includes bras, brief, swimwear, bodysuits, etc. Shipping is restricted to the US.

Website: wearlively.com
Social
Email ID: *****@wearlively.com

Key Metrics

Founded Year

2015

Location

New York City, United States

Stage

Acquired

Total Funding

$15M in 4 rounds

Latest Funding Round

Series A, Sep 12, 2018, $*****

Investors

Notable Capital & 5 more

Ranked

2^nd among 46 active competitors

Employee Count

13 as on Jul 31, 2026

Similar Companies

Le Slip Francais & 184 more

Exit Details

Acquired by Wacoal Holdings (Jul 31, 2019)

View Lively's full profile

Lively got acquired by Wacoal Holdings on Jul 31, 2019 at an acquisition amount of $*****.

Click here to take a look at Lively's acquisition in detail

Lively has raised a total funding of $15M over 4 rounds. Its first funding round was on Aug 03, 2015. Its latest funding round was a Series A round on Sep 12, 2018 for $*****. 3 investors participated in its latest round. Lively has 4 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Lively:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 12, 2018	2670558	Series A	1903394	3843366	1215786	3288910
Oct 26, 2016	8041457	Seed	9381296	7559047	8932753	Leandra Medine
Aug 03, 2015	8581961	Conventional Debt	1664875	8349497	3152416	5300036

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View details of Lively's funding rounds and investors

The founders of Lively is Michelle Cordeiro Grant.

Here are the details of Lively's key team members:

Michelle Cordeiro Grant: Founder & CEO of Lively and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 email address

View details of Lively's Founder profiles and Board Members

Lively's employee count trend

Lively has 13 employees as of Jul 26. Here is Lively's employee count trend over the years:

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Top competitors of Lively include Savage X Fenty, Evelyn & Bobbie and PSD. Here is the list of Top 10 competitors of Lively, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Savage X Fenty 2017, El Segundo (United States), Series C	Online brand of innerwear for men and women	$310M	Neuberger Berman, Avenir Growth Capital & 17 others	50/100
2nd	Lively 2015, New York City (United States), Acquired	Internet-first lingerie brand	$15M	Notable Capital, Interplay & 4 others	48/100
3rd	Evelyn & Bobbie 2015, Portland (United States), Unfunded	Private label brand of inner wear for women	-	-	47/100
4th	PSD 2007, Irvine (United States), Unfunded	Internet first brand offering innerwear for men and women	-	-	42/100
5th	Swimsuits For All 2005, Keyport (United States), Unfunded	Inclusive swimwear for all women, sizes 4-44, promoting body positivity	-	-	33/100
6th	Play Out Apparel 2018, New York City (United States), Seed	Internet first brand offering innerwear for women and men	$574K	Alibaba, Loyal	30/100
7th	Flint and Tinder 2012, New York City (United States), Acqui-Hired	Men's underwear online	$4.04M	BoxGroup, Lerer Hippeau	27/100
8th	Woxer 2011, Hollywood (United States), Funding Raised	Internet first brand of women's innerwear	-	eMerge Americas	27/100
9th	Richer Poorer 2010, Dana Point (United States), Acquired	Internet-first brand offering innerwear apparel for men, women and kids	-	-	26/100
10th	Subset 2018, New York City (United States), Unfunded	Online fashion brand specializes in sustainable innerwear products for men and women	-	-	26/100