Locality - About the company
Locality is a series A company based in San Francisco (United States), founded in 2011. It operates as a Kayak for Local Services. Locality has raised $6.72M in funding from investors like ff Venture Capital, Lightbank and Founder Collective. The company has 672 active competitors, including 17 funded and 12 that have exited. Its top competitors include companies like Yelp, The Real Yellow Pages and Citysearch.
Company Details
Locality, rebranded from Centzy, is a search engine for local services where consumers can find prices, reviews, ratings, store hours and more information for services like haircuts, massages, oil changes, and yoga classes. Going after businesses that generally don't post online. Crawls data from public listings and manually collects accurate information by contacting businesses. 1.5 million people use Locality one or more times each month. Locality covers 60 services in 15 categories.
- Website
- locality.com
Key Metrics
Founded Year
2011
Location
San Francisco, United States
Stage
Series A
Total Funding
$6.72M in 4 rounds
Latest Funding Round
Investors
Ranked
4th among 672 active competitors
Legal entities associated with Locality
Locality is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
LOCALITY STREAMING, LLC CIN: 3563863 , United States, Active | Sep 05, 2007 | - | - | - |
LOCALITY, INC. CIN: 4113838 , United States, Active | Jun 30, 2011 | - | - | - |
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Locality's funding and investors
Locality has raised a total funding of $6.72M over 4 rounds. Its first funding round was on May 31, 2011. Its latest funding round was a Series A round on Nov 21, 2013 for $*****. 5 investors participated in its latest round. Locality has 8 institutional investors.
Here is the list of recent funding rounds of Locality:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 21, 2013 | 2343645 | Series A | 2979036 | 2077038 | 8444308 | 4356557 |
Mar 27, 2013 | 6314402 | Seed | 3051970 | 5113323 | 6665112 | 1569201 |
Dec 28, 2011 | 6991718 | Seed | 5603206 | 4887082 | 6262116 |
View details of Locality's funding rounds and investors
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Locality's Competitors and alternates
Top competitors of Locality include Yelp, The Real Yellow Pages and Citysearch. Here is the list of Top 10 competitors of Locality, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Yelp 2004, San Francisco (United States), Public | Platform providing reviews and recommendations for local businesses and services | $56M | 79/100 | |
2nd | The Real Yellow Pages 1950, Chicago Heights (United States), Acquired | Credit union bank | - | - | 52/100 |
3rd | Citysearch 1995, West Hollywood (United States), Public | Online listings platform for local businesses | - | 46/100 | |
4th | Locality 2011, San Francisco (United States), Series A | Kayak for Local Services | $6.72M | 46/100 | |
5th | Judy's Book 2003, Seattle (United States), Series B | Social platform for local communities | $10.5M | 44/100 | |
6th | Checkatrade 1998, Portsmouth (United Kingdom), Acquired | Online listing platform for local tradespeople | - | - | 44/100 |
7th | BAZAR.club 2019, Southampton (United States), Unfunded | Provider of an online listing platform for local services | - | - | 44/100 |
8th | MerchantCircle 2005, Mountain View (United States), Acquired | Social network for local businesses | $14.3M | 39/100 | |
9th | BBB 1912, Arlington (United States), Funding Raised | Online local service business directory | - | 39/100 | |
10th | Best Pick Reports 1997, Atlanta (United States), Unfunded | Online listing platform for local service providers | - | - | 39/100 |
Looking for more details on Locality's competitors? Click here to see the top ones
Locality's Investments and acquisitions
Locality has made no investments or acquisitions yet.
News related to Locality
Media has covered Locality for a total of 4 events in the last 1 year, 2 of them have been about partnerships and 2 about people movement.
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Locality and Nielsen Integrate Media Data Engine, Transforming Local TV MeasurementMarTech Series•Apr 15, 2026•Nielsen, Locality
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Locality Appoints Michael Collins as CEO to Grow Local Advertising PlatformPR Newswire•Nov 13, 2025•Locality
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Convergence Across Broadcast and Streaming Advertising Available Locally for the First TimeMarTech Series•Sep 19, 2024•Locality
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Locality Hires Former Peacock Exec Mike Mayer as New Chief Product OfficerTV Tech•Jul 28, 2023•Locality, Peacock
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